Lisandro Torresani Email & Phone Number

Miami, Florida, United States

Roar Media is a fully-integrated agency solving complex marketing challenges and deliver brand visibility, engagement and velocity.My responsabilities include:● Develop and execute outbound marketing campaigns that drive lead generation and brand visibility.● Identify and cultivate new business opportunities through strategic networking and outreach.● Analyze market trends to inform and adjust marketing strategies.

Argentina

BK Team is a sports collegiate recruiting agency dedicated to securing the best scholarships for aspiring student-athletes.Responsibilities:● Prospecting and qualifying student-athletes around the LATAM region.● Booking meetings with BK Team Director.● Assisting with social media management.

Argentina

Vanguard X is a digital transformation company specializing in nearshore software services, empowering businesses globally.Responsibilities:● Identifying and qualifying new prospects in the tech industry.● Researching and qualifying tech companies on LinkedIn and websites.● Creating and nurturing strategic partnerships.● Managing email marketing campaigns, reporting directly to the team manager.Accomplishments:● Closed 4 strategic partnerships.● Added leads worth over USD 100,000 into the pipeline.Tools and Platforms:● CRM: Pipedrive● Email Marketing: Meet Alfred● Prospecting: LinkedIn Sales Navigator● ChatGPT

Argentina

Fiera is a startup studio that co-creates new companies with entrepreneurs and/or corporations,My role encompassed various facets, contributing significantly to business development and marketing efforts.As a Business Development Representative for Claira, a company leveraging machine learning to map team competencies, I played a pivotal role in initiating and driving business growth.Subsequently, I spearheaded the marketing strategy for the launch of Demand Cloud, a cloud cost optimization platform developed by Fiera Studio. The process included:○ Designing a detailed SWOT, which highlighted a strategic “blue ocean” opportunity for a LATAM product launch.○ Formulating the marketing mix and social media strategy utilizing the 4 P’s (Product, Price, Promotion, Place), aligning each element with Demand Cloud's market strengths. o For the "P" of Product, highlighted Demand Cloud's strengths and valuable features for the market. o For the "P" of Price, implemented a freemium structure to boost brand awareness in the short term. o For the "P" of Promotion, planned LinkedIn Ads & Google Ads campaigns and a content marketing strategy through blog posts. o For the "P" of Place, commercialized Demand Cloud through the website and a reseller program.Researched keywords for SEO and SEM in Google Keyword Planner, LinkedIn, and SEMRush, gaining insights into competitors' topics.Accomplishments: ● Successfully added a lead worth more than USD 180,000 into Claira’s pipeline within two monthsTools and Platforms● CRM utilized: Hubspot.● SEO and SEM Research: Google Keyword Planner, Google Trends, LinkedIn, SEMRush

West Palm Beach, Florida, Estados Unidos

Responsibilities:● Prospecting and qualifying student-athletes from the LATAM region. Taking into account that there was a blue ocean in the LATAM region, we took several marketing and lead generation actions, including: ● Organizing and Conducting informative seminars in Latin American tennis clubs, educating on the college recruitment process.● Increaseing brand awareness, (working alongside the Marketing Department) by: o Making an interview with a current ATP (Association of Professional Tennis) player, which was shared with leads for educational purposes. o Creating content for informative seminars about UTR (Universal Tennis Rating), which is an essential requirement for junior tennis players, aiming to play at the collegiate level. Accomplishments: ● Made 4 webinars in important tennis clubs across LATAM.Tools and Platforms: ● CRM Utilized: Pipedrive.● Prospecting: Instagram.

Miramar, Florida, Estados Unidos

Responsibilities:● Working as a Bilingual Customer Service Agent for the Claim Department.● Ensuring customer success for Telecommunications clients.Telecommunications clients: AT&T & Cricket.

Raleigh, Carolina Del Norte, Estados Unidos

Responsibilities:● Executing direct marketing campaigns and build relationships with new and existing clients.● Educating prospects throughout the entire sales cycle, improving brand awareness in local markets. ● Participating in training to learn different selling and marketing techniques to stay current with the business. Accomplishments:● Achieved weekly and monthly sales quota.Telecommunications clients: AT&T.◦

Wilson, Carolina Del Norte, Estados Unidos

While being a full time student-athlete, I also worked in the Barton College Admissions Department. My responsibilities included:● Answering inquiries and greeted campus visitors. ● Maintaining the reception area organized.

Wilson, North Carolina

● Wrote for Barton College newspaper.● Conducted interviews with various authorities, including the mayor of Wilson County.

Buenos Aires, Argentina

BCW is one of the most important integrated communications agency leaders across the globe. As a Public Relations Intern, my responsibilities included:● Outreach to journalists for publishing press releases. ● Editing press and communications content for presentations created for different clients.● Translating content from Spanish to English.Clients' Industries: Corporate and Healthcare

Bachelor Of Science - Bs, Mass Communication With A Double Concentration In Journalism And Public Relations

Activities and Societies: NCAA DII Men's Tennis PlayerGPA: 3.4

Executive Program, Sport Business

Specialization In Marketing, Marketing

Dissertation in process

Majored In Mass Communication With A Minor In Journlism

NAIA Men's Tennis Player