Li San Symons Email & Phone Number

Staffordshire

Chiefly responsible for promoting client accounts through digital marketing communications.• Content marketing: Content strategy and development of high-quality content for client accounts across websites, blogs, social media, apps, etc.• Digital & social media marketing: Delivering content across online and social media. Serving as brand ambassador and customer service rep for client accounts.• Social media advertising: Developing and managing ads on Facebook, Twitter and LinkedIn.• LinkedIn marketing: Using clients’ Company Pages and profiles to grow connections and generate quality leads.• SEO: Ensuring web content is optimised for search engines. Building backlinks with high authority websites.• Email marketing: Delivering and managing client campaigns.• Ecommerce marketing: Managing and promoting client accounts through online marketplaces, such as eBay and Amazon.

United Kingdom

TAMBA is an award-winning marketing agency specialising in social media, web, mobile and PR. Current clients include Pirelli, Sun Life Direct, Binatone, Birmingham Dogs' Home, Playmobil and QualitySolicitors.• Social media strategy: Defining social media marketing objectives, KPIs and action plans. Channels I manage include blogs, Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, YouTube and Vine.• Content strategy: Developing a strategy and plans that fit each brand's personality to guide social media marketing campaigns.• Copywriting: Writing high-quality content tailored to specific audiences, ensuring the right tone of voice and relevant messaging. I have written for websites (e.g. TAMBA website), blog articles, press releases, print adverts, video scripts and brochures.• Online community management: As brand ambassador, I engage with communities, monitor mentions and encourage conversations to grow fanbases organically and occasionally through paid media.• Visual & infographic development: Setting the theme, structure and copy for infographics, working closely with illustrators.• Performance monitoring & reporting: Producing monthly reports with insights from Google Analytics, Heartbeat, Radian6 and HootSuite.• Inbound marketing: Creating blog content, email newsletters and presentations at tamba.co.uk to promote TAMBA, generate leads and increase conversions.

Malaysia

Part of the digital team of a direct selling company, managing the online reputation of the company, its e-retail brand, its senior executives, and a charity arm through digital communications.• Social media strategy: Worked with marketing, PR, customer service, sales, and business development teams to align social media efforts to business objectives.• Social media marketing: Developed and executed campaigns (e.g. increased sales through a 90-day Facebook challenge, tripled fan engagement with a photo contest, improved customer relations through webinars, increased reach by tripling Facebook followers for 3 pages in 12 months).• Online community management: Served as guardian of the company's brands through social media (e.g. Facebook, Twitter, blogs, YouTube, Google+, LinkedIn, Pinterest, Instagram), ensuring relevant messaging and the right tone of voice.• Performance monitoring: Daily monitoring and monthly reporting.• Content strategy, creation & management: Ghost-blogged for the Executive Chairman and the Digital Media Director, increasing readership for both blogs by >70%; content marketing for a motivational blog, securing nearly 200 subscribers; wrote and published content for company websites using CMS; wrote copy for customer publications; optimised press releases for SEO; conducted e-book promotions.• Blogger outreach: Developed and managed a programme to build an active brand ambassador network, acquiring 12 bloggers in two months.• Vendor management: Liaised with SEO and digital agencies.

Malaysia

Part of the client services team for a branding agency.• Account management: Managed B2C and B2B brands across various industries, ranging from FMCG to retail, pharmaceuticals, education, finance, IT and business intelligence.• Project management: Managed full branding programmes, from research, audit, strategy, identity design, creative communication to implementation within the client's budget.• Brand strategy: Worked closely with the Managing Director to analyse research findings and develop brand strategy in line with business objectives.• Creative strategy: Worked with the Creative Director to develop campaigns.• Copywriting: Wrote copy for advertising and corporate communications (web, print, radio, TV direct mail, events, brand manuals, brochures, press releases, videos). Developed and managed content for a client's quarterly B2B newsletter.• Market research: Conducted desktop studies, in-depth interviews, focus groups and ethnography treks.• Event organisation: Organised and co-facilitated workshops for clients.• Vendor management: Liaised with digital agencies, research companies, printers, and other parties to deliver the right solutions for clients.• Proposal writing: Assisted clients in the successful application of government grants.Clients included Pfizer, Dunlopillo, Malaysia International Shipping Corporation (MISC), Malaysian Maritime Academy (ALAM), Sime Darby, and Suria KLCC.

Malaysia

Please refer to the position above.

Malaysia

Part of the creative team of the marketing services arm of advertising agency, Leo Burnett.• Wrote copy for direct mail, BTL media, ATL media, online media, events and promotions.Clients included McDonald's, Microsoft, Johnnie Walker, Malaysia Airlines, and PETRONAS.

Malaysia

Part of the creative team of advertising agency Y&R.• Wrote copy for direct marketing, mainstream media, press releases, events, promotions, packaging and recruitment.Clients included Sony, Citibank, Procter & Gamble, BMW, Campbell's, ASTRO, and AirAsia.

Please refer to the position above.

B.A. Arts, Advertising

Received the Diploma of Advertising from New York International Advertising Association.

Diploma, Advertising, Multimedia & Broadcasting

Education record