Lisa Farrell Email & Phone Number

Dublin, Leinster, Ireland

County Dublin, Ireland

Promoted from SEO Specialist.

UKI

• Worked in a variety of roles in different areas of the business before joining the Sage One UKI marketing team as an SEO and Content Executive in February 2015.My Duties included:
• Writing content and create landing pages targeting keywords for both organic and paid search.
• Preparing and implementing content plans based on keyword research and latest trends.
• Liaising with digital agency to brief on campaigns, approve work and apply recommendations.
• Managing retention of SEO position for target search terms during product rebranding.
• Reporting and analysing website performance - traffic, conversion rates and acquisition costs.

Kilbride, Co. Wicklow, Ireland

• Function Bookers was a small Irish start up that provided an online facility for booking and organising hotel function rooms for both meetings and events. My duties included:
• Conducted extensive market research into the corporate events industry by surveying a variety of Irish businesses: large and small, across all industries.
• Collated the results in a comprehensive report which influenced the design and direction of the website.
• Gauged customer interest by building a consumer database in preparation for an email marketing campaign.

Dublin, Ireland

• MyLunch.ie was a lunchtime menu and deals website targeting professionals working in Dublin city centre. My duties included:
• Created content for both SEO purposes and social sharing.
• Developed and managed successful email marketing campaigns that increased consumer engagement.
• Promoted the brand and interacted with Irish lunchtime and ‘foodie’ communities on social media.
• Maintained relationships with consumers by regularly ensuring that they were maximising their presence on the website through competitions, reviews, special deals etc.

Let'S Lead - Leadership Development Programme

Professional Diploma, Strategy And Innovation

Honours Bachelor (Level 8 Nfq), Business And Management

I studied Business and Management in DIT. This was a very broad degree which gave me insight and knowledge about every aspect of the.

Hetac Level 6 Certificate, Payroll Techniques

Customer Service

Junior And Leaving Certificate

Activities and Societies: Camogie, Debate Team