Lisa Nielsen Email & Phone Number

Responsible for building mutually beneficial relationships between client(s) and their target audiences, through strategic print and online communications. Develop, coordinate and implement PR objectives with key publication editors, artists and online target-audience influencers. Create editorial content for submission to print and online outlets. Research, develop and implement media placement with target publications and online outlets. Monitor and report Total opens, clicks and CTR's to gauge success of online initiatives for future media placement planning.

Responsible for identifying, contacting and following up with prospective clients. Perform financial sales analysis, market research and competitive analysis for key clients. Develop and organize collateral materials required for prospect meetings. Manage current and prospective client data bases. Assist with composing and submitting news releases for corporate website, local newspapers and e-mail distribution. Support account executives with miscellaneous projects as needed.

Assisted VP of Marketing, Director of Marketing and Product Managers with management of OEM/Distributor and Retail based product business for commodity decorative and functional products, from a home office setting.Developed, managed and interpreted reports on sales trends for new product families. Evaluated sales data on existing product categories to determine profitability and product life cycle. Completed vendor analysis to reveal potential cost saving opportunities. Researched, compiled and analyzed competitive cross-references. Scrutinized sales data, inventory and customers of product families to determine category viability.

Managed a $20M OEM/Distributor and Retail based product business for commodity products including Kitchen & Bath Storage Products, Drawers Slides, Solid Brass Door & Cabinet Hardware and Bath Hardware.Coordinated and managed new product development of in-house manufactured and internationally sourced products. Assessed and established product profitability, mix, distribution channels, sourcing, assortment merchandising and POP materials of new and existing SKU's. Identified and implemented cost saving opportunities. Recognized and monitored emerging product & market trends and observed competitive behavior to grow existing business and secure incremental sales. Developed long and short-term business strategies, which encompassed the full scope of each product category, to ensure profitability and growth. Supported consumer and industrial sales teams through timely and effective solution driven responses to product, program and pricing obstacles. Provided sales force with detailed product and market training presentations at trade shows and in-house settings and facilitated product training at customer presentations.

Co-Managed a $60M OEM/Distributor and Retails based product business for commodity products including Hinges, Catches, Drawer Slides, Kitchen & Bath Storage Products and other Household Hardware.Coordinated and co-managed new product development of in-house manufactured and internationally sourced products. Assisted in establishing product profitability, product mix, channels of distribution, forecasting, product sourcing, assortment merchandising and POP materials. Researched, compiled, analyzed and maintained competitive analysis. Identified and monitored new market and product trends to grow existing business and secure incremental sales. Supported sales team and customers by providing solution driven responses to product, program & pricing obstacles. Assisted the product manager with the development of marketing plans and promotional activities. Facilitated product training at customer presentations and trade show settings.

Co-Managed a $70M OEM/Distributor and Retail based product business for commodity products including Decorative Hardware, Solid Brass Door & Cabinet Hardware and Bath Hardware.Worked closely with product manager to oversee product profitability and product mix. Generated and maintained competitive analysis. Supported sales team and customers by providing solution driven responses to product, program and pricing obstacles.

Cultivated and maintained positive customer relations through expedient, accurate and professional handling of customer inquiries. Assisted customers with technical product information, order status and pricing. Efficiently and confidently resolved customer issues regarding quality, freight concerns and billing discrepancies.

Progressed from beauty consultant to store manager/co-owner over a seven year period. Hired and supervised sales staff, directed purchasing, managed inventory and tracked sales performance by compiling and analyzing weekly and monthly financial reports. Designed merchandising displays and marketed products through in-store setting and group presentations to community educational facilities and professional organizations.

Bachelor Of Science Degree, Business Management, Concentration: Marketing

Activities and Societies: Alpha Phi Delta Sorority

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Education record

Activities and Societies: Gymnastics