Lisa Smith

Lisa Smith Email and Phone Number

Fractional CMO @ Rebound
Fort Collins, CO, US
Lisa Smith's Location
Greater Chicago Area, United States, United States
Lisa Smith's Contact Details
About Lisa Smith

Innovative marketing leader who delivers growth in revenue, brand value and people. Recognized for transforming unstructured situations into high-performing, well-managed operations. Experience across multiple industries and global markets. Customer-centric results-oriented leader. Consistent success translating complex value propositions and solutions into clear, concise and compelling stories. Authenticity in creating a culture of innovation through the engagement and alignment of highly skilled teams. EXECUTIVE LEADERSHIP HIGHLIGHTS •Industry Transformation: B2B leadership in professional services, software, start-ups and industries including healthcare, automotive, electronics, aerospace, petroleum and industrial manufacturing •Brand Development: Led the launch of several new IBM business units including Watson Health – IBM's largest industry vertical investment in Watson. Responsible for new brand development, messaging, go-to- market plans and establishing thought leadership across diverse markets •Sales Enablement: Known for prioritizing relationship and support of sellers thought innovative channels so they can deliver our best value proposition to their clients •Leadership: Continually prioritizing and developing leadership skills and known for building high performing teams with clarity on contributions and transparency on personal roles and career plans

Lisa Smith's Current Company Details
Rebound

Rebound

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Fractional CMO
Fort Collins, CO, US
Website:
reboundcommunications.com
Employees:
18
Lisa Smith Work Experience Details
  • Rebound
    Fractional Cmo
    Rebound
    Fort Collins, Co, Us
    View
  • Clarivate
    Vice President Marketing
    Clarivate Oct 2022 - Present
    London, Gb
    We provide data, deep expertise and intelligence platforms to enable our customers to deliver safe, effective and commercially successful treatments/solutions to patients faster.“Empowering our customers to create a healthier tomorrow”
    View
  • Merative
    Brand Leader
    Merative Jan 2022 - Jul 2022
    Ann Arbor, Mi, Us
    Launched the new Merative brand as the business went from IBM to Francisco Partners.
    View
  • Ibm
    Global Marketing Director – Ibm Watson Health
    Ibm 2015 - Jul 2022
    Armonk, New York, Ny, Us
    Launched Watson Health, defining branding/messaging across Payer, Provider, Government and Life Sciences segments. Created unique client advocacy and thought leadership programs. Integrated four healthcare acquisitions to form the business. Led Imaging marketing team across all disciplines (product, content, digital/design, demand generation, and events).
    View
  • Ibm
    Global Marketing Director
    Ibm 2002 - 2015
    Armonk, New York, Ny, Us
    Progressive advancement through senior marketing roles for multiple operating divisions. Focus on new product and service launch and brand message evolution.Global Marketing Director – Smarter Cities and Commerce (2014-2015)Global Marketing Director – Industry Demand Programs (2012-2014)Senior Marketing Manager – Global Business Services (2008-2011)Digital Convergence Marketing Manager – Emerging Business Area (2007-2008)Global Industry Marketing Manager – Industrial Sector (2002-2006)
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  • Pwc
    Marketing Manager, Global Automotive Industry
    Pwc 1997 - 2002
    Gb
    Led successful startup automotive consulting practice and grew responsibility across global industries. Consulting group acquired by IBM (2002).
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  • Toyota
    District Manager
    Toyota 1990 - 1997
    Toyota City, Aichi Prefecture, Jp
    Manager for parts, service and sales for Chicago region. Assisted dealers in sales and customer service and was continually promoted to larger territories.
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Lisa Smith Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing
  • Arizona State University
    Arizona State University
    International Marketing

Frequently Asked Questions about Lisa Smith

What company does Lisa Smith work for?

Lisa Smith works for Rebound

What is Lisa Smith's role at the current company?

Lisa Smith's current role is Fractional CMO.

What is Lisa Smith's email address?

Lisa Smith's email address is li****@****ibm.com

What is Lisa Smith's direct phone number?

Lisa Smith's direct phone number is +135242*****

What schools did Lisa Smith attend?

Lisa Smith attended Northwestern University - Kellogg School Of Management, Arizona State University.

Who are Lisa Smith's colleagues?

Lisa Smith's colleagues are Robyn Douglas, Carly Maguire, Carolyn Subers, Clare Parisi, Craig Rohrbaugh, Alison Brown, Samuel Mathers.

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