Lisa Santos Email & Phone Number

Virginia Beach, Va, Us

Virginia Beach, Virginia, United States

Experienced digital marketer with 16+ years in helping businesses grow through strategic online marketing campaigns. Expertise in lead generation, sales funnels, email marketing, and content creation. Skilled in affiliate marketing, driving traffic and conversions for various digital products and services. Passionate about helping business owners increase their revenue and achieve long-term success through innovative digital strategies.

Virginia Beach, Virginia, United States

• Delivered tailored digital marketing and web design solutions, successfully managing over 200 client projects from inception to completion.• Captured client requirements, translated them into actionable deliverables, and oversaw project execution using Asana and Freedcamp, achieving a 98% on-time delivery rate.• Designed and developed websites on platforms like WordPress, Systemeio, Builderall, and High Level.• Created detailed project proposals and collaborated with clients to define solutions aligned with their goals and budgets.• Built strong relationships with clients by delivering personalized services and adapting to their evolving needs.

United States

(Client: US Army, TRADOC G2)• Acted as the primary liaison between stakeholders and the development team, ensuring seamless communication and alignment with business objectives.• Conducted requirements elicitation sessions, translating complex stakeholder needs into clear, actionable user stories and backlog items.• Led backlog refinement meetings, reducing task ambiguity by 15%, improving sprint efficiency and team velocity.• Supported QA teams in validating requirements through functional, regression, and smoke testing, reducing post-deployment defects by 20%.• Enhanced stakeholder transparency by creating and delivering detailed release notes after each sprint cycle.• Spearheaded process improvements, optimizing internal workflows and saving 10% of team time per sprint.

United States

(Client: NAVRESFOR, United States Navy)• Partnered with stakeholders to define and document business requirements, enabling the development team to deliver solutions aligned with project goals.• Developed and maintained Software Requirements Specifications (SRS) and user stories in Agile backlogs, ensuring seamless stakeholder approval processes.• Deployed web application and database updates using Azure DevOps, improving deployment reliability by 30%.• Conducted comprehensive testing, identifying and resolving critical issues, resulting in zero high-priority defects in the production environment.

Norfolk, Virginia Area

(Client: NAVSEA, United States Navy)• Directed QA activities for MSE and SPEAR applications, ensuring alignment with functional and performance requirements.• Mentored and trained junior QA testers, reducing onboarding time by 50% and improving team efficiency.• Increased test coverage by 400%, significantly improving the reliability of delivered applications. • Collaborated with stakeholders on user story development, ensuring clarity and completeness of acceptance criteria.• Occasionally facilitated Daily Scrum and Sprint Retrospective meetings as interim Scrum Master.

Norfolk, Virginia Area

(Client: COMNAVAIRLANT, United States Navy)• Designed and executed over 500+ test cases, ensuring thorough coverage of AMSRR web application requirements.• Streamlined defect reporting and resolution processes using JIRA, reducing resolution times by 20%.• Trained and managed a team of four testers, enhancing QA processes and team productivity. • Occasionally served as interim Business Analyst, capturing client requirements and defining project scope for small-scale initiatives.

Newport News, Virginia

(Client: 480th ISR Wing, United States Air Force)• Designed and executed test plans for the UNICORN web application, enhancing system performance and usability.• Introduced standardized bug-tracking processes, reducing defect resolution time by 15%.• Occasionally served as interim Business Analyst, capturing client requirements and defining project scope for small-scale initiatives.

San Juan, Puerto Rico

• Reviewed and ensured all requirements were fully tested and accounted for various client projects. Prepared and reviewed test cases, test plans and test reports.• Oversaw bug tracking system with clear steps to reproduce.• Served as an interim Business Analyst capturing client requirements and establishing feature definitions.

Norfolk, Virginia Area

• Designed and developed web applications using ColdFusion, PHP, JavaScript, Ajax, and CSS from written design specifications on small to large-scale projects.• Maintained database-driven websites utilizing Oracle platform.• Resolved bug tickets submitted by end users in a timely manner.

Richmond, Virginia Area

Develop and maintain client’s website for Internet presence. Implemented an online bookstore using Miva Merchant 4.

Assisted customers with information regarding wireless products and service. Provided outstanding customer service to new and existing T-Mobile customers. Handled minor technical support of handsets. Assisted with opening/closing of store and paperwork. Met and exceeded sales goals each month. A 1st Quarter Winner for the 2004 Winner Circle for achieving over 120% of my activations quota. Received 2004 Peak Achievement Award.

Reviewed requirements for new and existing programs. Created design documentation to describe program development. Modified, compiled and tested programs using UniBasic. Developed test data for trouble-shooting problems. Worked as lead programmer for small to mid-size projects as well as team member on larger projects.QA Analyst - Responsible for writing test plans designed to test the utility of specific programs as well as overall software integration. Conducted manual testing of programs and reviewed variances with programmers and other team members. Maintained a high degree of error free programs, procedures, systems, and documentation on all software releases. Trained internal customers and department associates on software releases.

Bachelor Of Applied Science (B.A.Sc.), Information Technology Applications Development

Activities and Societies: Former President of the Association of Information Technology Professionals (VCU Chapter)Dean's List (2002)

Associate Of Science (As), Information Technology