Lisa Wendorff, Ms Email & Phone Number

Madison, Wi, Us

Greater Madison Area

Writer of blog articles, downloadable content and shareable news positioned to expand Gordon Flesch Company’s digital footprint, awareness, subscribers and sales leads. In addition, I edit proposals in response to RFPs and write blog articles for Gordon Flesch Company’s Managed IT Services division, Elevity. https://www.gflesch.com/blog https://www.elevityit.com/blog

Madison, Wisconsin, United States

Writer of targeted, persuasive, winning Sales Proposals and other documents designed to attract prospects and transform them into long-term clients. Specialist in research, business development and proposal writing targeted toward government contracts. * Won over $400,000 in government contracts from solo-written proposals within first year. * Collaborated as part of a proposal writing team to win over $2.1 million in government contracts.* Performed daily prospecting web searches and evaluated RFPs for size and fit.* Conducted meetings with internal stakeholders to gain targeted information used to craft persuasive answers to RFP questions.

Madison, Wisconsin Area

Lead content writer. Collaborated with SMEs (Sales Reps, Technical Services, Engineering, Management, Vendors, etc.) to concept and write effective marketing materials designed to reach HVAC distributors, contractors and end users. Projects included: ghostwritten blog articles, social media, email campaigns, video scriptwriting, news releases, marketing collateral, project management and internal employee communications.

Fitchburg, Wi

Lead content writer and champion of plain English. Wrote for targeted audiences of HR Managers, CEOs, CFOs, Consumers and Medical Providers. B2B, B2B2C & B2C• Managed blog schedule and wrote 35 blog articles. (https://the-alliance.org/blog-posts-lisa) • Wrote/designed a “How to Be a Better Health Care Consumer” presentation and workbook given to 2,000+ consumers. • Social media strategy, writing and analytics -- increased LinkedIn and Twitter followers by 40%.• Event promotion (e.g., newsletter articles, email campaigns, postcards, etc.)• Wrote marketing materials (e.g., case studies, whitepapers, educational flyers, etc.)• Wrote and distributed news releases. • Wrote video scripts. • Copywriting for webpages.• Followed AP Style guidelines.

Madison, Wisconsin Area

Marketing communications coverage for Webcrafters. (When I worked there, Webcrafters was one of the 10 largest book manufacturing/printing companies in the U.S.A.) Wrote and designed sales literature, employee newsletter, news releases, case studies, whitepapers, and print advertisements. Project managed larger communications projects requiring outside vendors and/or freelancers. Negotiated contracts.Managed the creative, technical, and logistics of a trade show booth sent to national shows. Conducted press checks for internal projects. Conducted prospect research, market research, wrote surveys, and facilitated focus groups. Created and increased influence of corporate website and B2B social media pages (i.e. Facebook, LinkedIn, and Twitter) through content management.

Madison, Wisconsin Area

Local charity fundraising, public speaking, strategic planning, training campaign teams, event management, motivation, account management and prospecting. Managed a portfolio of 23 accounts in the high-tech market sector. B2B, B2B2C and B2C

Master Of Science - Ms, Communication (Emphasis In Corporate Communication), 3.94/4.0

Research interests in organizational culture, social media and employee engagement.

Bachelor Of Science - Bs, Double Major: Biology And Geography