Lisa Muvich

Lisa Muvich Email and Phone Number

Content Strategist | Wordsmith | Marketer | Copywriter | Editor | Driving Results & Building Engagement with Content That Matters | Nature Photographer @ Applied Systems
university park, illinois, united states
Lisa Muvich's Location
Cincinnati Metropolitan Area, United States
Lisa Muvich's Contact Details
About Lisa Muvich

I love the challenge of writing web copy that packs a punch and entices the online user to action. I help companies connect with their respective audiences—driving brand loyalty, customer satisfaction, lead generation and thought leadership. My experience spans a variety of roles from managing websites, content management systems (CMS) and customer portals to the development of online content. My love of learning and language comes from my passions of reading and travel. I read a little bit of everything...fiction, non-fiction and blogs. Reading expands my world, contributes to lifelong learning and allows me to walk in another’s shoes. Travel has helped me learn new ways of connecting and communicating with people from diverse backgrounds and cultures. It also feeds my creative pursuit of nature photography. From the colorful birds of Costa Rica and the sparkling blue seas of Greece to the amazing landscapes of the United States, I’m able to create visual stories through my photography. My business experience reflects my passion for ongoing learning, content creation and management across a variety of industries including: insurance, manufacturing, financial services and education/learning software.Content Expertise:• Web content management• Copywriting - short-form content for websites, banner ads, social media, email• Copy editing/proofreading• CMS management• Content Curation• Technical documentation• Social media content• Ektron CMS with past experience using Dreamweaver and WordPressLeadership & Management Expertise:• Coaching and development• Organization & planning• Vendor management• Project management• Cross-functional team management• Web and social media training for sales teams• Strategic leadership of website design projects• User experience• Workfront for project trackingIf you're looking for a person who has a passion for written and visual storytelling, let’s talk.Email: lmuvich@gmail.com

Lisa Muvich's Current Company Details
Applied Systems

Applied Systems

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Content Strategist | Wordsmith | Marketer | Copywriter | Editor | Driving Results & Building Engagement with Content That Matters | Nature Photographer
university park, illinois, united states
Employees:
1457
Lisa Muvich Work Experience Details
  • Applied Systems
    Sr. Manager, Content Management
    Applied Systems Sep 2018 - Present
    Greater Chicago Area
  • Protective Life
    Manager, Electronic Communications
    Protective Life Jan 2013 - Jun 2018
    Cincinnati, Oh
    Managed wholesaler social media program including platform and vendor management, training of new wholesalers, content curation and copywriting. Partnered with our compliance and legal departments to ensure that content and wholesaler activity met compliance standards.Previously managed website updates and assets for Protective’s advisor portal and distributor websites. Actively contributed to the ongoing development of the advisor portal, user experience improvements and content development. Provided content leadership and guidance to Marketing Communications team on web writing/email standards, techniques and best practices.• Led the vendor analysis and implementation of a new social media management platform for the Protective wholesaler LinkedIn program resulting in a 27% increase in adoption and a 50% increase in posting activity.• Directed the content review team in the review and revision of over 500 pages of website content and supporting materials to dramatically improve the user experience and searchability of Protective's agent portal.
  • Northern Kentucky University
    Completed A Master'S Degree
    Northern Kentucky University Aug 2010 - May 2012
    Highland Heights, Ky
    My curriculum was focused in the areas of professional writing and rhetoric. For my Capstone project, I focused my research on how website visitors read, search for and process information that they see within the rhetorical environment of the World Wide Web. I was particularly interested in how professional writers could use this information to write effective content in the digital business environment to persuade and influence online users as well as build credibility in the absence of a physical corporate presence.• Published book review - Business Communication Quarterly, June 2012 issue.• Partnered with Cincinnati Works as part of a grant writing class to develop a grant proposal for their Cincinnati Initiative to Reduce Violence (CIRV) program.• Participated as part of a grant writing team to develop a grant nomination proposal for Crayons2Computers through Northern Kentucky University’s Mayerson Student Philanthropy project. The organization received a $1,000.00 grant.
  • Luxottica Retail
    Manager, Internet/Ecommerce
    Luxottica Retail Sep 2007 - Jul 2010
    Mason, Oh
    Provided leadership and strategy for online initiatives for LensCrafters.com and SearsOptical.com. Previously worked on PearleVision.com. Integrated brand and promotions online, created and edited content to educate consumers and drive traffic to the retail stores e.g. scheduling eye exams, store locator, viewing product and eye health content. Contributed to the creative direction for online banners and search. Measured site activity via Omniture reporting. Managed budgeting and forecasting for $2.0M website budget. Partnered with creative agencies and third-party vendors to create a consistent brand presence online, provide fresh and relevant content and add new features and functionality to the sites.• Managed the LendsCrafters.com URL reduction project to restructure the site's URLs to be consumer and search engine-friendly resulting in top 5 rankings in Google for key non-trademarked keywords.• Implemented enhanced store locator functionality for Sears Optical and Pearle Vision websites to increase consumer awareness of each brand's services resulting in increased store traffic.• Launched online eye exam scheduling for SearsOptical.com and Pearlevision.com to drive in-store traffic and retail purchases.

Lisa Muvich Skills

Creative Direction Marketing Strategy Account Management Marketing Copywriting Competitive Analysis Project Management Web Content Management Web Content Cross Functional Team Leadership Corporate Website Management Building Relationships Leadership Grant Writing Digital Marketing Photography

Lisa Muvich Education Details

Frequently Asked Questions about Lisa Muvich

What company does Lisa Muvich work for?

Lisa Muvich works for Applied Systems

What is Lisa Muvich's role at the current company?

Lisa Muvich's current role is Content Strategist | Wordsmith | Marketer | Copywriter | Editor | Driving Results & Building Engagement with Content That Matters | Nature Photographer.

What is Lisa Muvich's email address?

Lisa Muvich's email address is lm****@****hoo.com

What is Lisa Muvich's direct phone number?

Lisa Muvich's direct phone number is +195247*****

What schools did Lisa Muvich attend?

Lisa Muvich attended Indiana University - Bloomington, Northern Kentucky University.

What are some of Lisa Muvich's interests?

Lisa Muvich has interest in Bird Watching, Photography, Fitness, Usability, Human Behavior.

What skills is Lisa Muvich known for?

Lisa Muvich has skills like Creative Direction, Marketing Strategy, Account Management, Marketing, Copywriting, Competitive Analysis, Project Management, Web Content Management, Web Content, Cross Functional Team Leadership, Corporate Website Management, Building Relationships.

Who are Lisa Muvich's colleagues?

Lisa Muvich's colleagues are Kara Harris-Crowell, Cic, Crm, Gphr, Lorin Mccaffrey, Michael Wang, Kimberly Cheney, Misty D. S., Gazala Mujawar, Samantha Taranda.

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