Lisa Sheppard work email
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Lisa Sheppard personal email
With 10 years of experience in content-focused roles across B2B and B2C industries, I am a meticulous content specialist skilled in all aspects of content creation and copywriting for FMCG, beauty, fashion and lifestyle. My work as a copywriting and marketing freelancer has involved renowned brands like Selfridges, Plum Guide, and the Picollino Chain Restaurants (Gino D'Acampo restaurants).Having experience in both agency and in-house settings, I can adapt any tone of voice with a creative mindset and a strategic approach. Alongside my expertise in editorial and social media, I possess strong business acumen, aligning content strategies with overarching objectives. I excel at optimising content for SEO and eCommerce platforms, driving maximum conversions. Additionally, I'm proficient in curating and planning content for social media, boosting engagement and brand visibility.
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Project ManagerWordbrewUnited Kingdom -
Freelance Copywriter And Marketing Content SpecialistFreelance Jan 2017 - PresentLondon, United KingdomAcceleron Media: Copywriter and Content Specialist focusing in blog content for niches including tech, finance, business, fashion, shopping, AI, travel and leisure.Marketing Copywriter: Riva Blu, Piccolino, Opera Grill (Gino D'Acampo restaurants)Plum Guide: Merchandising CopywriterDNA Style: UX content, in-app functionality, and Social Media Management,
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Content LeadBrick Mar 2023 - Jul 2023London, England, United Kingdom
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Content ManagerAltura Group Mar 2022 - Apr 2023Controlled all content for both Retail and Amazon sides of the business.- Amazon: Worked with brands like Unrooted health shots, OMNI dog food, Parla toothpaste, Howdah snacks, Terra Organica Wine, and Bibado baby. Led all content creation for their Amazon sites, including designing and executing store interface and copy-based page listings. - Retail: Managed content strategy for Remeo Gelato, curating content plans, and full copy management.- Undertook full brand marketing for Wash With Leaf, Howdah Snacks, and other FMCG brands.- Created content calendars for these brands, and did all copy for eCommerce page redesigns and social media campaigns.- Optimised product images and Enhanced Brand Content using helium10, semrush. - Controlled Beehiiv, mail chimp, hubspot. -
Midweight CopywriterSelfridges Jul 2021 - Dec 2021London, England, United Kingdom- Head of homeware division: conducted daily site walks, managed Selfridges site and liaised with copy team to ensure exact detailing of products and editorial formatting for home and beauty.- Managed content across various departments, writing up to 30 editorial descriptions per day.- Conducted trend analysis to write copy based on newness and trends. -
Freelance CopywriterPlum Guide May 2021 - Sep 2021Wrote editorial listings for properties, and collated and arranged imagery suitable for their site. -
Community Content ManagerTiktok Jan 2021 - Jul 2021London, England, United Kingdom- Investigated global TikTok trends, to use in reports.- Researched media laws and policy updates to manage content online. - Improved content management strategy.- Developed and implemented a comprehensive content management strategy. -
Brand SpecialistSweaty Betty Sep 2018 - Aug 2020Harrods• Providing a luxury service to clients and creating a returning clientele based on good rapport.• Undertook mannequin changes and floor moves, whilst making opinions based on trends.• In-depth knowledge on the technicalities of Sweaty Betty sportswear, and able to advise customers based on functionality for its purpose.• Working as a team player and ensuring all customers’ needs are met, whilst ensuring inclusivity is at the core of my actions.• Always going above and beyond to not only represent the true Harrods customer, but also acknowledging the Sweaty Betty clientele and ensuring a happy demeanour is portrayed.• Constantly monitoring KPIs and UPT’s and positively adhering to set targets successfully.• Attending classes in the community to ensure the brand is represented positively throughout surrounding areas.• Positively attribute copy to the Sweaty Betty Harrods Facebook page, by creating content in relation to product and activity within the community. -
Newsletter Editor_Shift London Oct 2019 - Jan 2020London, England, United Kingdom• Produced weekly Mailchimp newsletter.• Created round ups focusing on the most suitable articles to a wideraudience.• Worked alongside editor to choose which articles fit the timeframe.
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Contributing Writer_Shift London Sep 2019 - Jan 2020London, United Kingdom
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Fashion Desk AssistantNews Uk (Fabulous) Feb 2019 - Mar 2019London, United Kingdom• Liaised with PR companies and organised all levels of product coming into the busy fashion desk.• Worked on-set and aided stylists with the styling process of shoots. -
Sales AssociateWhistles Jan 2018 - Jul 2018London, United Kingdom• Dealt with technical queries regarding IT and created all CV acceptance slips and application forms.• Greeted customers and ensured a positive experience was given throughout the whole shopping process.• Check stock levels and make recommendations based on current trends.• Held highest compliance within the store on a weekly basis.• Created all new paperwork throughout the store for the GDPR regulations.• Mannequin changes and helped with merchandising of the store. -
Marketing And Content ManagerRichmond Harvey (Oswestry) Limited Jan 2015 - Feb 2018Shropshire• Ran the Instagram and Facebook accounts, and chose specific competitions and marketing strategies to engage customers.• Wrote copy for all websites and social channels related to the Directors’ plethora of companies.• Controlled finances and conducted all PAYE and subcontractor payments.• Proficient in VEBRA, CFP, SAGE, SAGE PAYROLL systems, and all Microsoftsoftware.• Chased payments for rentals and sent VAT RETURNS.• Dealt with all queries and issues related to payments within the businessand ensured positive customer service was key.• Managed a small team and held control of all social media platforms, andensured our marketing created a competition within the area.• Gained a large following base on social media and gained loyalty and trust. -
Sales And Lettings Coordinator / Copywriting ManagerRichmond Harvey (Oswestry) Limited Sep 2013 - Jan 2016Shropshire• Handled all customer queries and acted as front of house and first point ofcontact.• Acted as Directors PA and booked all meetings and handled their diaries.• Took minutes at all meetings and arranged all diary management in the team.• Use of VEBRA to book daily diary entries, booking appointments and MarketAppraisals.• General office tasks, i.e. Microsoft based, and photocopying/creating and designing brochures.• Created layout for weekly newspaper slot in property section.• Attended viewings and conducted property inspections and exit inspections.• Drew up inventories and liaised with tenants regularly and dealt with all property issues. -
Admin AssistantRichmond Harvey (Oswestry) Limited Nov 2012 - Sep 2014Shropshire -
Customer Service ExecutiveNet World Sports Ltd Jun 2016 - Jan 2017• Controlled all USA and Canadian marketplaces within the company.• Held control of the US and Canadian Amazon and eBay platforms, where Icommunicated with all customers and resolved their issues.• Changed the feedback scores to 100% positive, in a one-month timeframe.• Chased reviews and feedback from all customers.• Dealt with customer queries on telephone and communicated with couriers.• Contacted all customers to ensure the aftercare of the service theyreceived was positive.
Frequently Asked Questions about Lisa Sheppard
What company does Lisa Sheppard work for?
Lisa Sheppard works for Wordbrew
What is Lisa Sheppard's role at the current company?
Lisa Sheppard's current role is Project Manager.
What is Lisa Sheppard's email address?
Lisa Sheppard's email address is li****@****rew.com
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Lisa Sheppard
Mears Ashby -
1simplyhealth.co.uk
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1gmail.com
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