Lisa Paschal Email & Phone Number

North Carolina, United States

North Carolina & South Carolina

As the leader of the marketing organization, I oversee every facet, including demand generation, growth, product marketing, and branding. Through strategic planning, we executed a significant expansion of territories. I guided the successful launch of a brand that resonates with both customer values and market dynamics, fortifying our market presence. The development of a digital strategy resulted in notable increases in both database size and conversion rates. By carefully analyzing customer data and market trends, I optimized our channel mix, contributing to enhanced sales and reduced acquisition costs. Implementing a comprehensive content marketing plan, we successfully increased website traffic and improved organic search engine rankings. Within a collaborative environment, I lead a cross-functional team of agencies and freelancers. As one of the key outward faces of the company, I engage both internal and external audiences through various training and event initiatives.

North Carolina & South Carolina

Led an online sales team, contributing significantly to overall sales. Diversified the clientele base through the introduction of a new product line, actively monitoring its success. Established a survey and training program, resulting in an improvement in service scores for both field and support teams. Implemented a new CRM and management software to enhance workflow and enforce streamlined processes. Identified operational challenges and collaborated with team members to develop effective improvement roadmaps.

Raleigh-Durham, North Carolina Area

Established relationships with prospects by organizing and facilitating events for the sales team, leading to increased lead conversion and successful customer acquisitions. Took charge of on-site new hire training and mentorship for the sales coordinator team. Delivered top-tier customer service, achieving a reduction in response times and enhancing overall satisfaction. Compiled and generated reports from the CRM to review traffic volume and initiate appropriate recommendations. Developed and executed effective strategies for increasing sales, contributing to overall business growth.

Europe

Raleigh, Durham, Chapel Hill, Wilmington, North Carolina

Planned, managed, and deployed integrated marketing efforts to support the Raleigh, Wilmington, and Nashville Divisions. Leveraged data for precise channel measurement, optimizing strategies, and driving increased ROI. Collaborated with design, copyright, and digital teams to ensure the flawless execution of campaigns. Analyzed monthly sales data to develop reports, forecasting, and provide recommendations to senior management. Contributed to the strategic decision-making process by providing valuable insights into sales performance and marketing effectiveness.

Spring Lake, Nc

Revitalized the brand and crafted new collateral, enhancing the visual identity and promotional designs for the organization. Collaborated with a team to build and launch a website, elevating online presence and user experience. Launched and managed social media accounts, fostering a dynamic online presence and engaging the target audience. Served as a liaison between builders and developers, providing expert-level marketing assistance and producing insightful reports. Contributed to the overall marketing strategy and execution, ensuring alignment with organizational goals and objectives.