Director, Insight Translation
Current• Direct all aspects of design research projects to assist clients in their efforts to identify prospective customers, their user experience objectives, and the optimal product / service design features that best satisfy those objectives.• Project activities include developing research methodologies; identifying and recruiting suitable research participants; fielding research activities; analyzing and synthesizing results; and reporting and presenting insights to stakeholders.• Clients who have commissioned these projects have ranged from small startup companies tolarge multinational automotive, technology, consumer package goods, and financial services companies.• Deliver actionable, insightful, and meaningful user research findings to clients through use of storytelling and visual communication design.• Facilitate the design and maintenance of brand assets and guidelines while overseeing the company’s two-terabyte digital asset management system.• Manage several key client relationships including those that generate a significant portion of Lextant’s annual revenues. This involves understanding client needs through effective listening and candid interactions, and marshaling company efforts to meet those needs.• Actively participate with senior Lextant leadership in new business development and sales efforts by designing presentations and proposals that effectively communicate the company’s value proposition.• Act as a public face of Lextant by being a primary presenter in external training and workshop programs for a variety of industry participants. Specifically designed and developed the company’s Insight Translation training program and presented its content in multiple settings to audiences ranging from 20 to 2,000 people.• Manage a team of three Design Research Associates.
