Lisa Davis Email and Phone Number
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Lisa Davis personal email
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I’m a growth marketing leader and campaign strategist with more than 20 years’ experience in B2B communications, specializing in marketing programs that drive growth, customer retention, and brand awareness.Leveraging data to tell compelling stories, I focus on tangible outcomes to demonstrate marketing’s impact on business. My passion lies in building and leading happy, high-performing teams that consistently deliver measurable value.I love a good basketball stat, the Oxford comma, and the power of great copywriting.
Notified
View- Website:
- notified.com
- Employees:
- 30
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Vp, MarketingNotified Mar 2024 - PresentI lead the development and execution of marketing strategies that drive revenue growth, boost customer engagement, and increase brand awareness. My team is responsible for demand and lead generation, and executes targeted campaigns for new business and cross-sell using a strategic mix of channels, including digital marketing, content marketing, and events.
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Senior Director, MarketingNotified May 2021 - Jul 2024TorontoProvided strategic direction and execution of global marketing programs across Notified’s public relations and investor relations business segments. Responsible for demand and lead generation, event management, content, and thought leadership initiatives that attract and retain customers, achieve business KPIs, and exceed revenue targets.Key achievements: (1) Developed and delivered global thought leadership and field marketing programs with key industry partners (PRWeek, IR Magazine) to elevate Notified’s leadership in AI and technology (2023); (2) Drove lead management improvement initiatives to deliver better visibility and performance reporting for marketing-generated leads, decreasing overdue leads by 60% (2022); (3) Increased in-year conversion of MQL to SQL from 12% to 25%, exceeding target of 20% (2021, 2022); (4) Managed segment rebranding to Notified, overseeing website launch, customer communications, and introduction of a new brand identity (2021).
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Director Of MarketingNotified Apr 2018 - Apr 2021TorontoDeveloped and delivered marketing programs to build and strengthen brand awareness, improve customer retention, and drive net-new sales. Key achievements: (1) Led successful brand integrations and company rebranding initiatives throughout multiple acquisitions; (2) Grew and developed marketing team from 2 original members in 2018 to 10+ in 2021; (3) Developed full-funnel lead and campaign performance reporting; (4) Introduced cross-functional Lunch & Learn program to global corporate marketing team.
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Director Of Marketing, Nasdaq Corporate SolutionsNasdaq May 2016 - Apr 2018TorontoManaged marketing programs to increase new business sales and customer retention for Nasdaq’s Corporate Solutions division (PR products). Key achievements: (1) Delivered multi-language communications and education program to support major customer platform migration; (2) Achieved 21% YoY (2016-17) revenue increase from marketing attributed activities; (3) Delivered departmental process improvements in inbound lead flow, lead assignment, and reporting of marketing generated leads.Nasdaq Corporate Solutions was acquired by West Corporation in 2018. -
Director, Marketing And CommunicationsMarketwired Aug 2006 - May 2016TorontoLed brand and growth marketing efforts for Marketwired across Canada, the U.S., and the U.K. Primary responsibilities: internal communications; inbound and outbound marketing; agency and partner management; website content development; and brand awareness programs.Marketwired was acquired by Nasdaq in 2016. -
Marketing ManagerCcnmatthews Aug 1996 - 2006TorontoDeveloped marketing programs for all offices across Canada. Primary responsibilities: competitive intelligence reporting; marketing collateral development; sales activity and market share reporting; trade show management; and sales/executive leadership presentation support.CCNMatthews acquired Market Wire in 2006, later rebranding to Marketwired. -
Research CoordinatorHill & Knowlton Jul 1994 - Jul 1996TorontoAssisted account directors and senior staff with media monitoring, research, and RFP management on behalf of consumer, technology, and financial services clients.
Lisa Davis Skills
Lisa Davis Education Details
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Wharton Executive Education - Essentials Of Management -
Journalism -
Communications
Frequently Asked Questions about Lisa Davis
What company does Lisa Davis work for?
Lisa Davis works for Notified
What is Lisa Davis's role at the current company?
Lisa Davis's current role is Marketing Leader | Team Builder | Brand Champion.
What is Lisa Davis's email address?
Lisa Davis's email address is ld****@****ire.com
What is Lisa Davis's direct phone number?
Lisa Davis's direct phone number is +141580*****
What schools did Lisa Davis attend?
Lisa Davis attended The Wharton School, Sheridan College, York University.
What are some of Lisa Davis's interests?
Lisa Davis has interest in Anything From The Apple Store, Great Brands, Common Sense Writing.
What skills is Lisa Davis known for?
Lisa Davis has skills like Integrated Marketing, Corporate Communications, Marketing Communications, Marketing, Social Media Marketing, Public Relations, Social Media, Social Media Measurement, Brand Management, Media Relations, Copywriting, Marketing Strategy.
Who are Lisa Davis's colleagues?
Lisa Davis's colleagues are Rakeshbhai Bhavsar, Michael Winter, Eric Liu, Biak Sang, Patrik Sundlöf, Shella Gotis, Christine Thompson.
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Lisa Davis
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