Leading team building an internal experimentation platform and data and analytics products to allow internal customers to gain insights and make data-driven decisions on their product and marketing roadmaps, strategies and features.

- Built a Center of Excellence for Digital Experimentation & Personalization using AI Machine Learning third-party & In-house products. Enabled growth YoY by 173% in digital experimentation across the enterprise & increased Monthly Average Experimenters by ~150% YoY.- Led the personalization (Auto-Target) campaign on our Home Page, which doubled incremental Net Present Value from Jan - June 2023 over the same time period the previous year.- Created and co-hosted a Podcast, “This is Experimentation.” for our internal 50K associates to train our diverse and matrixed organization on the importance and technical aspects of A/B Testing.- Developed the Roadmap and key Initiatives for Experimentation Growth across the enterprise.- Created a strategic initiative to offer an enterprise-wide Experimentation Awards Program to highlight the importance of Digital Experimentation.

- Managed and optimized Credit Card’s Digital Servicing platform for 60M customers viewing their credit card transactions and payments on the platform’s lead Credit Card team that built and owned the main functionality for the Credit Card Main page.- Drove a campaign in our Digital Servicing platform for customers to sign up for an additional credit card with higher Rewards, which produced the highest incremental NPV of any campaign for existing customers at that time. Product was so successful that our group was transformed into the Growth team, leveraging our Digital Servicing Platform to retain and upsell/cross-sell existing customers with additional products.- Led multiple teams that spanned web, iOS and Android Credit Card Digital Servicing. - Implemented A/B Testing in the Card Digital Servicing channel, held weekly training hours that helped 40+ other teams across the organization begin A/B Testing products that went into market.- Chosen to lead Card’s immediate COVID Response team delivering key digital services online and through our Contact Center Interactive Voice Response System allowing customers to Skip Payments without adverse consequences to their credit in March 2020.

- Reduced Credit Card false fraud claims by 59% integrating Merchant Receipts within Transaction drawers and modifying the Report Fraud online flow. Utilized user research and A/B Testing to achieve this across three digital servicing platforms: web, iOS, Android.- Led several Credit Card key feature builds moving to a new Digital Servicing Platform.

- Launched website redesign and replatform on the Magento eCommerce platform. New website increased Revenue per Visitor by 32%.- Researched market trends, led user research, wrote business cases, and collaborated on product roadmaps across multiple channels to improve customer experience and maximize revenue.- Served as product owner for Android and iOS mobile app replatform. Developed Agile stories, worked closely with development teams to ensure quality, and led user acceptance testing.- Built ROKU application for consumption of video and audio products using a Minimal Viable Product strategy. - Launched an Email Preferences product that increased revenue by 50% in year one and improved Customer Satisfaction by 8% in Email Frequency.- Drove strategy for multivariate testing with a third-party tool to increase revenue per visitor, conversion and consumption across various channels.- Built a team of highly motivated product managers; leading website, subscription services, mobile applications, Apple TV and ROKU OTT products

Key clients included USPS (Informed Delivery requirements and success metrics) and International Students Exchange Program (Transformed their paper application into a fully Digital Application Process for 300 universities).

- Developed strategic goals with clients to maximize sales for their eCommerce websites on the marketAgility Platform using web analytics, user feedback, and multivariate testing using a third-party tool in its Beta stage. - Implemented Bazaarvoice and Power Reviews Ratings & Reviews tools, Endeca Search functionality and Certona Personalization to optimize engagement and revenue. - Led product management of the Content Management System and eCommerce platform, marketAgility, including market research, requirements gathering and managed teams during design, development and user acceptance testing.- Led Tory Burch's website strategy and doubled its online sales.Key clients included Tory Burch, Trina Turk, Bakers Footwear Group and the Genesco Brands.

- Built and customized video players on the Brightcove platform for large media and publishing clients. Led ideation, strategy, and managed the design and development processes.- Managed a highly productive team of product managers and optimized SDLC processes to significantly reduce delivery time for client work.- Prior to becoming Director, Product Management, served as Product Manager leading several website builds and integration with third-party analytics.Key clients included National Geographic, Newsweek and People magazine.