Lisa Tavarez Email & Phone Number

New York, NY, US

Hauppauge, New York, US

Spokane, WA, US

El Segundo, California, US

• Managed sales, brand goals, and customer experience across retailer.com sites. Including: Sephora, Ulta, Nordstrom, and Amazon.
• Partnered with internal account and creative teams, retail buyers, and digital agency to support and manage the creation and execution of all promotional activities, web page optimizations, elevated brand content.

Airport City, IL

• Lead and managed creation and execution of site refreshes, product merchandising, product launches, and landing pages for US, Germany and Global sites.
• Project managed site development, UX agency partners, and other technology and operations vendors.
• Developed site content and SEO strategy, partnering with digital marketing agency.
• Managed omni-channel marketing calendar, paid social media, affiliate, and email channels.
• Analyzed and reported out KPI metrics, identifying actionable insights and growth strategies.
• Project managed site redesign partnering with creative agencies and development team.

New York, NY, US

• Managed the B2C omni-channel: content, marketing, and promotional strategies for Avon.com. Ensuring messaging extends initiatives to increase brand awareness, site traffic, new customer acquisition, online sales and.
• Collaborated with creative, merchandising, affiliate, email, social media and outside teams in order to produce effective content for promotions and new product launches.
• Project managed site, email, and marketing creative content from briefing through to launch.
• Cultivated editorial site content for SEO value, seasonality, and social trends. Analyzed content placement, content viewed, time on page, bounce rates, purchase path, and sales.
• Implemented SEO enhancements and recommendations to improve ranking.
• Utilized A/B testing to optimize content placement and understand customer shopping behavior.

Northampton, GB

• Planned and managed customer experiences through merchandising, compelling site content, promotional offers and navigation on avon.com, across desktop and mobile.
• Optimized site promotions to achieve revenue goals by leveraging analytical insights, collaborating with cross-functional teams, creating operational process efficiencies and developing solutions to meet the needs of.
• Analyzed content placement, page visits, and revenue through Omniture. Utilized A/B testing to optimize content placement and to understand the shopping needs of the Avon customer.
• Drove site improvements to completion by managing projects with developers, creative, and marketing teams.
• Responsible for planning, executing and securing monthly direct delivery incentive promotion in order to help Avon representatives incentivize their customers to purchase online.

Long Island City, New York, US

• Responsible for dotcom accounts, acting as the primary contact for buyers from multiple large national retailers
• Develop sales plans to increase e-commerce business and improve profitability
• Analyze sales data to plan product assortment based on vendor, trend, marketplace and seasonality
• Plan and execute: product launch, pricing, promotions, inventory, merchandising, marketing (email, social media, digital) and photography

Seattle, WA, US

• Partnered with merchandising manager, production, design, and marketing to implement successful online campaigns
• Reviewed, analyzed and presented hotel data reports to identify trends
• Lead all implementation details for Mexico, Caribbean and Florida promotional sections of the site
• Managed and maintained the Expedia Extras program

Seattle, WA, US

• Assisted Senior Vendor Manager with the key business inputs of selection, price, and promotion to achieve Amazon growth targets for the Free App of the Day (FAD) Promotion
• Project managed US, European and Japan Free App of the Day (FAD) promotions that reach over 1MM customers daily
• Launched FAD promotion via mobile commerce in 5 European countries and Japan
• Scheduled and maintained online marketing placement and content
• Vet and mined for viable mobile apps to be a part of the FAD program
• Analyzed star ratings and reviews

Seattle, Washington, US

• Assisted senior buyer in sales projections, forecasts, promotions, and fiscal plans for Costco wireless business in partnership with T-Mobile, AT&T and Verizon (400+ stores & dotcom site)
• Partnered with ecommerce team, director and buyers on website updates and marketing placement (site positioning, e-mail blasts, banner ads etc.) to help increase traffic and overall conversion
• Project managed new store openings, acting as the main point of contact for the field staff, operations and vendors
• Responsible for AT&T Home Delivery business, grew sales 15% YOY
• Guided operations in the development of all in-store signage, provided product information (copy, images, facts, pricing)
• Assisted in the launch of the Costco wireless online store

Chicago, Illinois, US

• Assisted in the management of multiple national advertising sales accounts
• Built and withheld strong working relationships with multiple clients/media agencies
• Managed and updated contracts and tracked weekly television ratings

US

New York, NY, US

Seattle, Washington, US

• Achieved sales goals in a commission based setting while building regular clientele and providing optimal customer service
• Partnered with management to execute floor plans, promotions, and events

Pullman/Spokane/Tri-Cities/Vancouver/Everett/Global, Washington, US

• Ambassador for Washington State University
• Promoted the university and provided optimal customer service to prospective students and their families
• Daily Tour Guide

Bachelor’S Degree, Communication/ Public Relations

Associate Of Arts - Aa, Business/Commerce, General