Lisa Briggs Email & Phone Number

United States

Palo Alto, California, Us

Leading global integrated marketing campaigns to drive pipeline growth and revenue for SD-WAN, SASE, and Edge Compute solutions. I oversee campaign strategy, ABM initiatives, and cross-functional alignment to deliver impactful results in enterprise markets.> Increased PoCs +60% through targeted ABM strategies (1:many & 1:few)> Directed internal teams and external agencies providing strategic guidance and ensuring operational excellence> Championed multi-touch digital programs, scaling partner engagement and conversions across global regions

Palo Alto, Ca, Us

At VMware (acquired by Broadcom in November 2023) I spearheaded all global demand generation campaigns for the SASE, SD-WAN and Edge Compute business. (details listed above)

Santa Clara, California, Us

Directed global marketing communications and campaign strategy for Xilinx-branded data center solutions, targeting hyperscalers, enterprises, and AI/ML audiences. Owned end-to-end execution, team leadership, and cross-functional collaboration to achieve measurable growth.> Led AMD’s top-performing product launch campaign, breaking records for media engagement and driving thought leadership in AI/ML> Grew new customer engagements +200% through multi-touch campaigns aligned to industries and personas> Partnered with sales to execute over 10 field events annually and shaped customer journeys that drove demand and pipeline impact

San Jose, Ca, Us

At Xilinx (acquired by AMD in Feb 2022), I directed and executed integrated marketing and communications campaigns to drive growth for Xilinx-branded data center solutions addressing hyperscalers, cloud service providers and enterprises, and promoted AI/ML SaaS partners. Managed two direct reports, external agencies and department budget.

Irvine, California, Us

Guided the company’s marketing strategy during its transition to the cloud and subsequent acquisition by Xilinx. Delivered impactful communications and campaigns that supported growth and aligned with long-term business goals.> Built and executed an omni-channel content marketing strategy, driving a 47% increase in inbound traffic and customer engagements> Expanded media coverage into new markets by launching a thought-leadership media relations program> Played a pivotal role in pre- and post-acquisition messaging, ensuring seamless integration across internal and external communications

Founded and led a strategic communications consultancy serving B2B SaaS, hardware, and enterprise clients. I delivered high-impact strategies that helped my clients achieve visibility, engagement and growth in competitive markets.> Increased ABM Industries’ media coverage +250% through targeted PR and messaging strategies> Developed and executed campaigns for HID Global, media exposure by 60%> Advised C-level executives on communication strategies, media training, and thought leadership to drive organizational goalsClients supported:• ABM Industries – industry-leading facility solutions provider• Acer Computer – network storage• eMOBUS – mobility management SaaS solutions start-up• GainSpan - wireless semiconductor solutions• HID Global – worldwide leader in trusted identity solutions• Microsemi – industry leader of semiconductor solutions• Mindspeed – semiconductors/networking• Motion Computing – slate tablet computing• Remsoft - sustainable resource management leader• 8th Bridge – social CRM SaaS platform start-up

Irvine, Ca, Us

In this position, I was responsible for defining and executing strategic programs designed to showcase the School's engineering innovations which included creating a new suite of collateral material, redesigning the school's website, managing all media relations activities, and directing the School’s annual three-day technology symposium. I supervised an internal staff and outside agencies, and annual budget.

Irvine, California, Us

I was tapped as Skyworks' first public relations lead to spearhead the company's IPO launch on NASDAQ in June 2002. I worked closely with the CEO and executive officers to drive and execute all strategic global communications programs. I supervised an internal staff and multiple external agencies.

Irvine, Ca, Us

At Conexant I executed strategic global public relations initiatives in support of the company’s broadband, networking and wireless semiconductor solutions. Working with executive management I conducted media and analyst relations, wrote press releases, developed collateral, participated in trade shows, conducted market research, and contributed to internal communications. In addition, I served as company spokesperson and played a lead role in the spin-offs of Mindspeed Technologies Inc, Jazz Semiconductor and Skyworks Solutions Inc – joining Skyworks to lead all communications programs during the company's spin-off in June 2002.

Irvine, Ca, Us

I developed marcom programs which included developing PR messaging, managing an external PR agency, event communications, content marketing, collateral development and sales support. I moved into the role of PR manager shortly after the company spun-off from Rockwell International to become Conexant Systems, Inc.

At TBGI, I developed and managed public relations efforts for agency clients including AST Computer, Brooktree, Conexant Systems Inc. (formerly Rockwell Semiconductor Systems), Viking Components, and Toshiba Network Products Division. I conducted media relations – including launching products, booking press tours, trade shows and conferences, wrote press releases and provided media analysis. While at TBGI, I was honored with two PRSA Protos awards and was promoted multiple times.