Lisa Ruff Email & Phone Number

Versatile communications professional with extensive experience in developing, editing, organizing, managing, and deploying content to engage, inform, and educate audiences.Content Strategy, Development, and Management: Work with business stakeholders, agencies, subject matter experts, and IT resources to gather content/communications requirements, create strategic omnichannel content, and ensure that content meets business objectives. Manage content from inception, through stakeholder review, to deployment. Experienced working with clients in highly regulated industries and in leveraging content management systems (CMSs).Instructional Design/Development: Assess performance gaps, develop performance requirements, determine appropriate learning/performance-support strategies, design solutions aligned with performance goals, and measure knowledge/skills transfer to the job. Extensive experience developing and delivering e-learning, instructor-led, and blended solutions.Technical Writing: Design and deliver user support, reference, and training deliverables, including technical specifications, strategy documentation, storyboards, user guides, quick references, online assistance, infographics, and interactive/multimedia resources. Experience with single-sourcing content for reuse in multiple deliverables.Areas of expertise:• Content Strategy• Instructional Design, Development, and Delivery• Learning Management Systems (LMSs)• Content Management Systems (CMSs)• Technical Writing, Technical Communications• Usability & Accessibility• Search Engine Optimization (SEO)• Copywriting & Editing• Brand Alignment• Social Media• Digital Analytics• Content and Learning Project Management

Listed skills include Writing, Web Content, Instructional Design, Technical Writing, and 30 others.