Lisa Moughan Email & Phone Number

Exton, Pa

As Marketing Director for CAP Index, I develop and implement comprehensive marketing strategies to achieve our business goals. I oversee the creation, execution, and assessment of marketing campaigns across various channels, ensuring brand consistency and effectiveness. I'm focused on developing compelling content and comprehensive PR strategies to strengthen our brand in the industry. I manage the marketing budget and collaborate with other departments to align our efforts. Additionally, I… Show more As Marketing Director for CAP Index, I develop and implement comprehensive marketing strategies to achieve our business goals. I oversee the creation, execution, and assessment of marketing campaigns across various channels, ensuring brand consistency and effectiveness. I'm focused on developing compelling content and comprehensive PR strategies to strengthen our brand in the industry. I manage the marketing budget and collaborate with other departments to align our efforts. Additionally, I analyze performance metrics to refine our strategies and improve results. Show less

South Burlington, Vermont, United States

As the Marketing Director at Dynapower, my role encompassed crafting holistic marketing strategies. I oversaw the inception, execution, and evaluation of marketing initiatives across diverse platforms, ensuring our clean energy brand message was cohesive and influential. My emphasis lay in crafting engaging content that spotlighted the advantages of renewable energy solutions, resonating with our intended audience. Moreover, I held responsibility for budgetary management, fostering… Show more As the Marketing Director at Dynapower, my role encompassed crafting holistic marketing strategies. I oversaw the inception, execution, and evaluation of marketing initiatives across diverse platforms, ensuring our clean energy brand message was cohesive and influential. My emphasis lay in crafting engaging content that spotlighted the advantages of renewable energy solutions, resonating with our intended audience. Moreover, I held responsibility for budgetary management, fostering collaboration with cross-functional teams, and leveraging performance data to fine-tune our strategies, thereby amplifying our market impact. Show less

Malvern, Pennsylvania, United States

Malvern, Pa

* Act as Brand Manager and ensure all materials and messaging are on-point. Articulate and promote core competencies and value proposition. Oversee development of all internal and external corporate communications. * Direct new product launches and oversee collateral development and promotions. * Drive traditional and digital marketing programs to increase brand recognition, gather leads and promote growth of 3SI.* Manage company’s global website and ensure dynamic… Show more * Act as Brand Manager and ensure all materials and messaging are on-point. Articulate and promote core competencies and value proposition. Oversee development of all internal and external corporate communications. * Direct new product launches and oversee collateral development and promotions. * Drive traditional and digital marketing programs to increase brand recognition, gather leads and promote growth of 3SI.* Manage company’s global website and ensure dynamic content updates. Develop and supervise creation and growth of e-commerce function for key markets targeted for online sales. Show less

Work with CovertTrack, a 3SI Company, to build brand awareness, support product launches and drive sales.

Reading, Pennsylvania Area

Develop communication strategy and manage special projects in the Corporate Communication division in Paris.* Exceeded all targets for corporate social media plan. In two years, impressions topped 200,000.* Part of the online team that developed and introduced complete redesign and new functionality for both Nexans external website and the internal intranet site.* Created and delivered on a global level training modules for social media and stakeholder… Show more Develop communication strategy and manage special projects in the Corporate Communication division in Paris.* Exceeded all targets for corporate social media plan. In two years, impressions topped 200,000.* Part of the online team that developed and introduced complete redesign and new functionality for both Nexans external website and the internal intranet site.* Created and delivered on a global level training modules for social media and stakeholder communication.* Managed transition of 300+ Sharepoint workplaces with 5000 global users to new platform: prepared project and communication plan, training documentation, and provided all user support. Show less

New Holland, Pa

* With product managers and local teams, developed marketing communication plans for markets including: aerospace, shipbuilding, Navy/military, LAN, photovoltaic/renewable energy, power networks, and oil & gas.* Act as Nexans Brand Manager for North America.* Successfully promoted intranet and increased user traffic from less than 100 visits per month to more than 10,000. Facilitated cooperation among all North American locations, developed synergies with HR and Training… Show more * With product managers and local teams, developed marketing communication plans for markets including: aerospace, shipbuilding, Navy/military, LAN, photovoltaic/renewable energy, power networks, and oil & gas.* Act as Nexans Brand Manager for North America.* Successfully promoted intranet and increased user traffic from less than 100 visits per month to more than 10,000. Facilitated cooperation among all North American locations, developed synergies with HR and Training departments, and secured buy-in from management.* Manage corporate and marketing communication, media relations, publications, advertising, trade shows and customer events, internet communications and print collateral. Show less

Reading, Pa

* Reorganized and energized entire communication plan to maximize contacts and fundraising capability. Evaluated material to ensure fresh, pertinent and interesting perspectives. Managed editorial direction, design, production and distribution of communication collateral.* Enhanced branding efforts by developing messaging and promotional materials for alumni and donors.* Created and implemented short, mid and long-term alumni and donor engagement plan. Analyzed constituencies… Show more * Reorganized and energized entire communication plan to maximize contacts and fundraising capability. Evaluated material to ensure fresh, pertinent and interesting perspectives. Managed editorial direction, design, production and distribution of communication collateral.* Enhanced branding efforts by developing messaging and promotional materials for alumni and donors.* Created and implemented short, mid and long-term alumni and donor engagement plan. Analyzed constituencies and created programs targeted to specific niches. Managed task force to evaluate alumni council and redesign council's organization and function. Show less

Mohnton, Pa

Manage all corporate communication functions for $70 million global company. Develop and manage Marketing and Communication plan. Perform Product Management for several product lines, including those manufactured in offices in Norway, Italy, and UK.

M.A., English

M.A., English, Magna cum laude

B.A., English

B.A. English with Honors, French minor