I love to use both sides of my brain. Call me a creative analyst or an analytical creative - I'll answer to both. But whatever you call me, I always start as a strategist. Create the plan to meet the goal and use only the tools necessary to get the job done.Working primarily with small to medium sized businesses, I help clients figure out what online marketing tactics they should be focusing on for their marketing goals. I create strategies based on the questions most important to growing businesses: where is my traffic coming from, how do I get more, what can I do with it to generate more business and how should I use social media? While there are many roads to the promised land, I have made it my mission to put each client on the path that is right for her (or him). Digging into site analytics, pouring over metrics, churning out keyword stats, structuring site architecture, creating content, interacting with followers and fans and seeking new opportunities out in the web-o-verse is all in a day’s work for me. I love to do this so the business owner or marketing director can get back to doing what he or she does best - growing their business.My cross-discipline background also includes experience in UI design, coding, information architecture and project management, all of which allows me to provide individual clients with holistic strategies that are meant to achieve their specific goals.Specialties: SEM (Adwords Certified), SEO, social media marketing, content strategy, content creation, copywriting, website analytics, WordPress customization, information architecture, information design and making a mean cup of coffee