Lisa Rath Email & Phone Number

A partner at Itu Chaudhuri Design, I have been heading design and strategy for the last 20 years directing projects across verticals of branding, packaging, marketing communication and digital.I have directed brand redesigns through product and marketing websites, web applications and enterprise products. Developing strategies centred on people behaviour and experience is key to any product or medium, whether digital or print.

Listed skills include Graphic Design, Typography, Graphics, Concept Development, and 28 others.

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  Partner

  Itu Chaudhuri Design

  Jun 1998 - Present - New Delhi Area, India

  App DesignBookMyShow: An overhaul, new product design, UX/UI for the app December 2021. Product DesignEnterprise products: Designing large ERP products for B2B clients by redefining the user experience and user interface to make their products more usable, inviting & indispensable products of assistance & productivity.Sprinklr—Leading the design planning for the New York-based SM management platform which helps large public-facing businesses manage their presence on social platforms. Planning the visual language of multiple applications/clouds centered on ease of use, modularity, and brand association.PeopleStrong—Leading the product strategy and design of transforming core HR services like Recruitment and Employee Worklife management into SaaS products—PeopleStrong Alt Recruit, and PeopleStrong Worklife.A customer service platform—Designing a performance assessment product for customer service—studying service behaviours, and developing assessment, measurement criterion, functionalities, and metrics, tools.Editorji—Designing Vikram Chandra’s video news app with the key goal of simplicity and immediacy to appeal to viewers with varying degrees of app-familiarity—making for a simple, intuitive user journey across the mobile app, website and the PWA.Website DesignNews websites: Designing complex news websites with a clear mandate for the user and the editorial team planned and translated into effective Information Architecture, User Experience and User Interface designs.The Hindu (Best News Website award at WAN-IFRA awards, 2017)Quint (Best Website Design - Digipub Awards 2018 | Best Website of the Year - Digipub Awards 2018)Catch NewsWatch Time IndiaOpenBrand sites:Creating a digital experience that weaves the brand peculiarities in the experience of the website, and builds a relationship with the audience.Re:Reader for Arundhati Roy (Gold for Best Innovation in Publishing, Digipub Awards 2018)Ira Chaudhuri (CII Design Excellence Award 2016)