Lisa Briggs

Lisa Briggs Email and Phone Number

Senior Director, Marketing and Communications | OpenSearch Project @ The Linux Foundation
United States
Lisa Briggs's Location
Los Angeles Metropolitan Area, United States, United States
Lisa Briggs's Contact Details

Lisa Briggs personal email

n/a
About Lisa Briggs

I’m a proven B2B marketing strategist with +15 years of experience in SaaS and hardware, passionate about creating campaigns that deliver real results. I love blending messaging, data and creativity to design customer-focused, omni-channel programs that drive growth and engagement.Whether it’s building a global campaign from scratch, refining messaging to connect with key personas, or collaborating with teams to hit ambitious goals, I’m all about making an impact. I've worked with cross-functional teams and agencies to deliver high-performing campaigns that generate pipeline and revenue, and I thrive in fast-paced environments.Here’s what I bring to the table:Strategic Marketing & ABM: Crafting targeted strategies that engage enterprise audiences and move the needleDigital Marketing: Using data-driven insights to optimize campaigns and deliver better ROIContent Creation: Developing messaging that speaks to the right audience at the right timeLeadership: Supporting teams to do their best work while staying focused on big-picture goalsI am skilled in using advanced martech including Salesforce, Marketo, Eloqua, and SEO tools to understand intent, track metrics, refine audience targeting, and deliver measurable business outcomes. I’m always looking for opportunities to collaborate, solve problems, and build campaigns that drive success

Lisa Briggs's Current Company Details
The Linux Foundation

The Linux Foundation

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Senior Director, Marketing and Communications | OpenSearch Project
United States
Employees:
893
Lisa Briggs Work Experience Details
  • The Linux Foundation
    Senior Director, Marketing And Communications | Opensearch Project
    The Linux Foundation
    United States
  • Broadcom
    Senior Marketing Manager, Global Integrated Campaigns
    Broadcom Nov 2023 - Present
    Palo Alto, California, Us
    Leading global integrated marketing campaigns to drive pipeline growth and revenue for SD-WAN, SASE, and Edge Compute solutions. I oversee campaign strategy, ABM initiatives, and cross-functional alignment to deliver impactful results in enterprise markets.> Increased PoCs +60% through targeted ABM strategies (1:many & 1:few)> Directed internal teams and external agencies providing strategic guidance and ensuring operational excellence> Championed multi-touch digital programs, scaling partner engagement and conversions across global regions
  • Vmware
    Senior Marketing Manager, Global Integrated Campaigns
    Vmware Jul 2022 - Nov 2023
    Palo Alto, Ca, Us
    At VMware (acquired by Broadcom in November 2023) I spearheaded all global demand generation campaigns for the SASE, SD-WAN and Edge Compute business. (details listed above)
  • Amd
    Senior Manager, Marketing Communications & Campaigns
    Amd Feb 2022 - Jul 2022
    Santa Clara, California, Us
    Directed global marketing communications and campaign strategy for Xilinx-branded data center solutions, targeting hyperscalers, enterprises, and AI/ML audiences. Owned end-to-end execution, team leadership, and cross-functional collaboration to achieve measurable growth.> Led AMD’s top-performing product launch campaign, breaking records for media engagement and driving thought leadership in AI/ML> Grew new customer engagements +200% through multi-touch campaigns aligned to industries and personas> Partnered with sales to execute over 10 field events annually and shaped customer journeys that drove demand and pipeline impact
  • Xilinx
    Senior Manager, Data Center Marketing Communications / Campaigns
    Xilinx Jul 2019 - Feb 2022
    San Jose, Ca, Us
    At Xilinx (acquired by AMD in Feb 2022), I directed and executed integrated marketing and communications campaigns to drive growth for Xilinx-branded data center solutions addressing hyperscalers, cloud service providers and enterprises, and promoted AI/ML SaaS partners. Managed two direct reports, external agencies and department budget.
  • Solarflare Communications
    Senior Manager, Marketing Communications
    Solarflare Communications Jun 2018 - Jul 2019
    Irvine, California, Us
    Guided the company’s marketing strategy during its transition to the cloud and subsequent acquisition by Xilinx. Delivered impactful communications and campaigns that supported growth and aligned with long-term business goals.> Built and executed an omni-channel content marketing strategy, driving a 47% increase in inbound traffic and customer engagements> Expanded media coverage into new markets by launching a thought-leadership media relations program> Played a pivotal role in pre- and post-acquisition messaging, ensuring seamless integration across internal and external communications
  • Lisa Briggs Communications
    Principal
    Lisa Briggs Communications Jan 2007 - Jun 2018
    Founded and led a strategic communications consultancy serving B2B SaaS, hardware, and enterprise clients. I delivered high-impact strategies that helped my clients achieve visibility, engagement and growth in competitive markets.> Increased ABM Industries’ media coverage +250% through targeted PR and messaging strategies> Developed and executed campaigns for HID Global, media exposure by 60%> Advised C-level executives on communication strategies, media training, and thought leadership to drive organizational goalsClients supported:• ABM Industries – industry-leading facility solutions provider• Acer Computer – network storage• eMOBUS – mobility management SaaS solutions start-up• GainSpan - wireless semiconductor solutions• HID Global – worldwide leader in trusted identity solutions• Microsemi – industry leader of semiconductor solutions• Mindspeed – semiconductors/networking• Motion Computing – slate tablet computing• Remsoft - sustainable resource management leader• 8th Bridge – social CRM SaaS platform start-up
  • University Of California, Irvine
    Director Of Communications, The Henry Samueli School Of Engineering
    University Of California, Irvine Jul 2004 - Dec 2006
    Irvine, Ca, Us
    In this position, I was responsible for defining and executing strategic programs designed to showcase the School's engineering innovations which included creating a new suite of collateral material, redesigning the school's website, managing all media relations activities, and directing the School’s annual three-day technology symposium. I supervised an internal staff and outside agencies, and annual budget.
  • Skyworks Solutions, Inc.
    Senior Manager, Public Relations
    Skyworks Solutions, Inc. Jan 2002 - Jul 2004
    Irvine, California, Us
    I was tapped as Skyworks' first public relations lead to spearhead the company's IPO launch on NASDAQ in June 2002. I worked closely with the CEO and executive officers to drive and execute all strategic global communications programs. I supervised an internal staff and multiple external agencies.
  • Conexant Systems, Inc.
    Senior Manager, Public Relations
    Conexant Systems, Inc. Dec 1999 - Jan 2002
    Irvine, Ca, Us
    At Conexant I executed strategic global public relations initiatives in support of the company’s broadband, networking and wireless semiconductor solutions. Working with executive management I conducted media and analyst relations, wrote press releases, developed collateral, participated in trade shows, conducted market research, and contributed to internal communications. In addition, I served as company spokesperson and played a lead role in the spin-offs of Mindspeed Technologies Inc, Jazz Semiconductor and Skyworks Solutions Inc – joining Skyworks to lead all communications programs during the company's spin-off in June 2002.
  • Conexant Systems, Inc.
    Senior Manager, Marketing Communications
    Conexant Systems, Inc. Aug 1998 - Dec 1999
    Irvine, Ca, Us
    I developed marcom programs which included developing PR messaging, managing an external PR agency, event communications, content marketing, collateral development and sales support. I moved into the role of PR manager shortly after the company spun-off from Rockwell International to become Conexant Systems, Inc.
  • The Benjamin Group (Now Bsmg)
    Public Relations Associate Ii
    The Benjamin Group (Now Bsmg) Aug 1995 - Aug 1998
    At TBGI, I developed and managed public relations efforts for agency clients including AST Computer, Brooktree, Conexant Systems Inc. (formerly Rockwell Semiconductor Systems), Viking Components, and Toshiba Network Products Division. I conducted media relations – including launching products, booking press tours, trade shows and conferences, wrote press releases and provided media analysis. While at TBGI, I was honored with two PRSA Protos awards and was promoted multiple times.

Lisa Briggs Skills

Public Relations Marketing Communications Corporate Communications Press Releases Media Relations Strategic Communications Crisis Communications Message Development Copywriting Wireless Internal Communications Reputation Management Strategy Semiconductors Communications Audits B2b Broadband Social Media Analyst Relations Publicity Content Development Storage Social Media Marketing Integrated Marketing Advertising Content Strategy Newsletters Marketing Blogging Communication Training Thought Leadership Messaging Crisis Management Communications Planning Social Networking Speech Writing Web Content Spokesperson Public Speaking Microsoft Office Management Leadership Marketing Strategy Strategic Planning Project Management Mergers And Acquisitions Team Motivation

Lisa Briggs Education Details

  • California State Polytechnic University-Pomona
    California State Polytechnic University-Pomona
    Minor In Marketing

Frequently Asked Questions about Lisa Briggs

What company does Lisa Briggs work for?

Lisa Briggs works for The Linux Foundation

What is Lisa Briggs's role at the current company?

Lisa Briggs's current role is Senior Director, Marketing and Communications | OpenSearch Project.

What is Lisa Briggs's email address?

Lisa Briggs's email address is li****@****amd.com

What schools did Lisa Briggs attend?

Lisa Briggs attended California State Polytechnic University-Pomona.

What are some of Lisa Briggs's interests?

Lisa Briggs has interest in Children, Education.

What skills is Lisa Briggs known for?

Lisa Briggs has skills like Public Relations, Marketing Communications, Corporate Communications, Press Releases, Media Relations, Strategic Communications, Crisis Communications, Message Development, Copywriting, Wireless, Internal Communications, Reputation Management.

Who are Lisa Briggs's colleagues?

Lisa Briggs's colleagues are Sridhar Rao, Ph.d., Jessica Gonzalez, Daniel Ruthardt, Howard Wang, Pianux Tux, Jennifer Crowley, Valerie De Las Llagas.

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