Lisa Muvich Email & Phone Number

Greater Chicago Area

Cincinnati, Oh

Managed wholesaler social media program including platform and vendor management, training of new wholesalers, content curation and copywriting. Partnered with our compliance and legal departments to ensure that content and wholesaler activity met compliance standards.Previously managed website updates and assets for Protective’s advisor portal and distributor websites. Actively contributed to the ongoing development of the advisor portal, user experience improvements and content development. Provided content leadership and guidance to Marketing Communications team on web writing/email standards, techniques and best practices.• Led the vendor analysis and implementation of a new social media management platform for the Protective wholesaler LinkedIn program resulting in a 27% increase in adoption and a 50% increase in posting activity.• Directed the content review team in the review and revision of over 500 pages of website content and supporting materials to dramatically improve the user experience and searchability of Protective's agent portal.

Highland Heights, Ky

My curriculum was focused in the areas of professional writing and rhetoric. For my Capstone project, I focused my research on how website visitors read, search for and process information that they see within the rhetorical environment of the World Wide Web. I was particularly interested in how professional writers could use this information to write effective content in the digital business environment to persuade and influence online users as well as build credibility in the absence of a physical corporate presence.• Published book review - Business Communication Quarterly, June 2012 issue.• Partnered with Cincinnati Works as part of a grant writing class to develop a grant proposal for their Cincinnati Initiative to Reduce Violence (CIRV) program.• Participated as part of a grant writing team to develop a grant nomination proposal for Crayons2Computers through Northern Kentucky University’s Mayerson Student Philanthropy project. The organization received a $1,000.00 grant.

Mason, Oh

Provided leadership and strategy for online initiatives for LensCrafters.com and SearsOptical.com. Previously worked on PearleVision.com. Integrated brand and promotions online, created and edited content to educate consumers and drive traffic to the retail stores e.g. scheduling eye exams, store locator, viewing product and eye health content. Contributed to the creative direction for online banners and search. Measured site activity via Omniture reporting. Managed budgeting and forecasting for $2.0M website budget. Partnered with creative agencies and third-party vendors to create a consistent brand presence online, provide fresh and relevant content and add new features and functionality to the sites.• Managed the LendsCrafters.com URL reduction project to restructure the site's URLs to be consumer and search engine-friendly resulting in top 5 rankings in Google for key non-trademarked keywords.• Implemented enhanced store locator functionality for Sears Optical and Pearle Vision websites to increase consumer awareness of each brand's services resulting in increased store traffic.• Launched online eye exam scheduling for SearsOptical.com and Pearlevision.com to drive in-store traffic and retail purchases.

Ba, Japanese Language & Culture/French

Master'S Degree, English And Professional Writing