Since 2016, I have worked independently with a variety of agencies and clients, leading on brand and campaign strategy, creative and delivery. Helping to launch new brands, strengthen or reinvigorate existing ones, and connect with audiences.I have a particular love for storytelling and copywriting plays an integral role throughout my work.

WeThink is a collective of creative and strategic minds, dedicated to delivering work that is good for business. We are strategists, creatives, writers, researchers, and developers. Working together to create and build ambitious brands.

During my time at 999 Design, I delivered projects for the National Trust, King’s College London, Guardian Media Group, Kew Gardens, Deutsche Bank, London School of Economics, The Financial Times, and the Lawn Tennis Association. Leading on brand and campaign strategy and planning, creative concepts, design delivery, brand guidelines and brand guardianship.I was responsible for the day to day creative output of the London studio, collaborating closely with a range of other creatives – from photographers and illustrators, to copywriters and digital experts – to inspire and motivate the team to realise great creative ideas. Integral to my role was also working alongside our Glasgow studio to drive the overall direction for 999, understanding new business ambitions and working toward delivering a vision for the future of the agency.

In just over 4 years working within the corporate identity and brand experience teams of this global brand agency, I progressed from junior to senior designer. Working closely alongside brand strategists and designers from a range of disciplines, my time here gave me an in-depth knowledge of brand creation and craft. While forging and maintaining relationships with senior level clients at global brands developed a curiosity for understanding business aims and ambitions and a confidence in questioning briefs, challenging barriers and presenting strategic direction, design ideas and recommendations.Clients included the Premier League, Deloitte, RBS, Make Your Mark, Tesco, Tommy's, Bank of America, Canon, Castrol, Vodafone and Unilever Food Solutions.

Immediately after graduating I developed my professional design skills with placements at some of London's leading agencies, including Landor, The Partners, Dew Gibbons and Design Bridge.Working closely with established creative teams, I gained great industry insight and hands on design experience across a broad range of disciplines, including both corporate and product branding, print and on pack design and brand and retail experiences.

On an extended graduate placement, I worked alongside senior creatives in both the corporate and product branding teams on live projects including a rebrand and rollout for Air Mauritius and identity and on pack design for Numeco.