Lisa Ware Email and Phone Number
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Seasoned Marketing and Communications executive with over 20 years of extensive experience in strategic marketing leadership and brand management, adept at pioneering innovative initiatives that resonate with diverse audiences. Versatile in handling a wide range of marketing activities, skilled in crafting integrated strategies that blend digital and traditional channels, resulting in significant growth in applications and enrollment. Harnessing a unique blend of creativity and analytical acumen to secure high-value partnerships while maintaining brand integrity. Committed to continuous improvement, effectively navigating complex challenges to drive impactful marketing efforts across industries.
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Vice President For MarketingSpartanburg Methodist CollegeSpartanburg, Sc, Us
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Vice President For MarketingSpartanburg Methodist College Jan 2016 - PresentSpartanburg, South CarolinaEstablish and direct first dedicated marketing office to elevate institutional presence and attract prospective students. Build and maintain robust marketing technology stack, recruit and oversee a skilled marketing team, and set strategic goals to enhance the college's outreach. Identify and develop new program opportunities, contributing to the college's academic portfolio expansion. Provide leadership within the President's Cabinet, offering administrative oversight and strategic direction in college-wide initiatives. Spearhead integrated marketing strategies that effectively combine digital and traditional methods, resulting in a significant increase in applications and enrollment.● Increased applications to college by 70%, contributing to record enrollment levels over multiple consecutive years.● Collaborated with admissions to develop a marketing plan that boosted enrollment by 40% over eight years, with five years setting new enrollment records.● Enhanced website traffic by over 50% since 2017 through a comprehensive integrated marketing strategy.● Grew social media followers by over 100% and branded search by 80%, significantly raising brand awareness.● Led college's Covid-19 crisis communications, successfully maintaining brand trust as evidenced by positive social media sentiment and responses to key messages.
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Content And Brand Manager (Freelance)Imenus Aug 2015 - Jan 2016Greater Chicago AreaEmbodied brand identity of iMenus, crafting diverse print and digital content that resonated with various industry audiences. Developed engaging blogs, emails, and social media posts that elevated brand awareness and communicated core values effectively. Applied versatile writing skills to produce content that supported marketing initiatives and strategic business goals. Collaborated across functional teams to ensure a cohesive brand message, aligning content strategy with broader organizational objectives. Leveraged over a decade of industry experience to manage content creation processes, ensuring consistency and quality across all platforms.● Generated 20% surge in website page views through compelling blog content and targeted email campaigns.● Expanded social media following by 50%, enhancing brand visibility and audience engagement. -
Marketing Director, The Space, Wofford CollegeWofford College Jul 2011 - Sep 2015Spartanburg, ScCrafted and executed marketing strategies to enhance the reputation of The Space at Wofford College, positioning it as a premier career development hub. Spearheaded brand management initiatives, including print and digital marketing materials, event promotions, and special projects, to engage and inform students, parents, alumni, and media. Focused on storytelling to showcase the unique value of The Space's programs in entrepreneurship and career development. Facilitated cross-departmental collaboration to attract students and secure high-value partnerships. ● Exceeded annual event participation goals by leveraging email, social media, and public relations campaigns.● Drove a 15% year-over-year increase in new and returning web visitors through effective content management and strategic online presence.● Fostered a 50% engagement rate among a target audience of 1,400 undergraduate students by creating compelling website and social media content.● Successfully pitched and secured pro-bono services valued at over $100,000 from Carrot, enhancing The Space's brand and outreach capabilities.● Surpassed event attendance projections by 10%-15% through targeted event marketing strategies.Wofford College, Spartanburg, SC -
Alumni & Annual Fund Communications CoordinatorWofford College Oct 2006 - Jul 2011Spartanburg, ScEstablished pioneering digital marketing role to elevate alumni engagement and donor participation through strategic online campaigns. Spearheaded the development and management of social media platforms, expanding the alumni and annual giving programs' online presence. Oversaw the creation and maintenance of specialized websites, focusing on alumni, young alumni, and annual giving, resulting in a substantial boost in web traffic. Cultivated relationships with college stakeholders to foster a robust alumni network.● Grew social media fanbase across Facebook, Twitter, and LinkedIn to over 8K enhancing community engagement and alumni connection.● Achieved 68% increase in website visits year-over-year through content strategy and user experience improvements.● Exceeded average industry email campaign open rates by 5% and click-through rates by 14%, demonstrating effective audience targeting and message crafting.● Developed and managed alumni, young alumni, and annual giving websites, driving uptick in digital interactions.● Produced targeted email campaigns, optimizing content for stakeholder engagement and donor outreach.
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Marketing CoordinatorLouise Beck Properties Jul 2001 - May 2006Raleigh-Durham, North Carolina AreaLed brand development for a Chapel Hill, NC-based real estate sales and property managementcompany with annual revenues over $2 million. Managed digital and print advertising for a portfolio of residential sales and rentals.
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Associate Director, Public RelationsUnc Chapel Hill School Of Nursing Jan 2000 - Jul 2001Chapel Hill, NcDirected quarterly production of the school’s alumni magazine and served as executive editor andcontributing writer. Maximized positive coverage in local news media for top-ranked nursing school and accomplished faculty researchers through news releases and feature article pitches. -
Composition Instructor (Part-Time)Wake Technical Community College Aug 1999 - Dec 1999Raleigh-Durham, North Carolina Area -
Assistant To The Director, The School Of Government (Contract Position)Unc School Of Government Jul 1998 - Jun 1999Chapel Hill, Nc -
Graduate Assistant (Part Time)Unc-Wilmington Dec 1996 - Jun 1998Wilmington, North Carolina Area -
National Media Buyer/Copy WriterRainmaker Marketing Dec 1992 - Jan 1997Wilmington, North Carolina AreaPlanned and executed direct-response television and radio advertising buys for a network of personal injury attorneys. Managed annual budget of $800,000. Analyzed national media markets and produced competitive analyses for clients. Wrote advertising copy for television, radio, billboards, newspapers, magazines, brochures, and newsletters.
Lisa Ware Skills
Lisa Ware Education Details
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English Language And Literature
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English Language And Literature
Frequently Asked Questions about Lisa Ware
What company does Lisa Ware work for?
Lisa Ware works for Spartanburg Methodist College
What is Lisa Ware's role at the current company?
Lisa Ware's current role is Vice President for Marketing.
What is Lisa Ware's email address?
Lisa Ware's email address is wa****@****ord.edu
What is Lisa Ware's direct phone number?
Lisa Ware's direct phone number is +186420*****
What schools did Lisa Ware attend?
Lisa Ware attended University Of North Carolina At Wilmington, University Of North Carolina At Wilmington.
What are some of Lisa Ware's interests?
Lisa Ware has interest in News Releases, Cooking, Public Relations, Economic Empowerment, Civil Rights And Social Action, Social Media, Internal Communications, Education, Environment, Web Content Writing/management.
What skills is Lisa Ware known for?
Lisa Ware has skills like Social Media, Facebook, Social Networking, Email Marketing, Higher Education, Web Content Management, Public Speaking, Editing, Event Planning, Web Analytics, Strategic Thinking, Feature Articles.
Not the Lisa Ware you were looking for?
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Lisa Ware
Director, Regulatory Affairs Institute For Global Health And Translational Science At Suny Upstate Medical UniversityCentral Square, Ny6gmail.com, gmail.com, us.army.mil, upstate.edu, upstate.edu, upstate.edu2 +124049XXXXX
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Lisa Ware
Managing Director Of Figure Skating And Learn To Skate At Sno-King Amateur Hockey AssociationKirkland, Wa1snokinghockey.com
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