Lisa Yamamura Email & Phone Number

San Francisco, California

Clients: Android, Area 120, Chronicle, Google, Waymo, YouTube* Lead teams in scoping, planning, implementation, integration and budget management* Oversee business development efforts

San Francisco, California

Clients: Foster Farms, Quaker, Wells FargoGroup Director on Bank of America, Intel, McKesson, Toyota, Visa, WalmartAccount Director on Mitsubishi* Oversaw teams in scoping, planning, implementation, integration, reporting and budget management of digital programs as well as business development* Account Lead responsible for the Wells Fargo Digital Advertising AOR team on digital campaign strategy, development and production for 8 lines of business* Pitched, won and oversaw 5 Wells Fargo digital experience projects focused on improving the customer experience for multiple lines of business* Managed Foster Farms team on digital strategy and creative development for yearly campaign (site updates, banners, social, community management)* Oversaw Quaker Digital AOR team on yearly campaign strategy, creative development and production for brand and product initiatives (site, mobile, campaign experiences) * Pitched, won and oversaw the redesign of Buyatoyota.com, evolving Toyota's online shopping experience and digital infrastructure* Account lead charged with identifying opportunities and gaps to evolve and grow Intel Shopper Marketing, the shopper journey and manage the team that seamlessly produced multiple global shopper marketing kits* Led team on development of Intel's Future Vision that would be an inspiration for the company and a roadmap for the future of Intel* Led team on development of Walmart's Future Vision defining the optimal shopping experience across Walmart's ecosystem* Integration lead working with Visa's Innovation and Global Strategy Group to launch the Visa digital wallet and associated merchant/offer programs* Led team on the design of Walmart's first iPad application and guidance on prioritizing endless aisle initiatives for the Walmart mobile team* Managed 100+ person team on the award-winning relaunch of the Bank of America Home Loans brand online that centered on a differentiated and customer-centric online experience

San Francisco, California

Account Director on Mercedes-Benz account* Oversaw the San Francisco Regional office on the Mercedes-Benz account* Led yearly/quarterly strategies for markets/dealers* Negotiated promotions and media partnerships* Oversaw strategy, creative and production of creative work for Bay Area Dealer Group and Houston Dealer Group

Amstelveen, Netherlands

Account Director on M&M's-Mars Europe account and Edet and Iberia Airlines Netherlands accounts* Integration lead for strategy, creative and production for all M&M's marketing materials for Europe (18+ markets)* Developed 5-year strategic roadmap and plan for building awareness, consideration and use of M&M's in a second tier market* Provided strategic guidance and support for M&M's emerging markets in South America and Asia* Account lead for Edet and Iberia Airlines accounts in the Netherlands, defining local strategy and creative aligning with overarching European strategy

Amsterdam, Netherlands

Account Director on Nissan Europe account* Oversaw team on strategy, creative and production for Nissan brochures (12 models in 29 countries) * Part of pitch team that won the AtL business and re-launched the Nissan brand in Europe (5 countries)* Integration lead across Europe for Nissan Europe strategy, creative and production for two model launches

El Segundo, California

Account Executive on Lexus account* Oversaw the strategy, creative, production and budget management for Lexus GS and LS models as well as the Certified Pre-Owned Direct Mail program* Supervised television, radio, print, collateral and direct mail production for GS,ES and Certified Pre-Owned teams* Managed production, telemarketing and fulfillment for the Lexus Certified Pre-Owned Infomercial* Oversaw production of Lexus new car and Certified Pre-Owned sales eventmaterials

Los Angeles, California

Account Executive on Acura account* Oversaw national, regional and local promotions* Managed advertising and promotional activity and materials for the Southwest region* Implemented a dealer dub program and an outdoor production program

Koshigaya, Japan

English Teacher* Taught English to all student levels * Assisted with development of local advertising, promotions and events