Lisa Ware Email & Phone Number

Spartanburg, Sc, Us

Spartanburg, South Carolina

Establish and direct first dedicated marketing office to elevate institutional presence and attract prospective students. Build and maintain robust marketing technology stack, recruit and oversee a skilled marketing team, and set strategic goals to enhance the college's outreach. Identify and develop new program opportunities, contributing to the college's academic portfolio expansion. Provide leadership within the President's Cabinet, offering administrative oversight and strategic direction in college-wide initiatives. Spearhead integrated marketing strategies that effectively combine digital and traditional methods, resulting in a significant increase in applications and enrollment.● Increased applications to college by 70%, contributing to record enrollment levels over multiple consecutive years.● Collaborated with admissions to develop a marketing plan that boosted enrollment by 40% over eight years, with five years setting new enrollment records.● Enhanced website traffic by over 50% since 2017 through a comprehensive integrated marketing strategy.● Grew social media followers by over 100% and branded search by 80%, significantly raising brand awareness.● Led college's Covid-19 crisis communications, successfully maintaining brand trust as evidenced by positive social media sentiment and responses to key messages.

Greater Chicago Area

Embodied brand identity of iMenus, crafting diverse print and digital content that resonated with various industry audiences. Developed engaging blogs, emails, and social media posts that elevated brand awareness and communicated core values effectively. Applied versatile writing skills to produce content that supported marketing initiatives and strategic business goals. Collaborated across functional teams to ensure a cohesive brand message, aligning content strategy with broader organizational objectives. Leveraged over a decade of industry experience to manage content creation processes, ensuring consistency and quality across all platforms.● Generated 20% surge in website page views through compelling blog content and targeted email campaigns.● Expanded social media following by 50%, enhancing brand visibility and audience engagement.

Spartanburg, Sc

Crafted and executed marketing strategies to enhance the reputation of The Space at Wofford College, positioning it as a premier career development hub. Spearheaded brand management initiatives, including print and digital marketing materials, event promotions, and special projects, to engage and inform students, parents, alumni, and media. Focused on storytelling to showcase the unique value of The Space's programs in entrepreneurship and career development. Facilitated cross-departmental collaboration to attract students and secure high-value partnerships. ● Exceeded annual event participation goals by leveraging email, social media, and public relations campaigns.● Drove a 15% year-over-year increase in new and returning web visitors through effective content management and strategic online presence.● Fostered a 50% engagement rate among a target audience of 1,400 undergraduate students by creating compelling website and social media content.● Successfully pitched and secured pro-bono services valued at over $100,000 from Carrot, enhancing The Space's brand and outreach capabilities.● Surpassed event attendance projections by 10%-15% through targeted event marketing strategies.Wofford College, Spartanburg, SC

Spartanburg, Sc

Established pioneering digital marketing role to elevate alumni engagement and donor participation through strategic online campaigns. Spearheaded the development and management of social media platforms, expanding the alumni and annual giving programs' online presence. Oversaw the creation and maintenance of specialized websites, focusing on alumni, young alumni, and annual giving, resulting in a substantial boost in web traffic. Cultivated relationships with college stakeholders to foster a robust alumni network.● Grew social media fanbase across Facebook, Twitter, and LinkedIn to over 8K enhancing community engagement and alumni connection.● Achieved 68% increase in website visits year-over-year through content strategy and user experience improvements.● Exceeded average industry email campaign open rates by 5% and click-through rates by 14%, demonstrating effective audience targeting and message crafting.● Developed and managed alumni, young alumni, and annual giving websites, driving uptick in digital interactions.● Produced targeted email campaigns, optimizing content for stakeholder engagement and donor outreach.

Raleigh-Durham, North Carolina Area

Led brand development for a Chapel Hill, NC-based real estate sales and property managementcompany with annual revenues over $2 million. Managed digital and print advertising for a portfolio of residential sales and rentals.

Chapel Hill, Nc

Directed quarterly production of the school’s alumni magazine and served as executive editor andcontributing writer. Maximized positive coverage in local news media for top-ranked nursing school and accomplished faculty researchers through news releases and feature article pitches.

Raleigh-Durham, North Carolina Area

Chapel Hill, Nc

Wilmington, North Carolina Area

Wilmington, North Carolina Area

Planned and executed direct-response television and radio advertising buys for a network of personal injury attorneys. Managed annual budget of $800,000. Analyzed national media markets and produced competitive analyses for clients. Wrote advertising copy for television, radio, billboards, newspapers, magazines, brochures, and newsletters.

M.A., English Language And Literature

B.A., English Language And Literature