Lisa Trnka Email & Phone Number

Greater Minneapolis-St. Paul Area

As the owner of Trebuchet Communications, we partner with small businesses to help them achieve their goals by reaching their target market in unique, creative ways. With our extensive demographic and industry-specific research, we sit down with our clients to map out a marketing strategy that fits their needs and their budget. Extensive experience in the.

• Oversaw marketing and communications efforts for all five company divisions using an annual budget of $1 million
• Planned all special events and publicity opportunities, which served to make Genz-Ryan a familiar name among consumers and trade professionals throughout the Twin Cities
• Created over 500 pieces of branded marketing collateral, including print advertisements, media kits, company brochures, documents for internal correspondence and pieces designed for use by homeowners
• Helped develop various loyalty programs designed to increase customer retention, including planning launch campaigns, creating relevant marketing pieces and overseeing logistics
• Served as liaison between Genz-Ryan and all press and shelter publications
• Worked with various vendors like Honeywell, Kohler and Carrier to develop mutually beneficial co-op marketing programs

• Initiated all marketing for company-wide wholesale and TV home shopping sales meeting deadline and budget requirements
• Created brand image for 4 divisions including customer demographics and related product specific promotions resulting in roll-out of successful brand awareness campaigns
• Successfully carried out all promotional and public relations campaigns increasing sales with major clients
• Established company as community based partner and civic-minded institution increasing local product recall retention by 85%

• ShopNBC–Transglobal Lighting-Vendor Account Representative
• Best Buy–2000 Fall Expansion Season- Communications Traffic Coordinator
• Target–“Get Into The Game” promotion-Video and Operations Producer
• ThermoKing–Message 2000 video-Producer
• Beautopia–Anasazi Training Videos-Producer and Director
• Mervyn’s–Mumford Audio Program-Producer

Minneapolis, MN

• Managed production process and managed staff of 12 in film, video, special events, multi-media and business theater, creating 100% customer approval rating
• Delivered master timelines and annual budgets on time and under cost
• Responsible for delivering all divisional payables, receivables, job tracking and cross-company accounting resulting in accurate bookkeeping.

Minneapolis

• Successfully initiated and managed entire company staff of 15
• Worked domestically and internationally on film, video, special events and business theater, increasing sales from start-up of $300,000 to $3,000,000
• Established and implemented all project traffic, job tracking and element storage systems creating company-wide system
• Multi-tasked as Executive Producer and Account Executive on initiation of many projects, reducing costs and increasing profitability

Business, Management, Marketing, And Related Support Services, 4.0

Professional Certification in Marketing AI

Ms, Communications Management With A Minor Emphasis In American Advertising Art

Bs, Graphic Design And Marketing

Education record