Lisa Davis Email & Phone Number

I lead the development and execution of marketing strategies that drive revenue growth, boost customer engagement, and increase brand awareness. My team is responsible for demand and lead generation, and executes targeted campaigns for new business and cross-sell using a strategic mix of channels, including digital marketing, content marketing, and events.

Toronto

Provided strategic direction and execution of global marketing programs across Notified’s public relations and investor relations business segments. Responsible for demand and lead generation, event management, content, and thought leadership initiatives that attract and retain customers, achieve business KPIs, and exceed revenue targets.Key achievements: (1) Developed and delivered global thought leadership and field marketing programs with key industry partners (PRWeek, IR Magazine) to elevate Notified’s leadership in AI and technology (2023); (2) Drove lead management improvement initiatives to deliver better visibility and performance reporting for marketing-generated leads, decreasing overdue leads by 60% (2022); (3) Increased in-year conversion of MQL to SQL from 12% to 25%, exceeding target of 20% (2021, 2022); (4) Managed segment rebranding to Notified, overseeing website launch, customer communications, and introduction of a new brand identity (2021).

Toronto

Developed and delivered marketing programs to build and strengthen brand awareness, improve customer retention, and drive net-new sales. Key achievements: (1) Led successful brand integrations and company rebranding initiatives throughout multiple acquisitions; (2) Grew and developed marketing team from 2 original members in 2018 to 10+ in 2021; (3) Developed full-funnel lead and campaign performance reporting; (4) Introduced cross-functional Lunch & Learn program to global corporate marketing team.

Toronto

Managed marketing programs to increase new business sales and customer retention for Nasdaq’s Corporate Solutions division (PR products). Key achievements: (1) Delivered multi-language communications and education program to support major customer platform migration; (2) Achieved 21% YoY (2016-17) revenue increase from marketing attributed activities; (3) Delivered departmental process improvements in inbound lead flow, lead assignment, and reporting of marketing generated leads.Nasdaq Corporate Solutions was acquired by West Corporation in 2018.

Toronto

Led brand and growth marketing efforts for Marketwired across Canada, the U.S., and the U.K. Primary responsibilities: internal communications; inbound and outbound marketing; agency and partner management; website content development; and brand awareness programs.Marketwired was acquired by Nasdaq in 2016.

Toronto

Developed marketing programs for all offices across Canada. Primary responsibilities: competitive intelligence reporting; marketing collateral development; sales activity and market share reporting; trade show management; and sales/executive leadership presentation support.CCNMatthews acquired Market Wire in 2006, later rebranding to Marketwired.

Toronto

Assisted account directors and senior staff with media monitoring, research, and RFP management on behalf of consumer, technology, and financial services clients.

Wharton Executive Education - Essentials Of Management

Wharton-Nasdaq Essentials of Management certification.

Journalism

Communications