Lisa Tyson Email & Phone Number

Riverside, Ca, Us

Riverside, California, United States

Southern California

The Market Effect is a brand strategy and marketing consulting business that helps companies find the best way to enhance their brands through social media, print, web and in their community.Currently working with clients to:- Enhance small business brands through marketing and social strategies tailored uniquely towards their company.- Assist in managing social media accounts with content creation build follwer bases with engagement and targeted ads.- Creating marketing materials including brand guides, logo designs and communication calendars.- Updating and organizing websites to allow for current updated content and information.

Riverside, Ca

Assist the Alumni Relations office in their marketing efforts to build an alumni base through creative marketing and communication. - Developed and executed creative content for emails, web, press, newsletters, videos, brochures and social media.- Created campaigns for events that include Living the Promise regional events, Homecoming, Donor Appreciation Week, Highlander Day of Service, and alumni chapter events- Assisted in the writing of all marketing and communication materials including website and publications.- Developed marketing and communication plans for the year to ensure communications are accurate and timely.

Riverside, Ca

Managed a team of marketing professionals to assist the Undergraduate Admissions team to enhance applications and SIRs from high school and transfer students. - Created yearly marketing calendars.- Managed and planned admissions events that included Highlander Day, Scholarship Breakfasts, and Discover Day.- Tracked and analyzed marketing data, event participation, status reports and effectiveness of communications. - Managed and contributed to the production and distribution of marketing materials. - Supervised a team that consisted of a Marketing & Communications Specialist, Event Coordinator, and 4 student Interns.- Served as liaison and sustained good relationships with campus partners.- Created all communications for acceptance letters through print and web portal.- Managed a marketing budget of $800,000 to ensure amounts were spent to ensure a top return on investment.- Managed content creation for on campus Admission Facebook and Instagram accounts, @LifeAtUCR.

Pasadena, Ca

Handled all exterior and consumer marketing for the Disney Stores throughout the US, Canada and Puerto Rico.- Identified and executed key marketing opportunities to support and drive traffic to Disney Store’s within the US, Canada and Puerto Rico.- Managed all campaign and product messaging that is distributed through print, digital and social media channels. - Managed all event communication to outside partners, essentially being the voice to consumers for the company.- Monitored competitors and trends within the marketplace to strengthen marketing goals. - Provided campaign creative briefs and work closely with creative team to ensure the final marketing product is on point.- Analyzed and reported marketing data. - Managed and executed all store opening and store closing marketing.- Managed Lease Required Advertising budget and marketing.- Managed exterior marketing budget and invoicing for the company which includes setting budget for upcoming quarters and year.- Worked closely with synergy partners within the Walt Disney Company to help promote upcoming movie and product releases within the Disney Store.- Conducted daily interaction and communication with media, retail center national offices, and publication contacts.- Oversaw Marketing Coordinator and intern.

Huntington Beach, Ca

Managed all projects throughout the Roxy brand that had marketing needs including ads for publications, design work for stores, product packaging and sales materials.- Created weekly status reports of all jobs in progress and lead weekly status meetings with department. - Communicated and provided e-Commerce team with any brand assets. - Styled outfits and pieces for photoshoots and marketing campaigns. - Worked closely with all global and international offices with creative assets and marketing projects.- Provided ideas, support, and help lead promotional contests and events.- Worked alongside with the Art Directors and Marketing Directors in producing brand campaigns. - Worked with the retail and in-store marketing teams on all POP campaigns.- Provided assets for PR and web usage for editorial pieces.- Acted as a liaison between all interior departments and creative team, as well as creative team to outside vendors.- Assisted creative director in coordination and management of all creative projects.- Gathered creative for print ads and maintain a close relationship with national publications. - Traffic all creative requests for local, US, and International markets including materials needed to be produced for events, store visuals, promotions, magazine ads and video outlets.- Produced advertising, marketing and creative services projects. - Managed all creative artists making sure that all jobs are completed in a timely manner.- Managed ad achieves and creative asset server, which also includes daily FTP uploads of images and projects.- Tracked all finances and invoices for the department as well as managing the department budget. - Supervised the proofing of art files, proofs, samples, digital media from vendors and communicating changes - Communicated as well as acted as a liaison with publications, printers, company reps, and graphic artists.

Burbank, Ca

Assisted with data analysis for ABC television group through viewer numbers and marketing stategies.