Defined brand vision, positioning, and strategy to bring best in class brand experiences to life for Nike’s largest reaching platform. Developed strategies against key consumer journeys, identified areas of optimization and led piloting of new capabilities. Owned digital marketing roadmap and best practices. Defined test/measurement plans and roll out of new marketing capabilities. Influenced geographies and partners to champion direct marketing vision and digital flagship strategy.Key… Show more Defined brand vision, positioning, and strategy to bring best in class brand experiences to life for Nike’s largest reaching platform. Developed strategies against key consumer journeys, identified areas of optimization and led piloting of new capabilities. Owned digital marketing roadmap and best practices. Defined test/measurement plans and roll out of new marketing capabilities. Influenced geographies and partners to champion direct marketing vision and digital flagship strategy.Key Projects:- Led creation of site-wide Nike.com page templates and design guidelines for global brand -Developed gifting brand digital strategy. Increasing traffic to top gifting product and content ecosystem by 45% and increasing campaign consumer touch points +40% PY through email, social, and .com content.-Created operating process and partnership model, establishing how global digital marketing and digital technology teams partner to identify, prioritize, and plan consumer-delighting site features and resulting roadmap.-Built strategic plans to support the introduction of new merchandising site features and best practices, raising product view rate by +20% across seasonal products such as graphic tees, shorts, bras, and outerwear. Show less

Served as digital leader for a leadership task force to transform and establish women’s brand. Led 5-person team of marketers to build the initial new business of $500M. Led marketing strategy and plans for key product launches delivering innovative digital experiences. Built team of 4 to execute product launch and led negotiation with agency partners to build interactive bra fitting tool and content hub.Defined future for women’s brand online, introducing new editorial model; 1st ever for… Show more Served as digital leader for a leadership task force to transform and establish women’s brand. Led 5-person team of marketers to build the initial new business of $500M. Led marketing strategy and plans for key product launches delivering innovative digital experiences. Built team of 4 to execute product launch and led negotiation with agency partners to build interactive bra fitting tool and content hub.Defined future for women’s brand online, introducing new editorial model; 1st ever for global marketing team.Key Projects:- Recipient of Nike Maxim award winner for launch of women’s brand. *Created and established internal processes to unify 3 global sport category teams, building 1 brand. *Drove global content creation and site operational processes for all site content and look book assets. *Presented and influenced across marketing and digital technology leaders and teams, securing new consumer delighting features. *Developed presentations, receiving $500M in funding to adopt strategic vision.- Increased share of voice by 30% for bras by improving natural search ranking from 11 to 6 which placed on coveted 1st page of search results.- Grew traffic to bra product and content ecosystem by 34%, increased conversion to product pages by 20%, and raised engagement with social channels through search and content optimization and improved merchandising and page filtering. Show less

Directed marketing of key gender business divisions for Nike.com; men, women, and kids. Planned and ownership of site content and editorial calendar globally.- Selected to be part of leadership group, building new working model to support large business re-organization and brought brand and business teams together to form company-wide digital initiative, OneNike. Recognized with Nike Maxim award for OneNike.