Lisa Shkolnik Email & Phone Number

Brooklyn, New York

New York, Ny

• Design and create digital and print advertisements and marketing collateral using Adobe Photoshop to promote the company in multiple global markets• Analyze target market and competitors providing recommendations to strengthen interest among quality leads within an influential online community where the ads are placed, resulting in higher click-thru traffic from referral source to company site

New York, Ny

• Increased E-commerce sales by 30% through merchandising, marketing, promoting products on website• Maintained inventory created an accurate account of merchandise• Processed and pulled merchandise to fulfill orders ensuring accurate and on time delivery to customers and third-party clients• Regulated quality of merchandise • Increased brand engagement on social media properties by creating visually interesting posts to share not only the products, but the lifestyle• Utilized Photoshop to assist production manager with the creation of new styles• Developed relationships with vendors including jewelry repairers to assist with a smooth working relationship• Provided extensive coverage as acting director of E-commerce, Brand Management, and Operations on specific initiatives while supervisor was away for a week

New York, Ny

• Pulled merchandise based on orders for on time delivery to publications and clients• Researched, compiled and managed thousands of media and VIP contacts for PR inquiries and events using Cision, company’s internal database, and Excel• Selected and tracked garments weekly for various publicity opportunities, including in Vogue, Glamour and InStyle• Organized showroom creating a better operational and customer flow and ease of daily tasks for the team

• Engaged in hands-on training and education of the full brand and product development process.• Increased sales of fragrance through an in-depth understanding of the market.• Increased awareness of fragrance by distributing samples and having one-on-one conversations with target customers outside the store resulting in an increase in sales.