Lisa Tomlinson Email and Phone Number
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I am a highly effective marketing strategy development and implementation expert with 20+ years of domestic and international experience in integrated marketing, business development, brand awareness and favorability, communications, operations, program management and client relationship management in professional services (AmLaw 15 and Big Four), financial services, B2B technology, specialty foods and chemicals. A creative and innovative problem solver, I mobilize partners and teams around common goals and visions of success to achieve solutions and positive outcomes for the Firm. Core skills include:o Cultivating brand awareness and favorabilityo Change managemento Client account managemento Data driven definitions and analysis of KPIs o Impactful content campaign development and marketing collateral developmento External communications and lead generation platforms strategy including website, social media o Market research and analysis to drive development of target client and industry-focused BD o Multi-jurisdictional, cross-practice and -industry multi-channel campaigns to increase brand awareness, participant profile-buildingo Program piloting, metrics analysis, wider rollout and reporting o Sophisticated RFP responses, proposal, pitch and presentation writingo Strategic direction and delivery of projects o Strategic events planning and management, ROI analysis o Training, team building, coaching and mentoringo Operations, SOPs, process improvementNorton Rose Fulbright provides a full scope of legal services to the world’s preeminent corporations and financial institutions. The global law firm has more than 3,000 lawyers advising clients across more than 50 locations worldwide, including London, Houston, New York, Toronto, Mexico City, Hong Kong, Sydney and Johannesburg, covering Europe, the United States, Canada, Latin America, Asia, Australia, Africa and the Middle East. With its global business principles of quality, unity and integrity, Norton Rose Fulbright is recognized for its client service in key industries, including financial institutions; energy, infrastructure and resources; technology; transport; life sciences and healthcare; and consumer markets.Please contact me for more information at: lisa.tomlinson@nortonrosefulbright.com
Norton Rose Fulbright
View- Website:
- nortonrosefulbright.com
- Employees:
- 5
- Company phone:
- 514-847-4747
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Us Director Of MarketingNorton Rose Fulbright Apr 2024 - PresentGlobal, Gb
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Head Of Marketing And Business DevelopmentAnchin, Block & Anchin Llp Oct 2018 - Mar 2024New York, Ny, UsI led the Anchin Marketing and BD team in delivering on an impactful, client-focused content, events, communications and digital strategy, including: - Developing and executing the firm’s annual BD & Marketing plan including the overall firm plan and segment/niche plans, along with the marketing and business development budget to support growth - Implementing and overseeing the firm’s pipeline process- Overseeing the development of tailored winning proposals highlighting our unique solutions to each buyer's specific needs- Launching new service line and/or industry segments based on the needs of the marketplace- Building brand awareness for the firm in our marketplace using a compelling voice, consistent messaging and storytelling in delivering insights and thought leadership- Strengthening the firm's online presence with a lead-generating website, a social media strategy that helps drive brand awareness and expands connections - Strategizing an agile events offering to attract and engage prospects, clients and referral sources - Exploring and building the Marketing Technology / MarTech stack needed to support marketing initiatives- Owning and upgrading the firm’s CRM system of clients, prospects, targets, referral sources and key contacts- Using analytics to leverage data for more targeted and efficient approaches and campaigns - Leading a team of 10 (including two India-based employees) plus interns and consultants - Identifying ways to improve ROI on marketing activitiesAnchin is consistently recognized as one of the best accounting firms in the country and a Best Place to Work in New York City and State. The firm's mission is to be our clients' expert partner, accomplishing this through creativity, integrity and care. Anchin is committed to connecting clients with industry-focused partners who deliver industry knowledge and innovative insights. -
Senior Business Development Manager - GlobalWhite & Case Aug 2011 - Oct 2018New York, New York, Us• Led and project managed global and Americas business development initiatives to support the Firm's strategy of profitable growth, including: - The development and implementation of a pilot program to increase high-value cross-border work, active participation in cross-border initiatives and global connectivity; and help further enhance lawyer profiles, both internally and externally- The development and launch of the Firm’s first cross-selling guide and its enhanced subsequent editions, along with a companion program that includes video interviews and internal seminars to foster cross-selling. Created an app for easy mobile access. Now upgrading the guide for client-facing initiatives, such as client development and recruiting. - Management of a co-sponsored program that enables innovative GCs to explore legal innovations with peers through in-person forums and webinars - Creation of a global process and guidelines for consistent BD & Marketing onboarding of new lateral partners and teams globally - Conception, development, management and launch of strategic and innovative tools to improve processes, help BD & Marketing teams and lawyers be more efficient • As Global Relationship Manager of a strategic client, collaborated with lead partners to deepen and broaden relationships, and achieve new mandates along with revenue and profitability goals. Also brought CSR partnering opportunities and effective client portal content to client. • As “Chief of Staff,” to the CMO, developed and managed strategic projects and communications around major client and brand initiatives across all Marketing teams to improve efficiency and communication, and harness innovation to help achieve Firm and team objectives • Launched, developed and managed the BD & Marketing Academy, a global training program consisting of more than 20 annual sessions designed to elevate the skills of more than 250 marketing colleagues around the world -
Head Of Marketing & Business Development - Hungary; And Private Equity And Disputes - CeeWhite & Case Jun 2009 - Aug 2011New York, New York, UsStrategic Consulting, including business plan and account plan development and implementation, in addition to building overall marketplace awareness to drive client/target development in legal service delivery in Central and Eastern Europe (CEE), a region encompassing more than 225 lawyers across seven offices. Led client development initiatives for Budapest office across all practice areas; and CEE Private Equity and Regulatory / Disputes practice groups across six offices (Budapest, Bratislava, Bucharest, Moscow, Prague, Warsaw) directly managing a team of three BD team members, and guiding many others, by focusing on: • Developing local and regional business plans and budgets, then guiding practice heads and partners in executing the plans to achieve client relationship and revenue goals, raise practice profiles and increase brand awareness• Writing the client-facing content for, and guiding attorneys in, more than 200 proposal efforts, resulting in more than 40 successful pitches and proposals – many with $500,000 or more in potential fees - securing significant new matters which contributed to White & Case being named Hungarian law firm of the year by IFLR in 2010 and CEE law firm of the year by Chambers Europe in 2010• Introducing systems to improve efficiency, including InterAction Opportunities for coordinating CRM activities • Developing and executing over 50 profile-raising thought leadership seminars and other strategic events
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Practice Development ManagerWhite & Case Dec 2006 - Jun 2009New York, New York, UsFocused on client and prospect development for the global Tax and global Executive Compensation, Benefits and Employment Law practices by: • Steering the global Tax and Executive Compensation, Benefits and Employment Law (ECBEL) practices by enhancing capability content for print and web, and raising their internal and external profiles with focused and visible client activities• Developing and delivering extensive seminar program on hot topics in ECBEL; managed the development of regular newsletters and client alerts on thought leadership topics• Managing development and launch of the ECBEL mini-(web) site, a topical information repository for global clients
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Marketing ManagerKpmg Llp Mar 2004 - Dec 2006New York, Ny, UsStrategic Consulting, including leadership of marketing plan development and execution for Financial Services practice• Managed multi-channel marketing and communications campaigns for 20 priority accounts across the banking and finance, investment management and funds, and real estate segments in the firm’s highest revenue generating business unit • Developed messaging strategy to reposition the Financial Services business unit as a thought leader in the marketplace • Implemented online client care system to analyze client attitudes toward KPMG; developed plans to improve service levels, the firm’s C-level relationships, and client perceptions for both tax and audit clients• Managed pursuit teams, guiding C-level relationship development and leading audit and tax proposals, coaching for orals• Selected to participate in KPMG’s New York Market Leaders cross-functional team to identify and implement best practices in marketing and business development -
PrincipalExtraordinary Marketing Sep 2001 - Mar 2004Marketing and business development consultancy; clients included:• Protech Pharma, New York, NY - Developed brand identity system, managed web site development and web marketing communications plan• Employment Solutions, a division of The Epilepsy Institute, New York, NY - Advocated for clients, cognitively disabled individuals, via prospecting, presentations, events, e-mail campaigns and association relationships, and developed and implemented strategic plans for placing clients in skills-appropriate jobs - Placed 50% of eligible program candidates within first 4 months of engagement• Natura Foods Inc., New York, NY - Developed marketing strategy and implemented tactics resulting in a 14% increase in revenue, enabling profitability
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Marketing Manager - Global Brand And Marketing ServicesMetiom Inc Jul 2000 - Jul 2001• Developed strategy for, managed and executed global industry events with ROI responsibility for $850K annual budget • Led cross-functional team in developing and “consumerizing” software product packaging and delivery initiative, creating road map and customer experience plan for distribution -
Product ManagerUlano Corporation, Inc. Jan 1998 - Jul 2000Brooklyn, Ny, Us• Established, managed and expanded marketing department, developing and executing global marketing programs for five product lines consisting of more than 40 different offerings• Led new product development planning and launches- Introduced product that earned 3% of total company revenue ($15 million) during first year of release• Directed online conversion of technical data that reduced company expenditures by $100,000 -
Consulting ManagerCedrus Sp Z O.O. Jul 1996 - Oct 1997As an MBA Enterprise Corps (Non-Profit, USAID-funded organization) volunteer, worked directly with the owners and management board in the formation, strategic planning, management, and promotion of Cedrus, a retail, import and distribution company focused on selling furniture parts in the Polish Market. Direct responsibilities and accomplishments:- Led the development, organization and implementation of business and marketing plans including organizational structure requirements for distribution network, customer targeting/CRM, budgeting and advertising allocation, pricing models, competitive intelligence analysis, product mix, operational retail site specification and renovation. - Introduced organizational and market-driven business practices to Cedrus management and personnel. - Identified and negotiated exclusive import and distribution opportunities with international manufacturers.
Lisa Tomlinson Skills
Lisa Tomlinson Education Details
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Columbia Business School -
Texas Mccombs School Of BusinessMarketing And International Business
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Trinity College-HartfordPolitical Science
Frequently Asked Questions about Lisa Tomlinson
What company does Lisa Tomlinson work for?
Lisa Tomlinson works for Norton Rose Fulbright
What is Lisa Tomlinson's role at the current company?
Lisa Tomlinson's current role is Marketing Director | Professional Services, B2B | Omni-Channel | Digital Marketing | Process Improvement | Business Development.
What is Lisa Tomlinson's email address?
Lisa Tomlinson's email address is lp****@****tel.net
What is Lisa Tomlinson's direct phone number?
Lisa Tomlinson's direct phone number is +191773*****
What schools did Lisa Tomlinson attend?
Lisa Tomlinson attended Columbia Business School, Texas Mccombs School Of Business, Trinity College-Hartford.
What are some of Lisa Tomlinson's interests?
Lisa Tomlinson has interest in Economic Empowerment.
What skills is Lisa Tomlinson known for?
Lisa Tomlinson has skills like Marketing, Business Development, Management, Leadership, Strategic Planning, Marketing Strategy, Strategy, Marketing Communications, Business Strategy, Business Planning, Crm, International Business Development.
Who are Lisa Tomlinson's colleagues?
Lisa Tomlinson's colleagues are Alicia Vakalopoulos, Stephanie Keenlyside, Dave Cassells, Liza R., Nevine Gadelmawla, Yvan-Claude Pierre, Melissa Acero.
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