Lisa Moore Email & Phone Number

Columbus, OH, US

Evansville, Indiana, United States

Columbus, Ohio Area

• Function as a Project or Account Director for multiple industries, including financial services, real estate, accounting, architecture and nonprofit.
• Audit digital profiles and websites and make recommendations utilizing competitive analysis and overall marketing goals.
• Create message maps, content blueprints and define benchmarks, KPIs.
• Analyze performance available in Google Analytics and PPC ad performance via social networks and messaging tools.
• Structure cadence and frequency to achieve KPIs month over month, adapting when necessary.
• Present monthly and quarterly statistics and facilitate changes, as necessary.

Evansville, Indiana, United States

Established, developed, and implemented a comprehensive development, donor-focused program for the Arts Council of Southwestern Indiana. This program included small corporate meetings, hosting high-end donor events, redefining donor touch points for the org, structuring annual campaigns and managing those campaigns and events, set up Bloomerang and.

• Direct and support internal MJ2 Marketing staff to execute content marketing strategies and messaging for accounts in financial services, real estate, nonprofit organizations and other professional services.
• Organize and facilitate client meetings for onboarding and integration to agency.
• Define KPIs and project benchmarks for project success.
• Evaluate agency performance by account, as needed.
• Subject matter expert on content marketing messaging strategies and best practices.

• As the Account Director, I managed multiple long-term client relationships, including follow up, project management and final results, presentations and training, troubleshooting and communications.
• Planned, managed, coordinated and executed social media marketing promotions and campaigns. Completed social media audits, analyzed results, developed a project strategy and executed the plan.
• Participated in and initiated online conversations across a variety of social marketing channels, including but not limited to Facebook, Twitter, LinkedIn, Instagram and Snapchat.
• Analyzed data and presented quarterly stats reports to client representatives, including Marketing Managers, Directors and CEOs.
• Facilitated and defined corporate-wide Facebook and LinkedIn training classes at MJ2 Marketing and for MJ2 Marketing clients.

Worthington, Ohio, United States

• Managed mortgage pipeline in excess of $33M year-over-year by cultivating referral relationships and client nurturing campaigns. Annually, 90%+ of business was past clients or client/relationship partner referrals.
• Responsible for development and execution of the whole company marketing department.
• Implemented and conducted company-wide training for new industry-specific mortgage software.