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Lisa Wayne is a Retired Director of Pricing. Colleagues describe her as "Lisa, was a tremendous asset for Pabst Brewing Company. Her extensive knowledge of the category and pricing strategies and tactics made her critical to the organization. She had a direct impact on the improvement of Pabst volume, net revenue and gross margin. Lisa was a hard worker who would do whatever was needed to implement important pricing tactics quickly. Her skills would be very valuable for any food or beverage company. Kevin Kotecki"
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Director Of PricingMike'S Hard Lemonade Oct 2011 - Apr 2021
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Director Of PricingPabst Brewing Company 2001 - Jul 2011Directly reported to Chief Strategic Officer. Managed two Senior Pricing Analysts and four Pricing Analysts. Addressed pricing needs of leadership, sales and marketing teams providing recommendations based on analysis. Held approval authority within defined scope. Elevated outside scope to Senior Management. - Created core competency development model for pricing team.-Gross profit percentage margin growth of approximately 12%.-Net Revenue per barrel growth of approximately 17% past three years.-Partnered with Senior Management to define Brand Strategies, providing recommendations regarding effectiveness based on market analytics.-Partnered with Sales to correctly position product portfolio and establish pricing programs that aligned with Brand Strategies and corporate margin requirements.-Led pricing in cross-function teams to successfully implement new initiatives or products.-Monitored competitive environment to ensure activity did not adversely impact company performance.-Employed both internal and external sources of data to identify specific market competitive platform information to better evaluate pricing change request.-Utilized analytics to ensuring all pricing activity complied with corporate strategies developing alternatives if necessary.-Advised senior management of financial impact on pricing changes implemented.-Spearheaded IT projects to align technology to support corporate pricing processes.-Ensured all key stakeholders held a clear understanding of corporate strategies.-Supervised the execution of pricing maintenance.-Developed, implemented and maintained all pricing department procedures. Drove change where needed for pricing optimization.-Provided exceptional customer service to wholesalers regarding any pricing issues.-Performed regular market visits to evaluate competitive conditions and resolve wholesaler pricing concerns impacting specific market performance. -
Senior AnalystPabst Brewing Company 1999 - 2001
Lisa Wayne Skills
Lisa Wayne Education Details
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Blackhawk TechAccounting
Frequently Asked Questions about Lisa Wayne
What is Lisa Wayne's role at the current company?
Lisa Wayne's current role is Retired Director of Pricing.
What is Lisa Wayne's email address?
Lisa Wayne's email address is lw****@****ade.com
What schools did Lisa Wayne attend?
Lisa Wayne attended Blackhawk Tech.
What skills is Lisa Wayne known for?
Lisa Wayne has skills like Pricing, Pricing Strategy, Forecasting, Management, Competitive Analysis, Strategy, Analysis, Business Strategy, Leadership, Pricing Analysis, Cross Functional Team Leadership, Sales.
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