Lisa Tran Email & Phone Number

Austin, Texas, US

• Lead execution for clients’ customer marketing and loyalty strategies by coordinating with cross-functional teams and developing personalized acquisition and retention solutions with Oracle’s products for clients’ 38M.
• Launched a client’s first cross-channel marketing strategies to 2.7M+ highly engaged customers by using purchase behavior data to deliver personalized journeys, developing the operational foundation for future.
• Grew a major retailer’s email reach by 3M+ customers by working with cross-functional Analytics and Tech partners to identify reactivation opportunities via behavior data and managing the project from kick-off to.
• Presented growth strategies, testing recommendations, and best practices for leveraging Oracle’s CrowdTwist product for the launch of a media client’s loyalty program, acquiring 45K members with a 89% engagement rate.
• Lead a team of 13 members to manage executing 3K+ unique marketing campaigns and 950+ tests each year for a retail client, ensuring on-time delivery for final client approvals before deployment while identifying.
• Operationalized managing a retail client’s 70+ marketing campaigns each week by creating management dashboard views, decreasing time spent on meetings by 10% while supporting 15% more unique campaigns year-over-year.

• Volcano Kimchi is a San Francisco-based food CPG business producing kimchi and Korean sauces using locally sourced and organic ingredients.
• Manage outreach and relationships with restaurants, food CPG businesses, and groceries in the San Francisco Bay Area, pitching and securing new opportunities.
• Planned and executed events hosted by Volcano Kimchi or in partnership with other brands, restaurants, and organizations, such as restaurant pop-ups and private events.
• Created sales trend reports for all farmers market locations, drawing insights from data about top selling products, average order value, and repeated purchasers to identify business opportunities.
• Led Volcano Kimchi operations at the Foodwise Ferry Plaza Farmers Market.
• Managed social media presence by creating content that aligns with Volcano Kimchi’s lighthearted voice and engaging with the brand’s online community, increasing Instagram engagement by 32% and reach by 100% within 3.

Los Angeles, US

New York, NY, US

• Drove sales and brand loyalty by leading the CRM team’s execution of marketing strategies through leveraging customer data to deliver targeted and personalized communications across email, mobile, direct mail, and.
• Led the execution of multi-channel campaign targeting strategies to influence sales during high-revenue holiday season by using campaign KPIs to plan and be reactive to shifting customer behavior and competitors’.
• Partnered effectively with agencies of each marketing channel by managing the daily execution of 10+ strategies at a time, negotiating and implementing service-level agreements, and collaborating to improve accuracy.
• Managed and mentored a team of marketing campaign analysts, ensuring their continued growth and development.

New York, NY, US

• Led the CRM team in the production of customer retention targeting strategies for Email, Push, In-App, and website-targeted campaigns.
• Segmented customers to test various experiments, including tests focused on omni-channel preference, personalized email creative models, customer contact frequency, and subject lines.
• Collaborated with cross-functional partners across strategy and technology to produce a series of loyalty status downgrade warning communications encouraging high-value loyalty customers to spend and retain their elite.
• Implemented a data-driven automated triggered birthday campaign for Bronze customers of Macy’s newest loyalty level, owning the end-to-end targeting execution from ideation through planning coordination to launch.
• Strengthened the alignment with the Loyalty Marketing teams by creating a streamlined targeting execution process for cross-channel campaigns to top Macy's loyalty customers.

New York, NY, US

• Drove strategies for customer retention across email and mobile channels, including collaborating with cross-functional stakeholders, identifying target audience segments by leveraging customer data, and analyzing.
• Evaluated new marketing automation technology and supported Macy’s adoption of the tool for direct mail and all digital channels, establishing and reporting on best practices to maximize efficiency while ensuring.
• Analyzed spend and visit potential customers to understand their email engagement when delivered multiple emails in one day, influencing the strategy for what type of creative should be shown to these customers and when.

Irvine, CA, US

• Led the execution of promotional email campaigns by working closely with Creative, Web, and Sales teams.
• Developed GoldStar for rental cars’ positioning and messaging for marketing materials to reach annual growth goals.
• Created an infographic for GoldStar Lender to increase thought leadership and position Spireon as a compliance leader.
• Generated case studies highlighting the success stories of current customers with Spireon’s FleetLocate products.
• Executed the marketing product launch plan for GoldStar Lender with cross-functional teams to build awareness.

Round Rock, Texas, US

• Designed an agency evaluation survey to improve the effectiveness and efficiency of Dell’s relationship with its agency.
• Presented the survey, its results, and my recommended next steps to the executives of the marketing department.
• Managed the details of every media campaign by consolidating all media plans and budgets into a detailed workbook.
• Developed a method to analyze the spending for each vendor and each business unit using Excel pivot tables.

Nashville, TN, US

• Optimized SEO by filtering, analyzing, and adding negative keywords into Google and Bing.
• Created and strategically scheduled social media posts about campaigns and news using Hootsuite.
• Generated content for HireRight’s online product pages, increasing reach to potential leads and current customers.
• Conducted a Facebook research for optimal posting time by collecting data and analyzing results.
• Inputted content, reformatted layout, and tested functions for the development of HireRight’s new website.
• Created 301s using ExpressionEngine to redirect 404s with Google Webmaster Tools.

Irvine, CA, US

• Created a strategy to market events on social media by making a calendar of when and how to post about programs.
• Managed and planned programs to help international students integrate well into the American university culture.
• Researched, developed the curriculum, and taught three workshops to students about American culture and lifestyle.
• Served as liaison of the International Center and network with campus organizations, departments, and administrators.
• Developed the center’s brand to revolve around people by posting about the center’s staff and students on social media.
• Increased Instagram followers from 0 to 250 within 1 month by following those who followed other UCI accounts.