Lisa Tomlinson Email & Phone Number

Global, Gb

New York, Ny, Us

I led the Anchin Marketing and BD team in delivering on an impactful, client-focused content, events, communications and digital strategy, including: - Developing and executing the firm’s annual BD & Marketing plan including the overall firm plan and segment/niche plans, along with the marketing and business development budget to support growth - Implementing and overseeing the firm’s pipeline process- Overseeing the development of tailored winning proposals highlighting our unique solutions to each buyer's specific needs- Launching new service line and/or industry segments based on the needs of the marketplace- Building brand awareness for the firm in our marketplace using a compelling voice, consistent messaging and storytelling in delivering insights and thought leadership- Strengthening the firm's online presence with a lead-generating website, a social media strategy that helps drive brand awareness and expands connections - Strategizing an agile events offering to attract and engage prospects, clients and referral sources - Exploring and building the Marketing Technology / MarTech stack needed to support marketing initiatives- Owning and upgrading the firm’s CRM system of clients, prospects, targets, referral sources and key contacts- Using analytics to leverage data for more targeted and efficient approaches and campaigns - Leading a team of 10 (including two India-based employees) plus interns and consultants - Identifying ways to improve ROI on marketing activitiesAnchin is consistently recognized as one of the best accounting firms in the country and a Best Place to Work in New York City and State. The firm's mission is to be our clients' expert partner, accomplishing this through creativity, integrity and care. Anchin is committed to connecting clients with industry-focused partners who deliver industry knowledge and innovative insights.

New York, New York, Us

• Led and project managed global and Americas business development initiatives to support the Firm's strategy of profitable growth, including: - The development and implementation of a pilot program to increase high-value cross-border work, active participation in cross-border initiatives and global connectivity; and help further enhance lawyer profiles, both internally and externally- The development and launch of the Firm’s first cross-selling guide and its enhanced subsequent editions, along with a companion program that includes video interviews and internal seminars to foster cross-selling. Created an app for easy mobile access. Now upgrading the guide for client-facing initiatives, such as client development and recruiting. - Management of a co-sponsored program that enables innovative GCs to explore legal innovations with peers through in-person forums and webinars - Creation of a global process and guidelines for consistent BD & Marketing onboarding of new lateral partners and teams globally - Conception, development, management and launch of strategic and innovative tools to improve processes, help BD & Marketing teams and lawyers be more efficient • As Global Relationship Manager of a strategic client, collaborated with lead partners to deepen and broaden relationships, and achieve new mandates along with revenue and profitability goals. Also brought CSR partnering opportunities and effective client portal content to client. • As “Chief of Staff,” to the CMO, developed and managed strategic projects and communications around major client and brand initiatives across all Marketing teams to improve efficiency and communication, and harness innovation to help achieve Firm and team objectives • Launched, developed and managed the BD & Marketing Academy, a global training program consisting of more than 20 annual sessions designed to elevate the skills of more than 250 marketing colleagues around the world

New York, New York, Us

Strategic Consulting, including business plan and account plan development and implementation, in addition to building overall marketplace awareness to drive client/target development in legal service delivery in Central and Eastern Europe (CEE), a region encompassing more than 225 lawyers across seven offices. Led client development initiatives for Budapest office across all practice areas; and CEE Private Equity and Regulatory / Disputes practice groups across six offices (Budapest, Bratislava, Bucharest, Moscow, Prague, Warsaw) directly managing a team of three BD team members, and guiding many others, by focusing on: • Developing local and regional business plans and budgets, then guiding practice heads and partners in executing the plans to achieve client relationship and revenue goals, raise practice profiles and increase brand awareness• Writing the client-facing content for, and guiding attorneys in, more than 200 proposal efforts, resulting in more than 40 successful pitches and proposals – many with $500,000 or more in potential fees - securing significant new matters which contributed to White & Case being named Hungarian law firm of the year by IFLR in 2010 and CEE law firm of the year by Chambers Europe in 2010• Introducing systems to improve efficiency, including InterAction Opportunities for coordinating CRM activities • Developing and executing over 50 profile-raising thought leadership seminars and other strategic events

New York, New York, Us

Focused on client and prospect development for the global Tax and global Executive Compensation, Benefits and Employment Law practices by: • Steering the global Tax and Executive Compensation, Benefits and Employment Law (ECBEL) practices by enhancing capability content for print and web, and raising their internal and external profiles with focused and visible client activities• Developing and delivering extensive seminar program on hot topics in ECBEL; managed the development of regular newsletters and client alerts on thought leadership topics• Managing development and launch of the ECBEL mini-(web) site, a topical information repository for global clients

New York, Ny, Us

Strategic Consulting, including leadership of marketing plan development and execution for Financial Services practice• Managed multi-channel marketing and communications campaigns for 20 priority accounts across the banking and finance, investment management and funds, and real estate segments in the firm’s highest revenue generating business unit • Developed messaging strategy to reposition the Financial Services business unit as a thought leader in the marketplace • Implemented online client care system to analyze client attitudes toward KPMG; developed plans to improve service levels, the firm’s C-level relationships, and client perceptions for both tax and audit clients• Managed pursuit teams, guiding C-level relationship development and leading audit and tax proposals, coaching for orals• Selected to participate in KPMG’s New York Market Leaders cross-functional team to identify and implement best practices in marketing and business development

Marketing and business development consultancy; clients included:• Protech Pharma, New York, NY - Developed brand identity system, managed web site development and web marketing communications plan• Employment Solutions, a division of The Epilepsy Institute, New York, NY - Advocated for clients, cognitively disabled individuals, via prospecting, presentations, events, e-mail campaigns and association relationships, and developed and implemented strategic plans for placing clients in skills-appropriate jobs - Placed 50% of eligible program candidates within first 4 months of engagement• Natura Foods Inc., New York, NY - Developed marketing strategy and implemented tactics resulting in a 14% increase in revenue, enabling profitability

• Developed strategy for, managed and executed global industry events with ROI responsibility for $850K annual budget • Led cross-functional team in developing and “consumerizing” software product packaging and delivery initiative, creating road map and customer experience plan for distribution

Brooklyn, Ny, Us

• Established, managed and expanded marketing department, developing and executing global marketing programs for five product lines consisting of more than 40 different offerings• Led new product development planning and launches- Introduced product that earned 3% of total company revenue ($15 million) during first year of release• Directed online conversion of technical data that reduced company expenditures by $100,000

As an MBA Enterprise Corps (Non-Profit, USAID-funded organization) volunteer, worked directly with the owners and management board in the formation, strategic planning, management, and promotion of Cedrus, a retail, import and distribution company focused on selling furniture parts in the Polish Market. Direct responsibilities and accomplishments:- Led the development, organization and implementation of business and marketing plans including organizational structure requirements for distribution network, customer targeting/CRM, budgeting and advertising allocation, pricing models, competitive intelligence analysis, product mix, operational retail site specification and renovation. - Introduced organizational and market-driven business practices to Cedrus management and personnel. - Identified and negotiated exclusive import and distribution opportunities with international manufacturers.

Education record

Mba, Marketing And International Business

Ba, Political Science