Lisa Kuhn Email & Phone Number

Oxford, Oh, Us

Oxford, Ohio, United States

Oxford, Ohio, United States

Responsible for teaching Principles of Marketing, Content Marketing as well as Social Media Marketing and Online Community Management. In my Principles of Marketing classes, I train Farmer School of Business students in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and determination of marketing objectives within the framework of the marketing system in domestic and international markets.In my Social Media classes, I train Emerging Technology in Business + Design (ETBD) and Farmer School of Business students in the variety and taxonomy of social media and the strategies and tactics associated with social media marketing and community management. During this class, students get 6 different certifications on various major platforms.In my content marketing classes, I train ETBD and Farmer School of Business students in the creation and distribution of digital media (e.g., blogs, podcasts, social media posts, etc.) to promote brand interest and awareness while providing value to users. This course includes a concentrated focus on SEO and uses industry-standard tools for data capture and analysis.

Cincinnati Metropolitan Area

Work directly with editors seeking to fill holes in their product lines by connecting them with authors I mentor. I complete extensive market analysis to determine what books will succeed in a given niche and industry. We then collaborate to conceptualize a book and I shepherd it through initial ideation, the writing/editing process, design, and final publication.

United States

Train traditional marketing students as well as students in ETBD (Emerging Technology in Business + Design) in digital marketing and online brand positioning. Topics include SEO/boosting, digital marketing strategy, integrating traditional retail with ecommerce, leveraging PII data through online advertising, social media engagement, data measurement, influencer/advocacy marketing, compliance with industry standards as well as governance, and gamification.

Oxford, Ohio, United States

This unique program integrates the Entrepreneurship department with the Emerging Technology in Business + Design program to train the next generation of digital entrepreneurs and product developers. Coursework has included UI/UX research, digital marketing, social media community building, SEO, content marketing, startup business models, design thinking/creativity, and digital product development.

United States

Worked with a team of stakeholders to gain alignment in order to refactor and relaunch the digital strategy of the church to have a more meaningful digital presence, leading to increased engagement, and life change. Worked with multiple outside vendors and agencies to create a cohesive product featuring an intuitive and consistent UX through multiple channels both internally managed and external.

Cincinnati, Ohio, United States

Collaborated with the content marketing team to overhaul the SEO strategy and successfully grew daily article views from 700 to 15,000+ in less than three months.

Oxford, Ohio

Continued to grow the reach and impact of Crossroads Oxford to include 400+ in weekly attendance, 50+ volunteers, and a full-time staff team. The site grew to include Outpost, an innovative space on frat row that pulled triple duty as a co-working work space open to students and community space, a food pantry, and a meeting space for local non-profits serving the community.

Oxford, Ohio

Conceptualized and executed the launch of a new site in four weeks. Grew the site from a handful of interested families to hundreds of students and Community members.

Cincinnati Area, Ky

Graphically Speaking was written to foster better designer/client communication by organizing specific aesthetic styles into easy-to-understand language for clients and helpful color palettes, font pairings, and visual elements for designers. Besides writing and designing the book, I also had to coordinate rights management with hundreds of designers and design agencies who's work was featured in the book. The book went on to be published in four languages and sold worldwide.

Cincinnati Area, Ky

Worked directly with stakeholders, editors, authors, and vendors to develop, design, and implement multiple successful book lines as diverse as traditional art titles, graphic novels (ask me about the time I stepped on comic book legend Will Eisner's toes), Writers Digest, and graphic design titles.

Oxford, Ohio, United States

Mentored design students in intermediate and advanced skills in creation of digital assets in industry-standard tools. Also helped them prepare them for working in industry.

Master'S Degree, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Mentor and Judge in Startup Weekend

Bachelor Of Fine Arts - Bfa, Graphic Design

High School Diploma