Lisa Martinez

Lisa Martinez Email and Phone Number

Fractional CMO | Social Media Strategist; Marketing & Ads Specialist | Coaching; Education; Non-Profit @
Lisa Martinez's Location
College Station, Texas, United States, United States
Lisa Martinez's Contact Details
About Lisa Martinez

ONE LIFE TO LIVE & SEVERAL CHAPTERS TO GIVEGiven recent global challenges, I've seized the opportunity to reprioritize my goals, reset healthy boundaries, and use my talents to better the world. My mission is to leverage my marketing, teaching, and fundraising skills to create a more equitable and just society.THE BEST OF ME PT. 1Marketing is my superpower. I specialize in creating ecosystems that drive prospects through every stage of the client journey—from awareness to retention. Collaborating with diverse teams, I refine marketing strategies and pipelines, ensuring seamless client experiences.Big-Picture Skills: > Client journey lifecycle> Marketing ecosystem framework> Strategic content and drip campaigns> Enhancing donor engagement through targeted fundraising campaignsTHE BEST OF ME PT. 2From a young age, inspired by my mother's teaching career, I've been passionate about education and mentorship. This passion extends beyond traditional teaching to empowering professionals and organizations in their growth. As a volunteer fundraiser, I've successfully led significant fundraising campaigns, utilizing my marketing skills to break the mold of outdated or overused tactics, broadening impact, and fostering community support.Additional Strengths:> Positioning industry leaders and nonprofits to thrive> Aligning mission-driven messaging with strategic goals> Elevating fundraising efforts through innovative marketing techniquesTHE BEST OF ME PT. 3Advocacy is integral to my professional identity. I channel my marketing expertise into promoting equitable and inclusive practices across every industry I touch. This dedication is driven by personal encounters that highlight the critical need for fairness and representation.Real-World Advocacy:> Ethical Marketing> Supporting LGBTQIA+ Safety and Inclusion> Championing Digital AccessibilityCURRENTLYWith over 14 years as a marketing and development professional, I have made significant strides in education, career services, ed-tech, and nonprofit sectors. I aim to simplify the complex and magnify the impact of organizations dedicated to social betterment. My professional actions are geared towards dismantling barriers and creating opportunities for meaningful social change, leveraging marketing tools to enhance visibility and impact for justice-oriented causes.

Lisa Martinez's Current Company Details
MTZ Media

Mtz Media

Fractional CMO | Social Media Strategist; Marketing & Ads Specialist | Coaching; Education; Non-Profit
Lisa Martinez Work Experience Details
  • Mtz Media
    Fractional Cmo
    Mtz Media Oct 2021 - Present
    United States
  • Krista Mashore Coaching
    Digital Marketing & Social Media Specialist
    Krista Mashore Coaching May 2022 - Mar 2023
    Remote
  • Texas A&M University-Corpus Christi
    Adjunct Professor
    Texas A&M University-Corpus Christi Sep 2019 - Aug 2022
    Bryan/College Station, Texas Area
    I taught MGMT 3315, Communicating in Business, to upper-division A&M-Corpus Christi students at the RELLIS Campus. By the end of this course, the students will be able to demonstrate the ability to write professionally, prepare and deliver professional presentations, and leave with a professional portfolio consisting of a resume, cover letter, and LinkedIn profile.
  • [Stem Talent Service Startup]
    Fractional Head Of Marketing
    [Stem Talent Service Startup] Oct 2021 - Feb 2022
    United States
  • Buckets & Berries
    Content Specialist And Consultant
    Buckets & Berries Sep 2021 - Feb 2022
    College Station-Bryan Area
  • Texas A&M University System
    Marketing Director
    Texas A&M University System Sep 2019 - Sep 2021
    Bryan/College Station, Texas Area
    This position promotion is relatively new, but my role and responsibilities were not. Instead, I had a more defined role in creating plans to tackle and break down some large initiatives at the RELLIS Campus. I provided content and creative direction for social media, website, recruitment campaigns, advertisements, and videos.The goals and initiatives at the RELLIS Campus included:- Create the momentum to complete proof of product with interactive maps, video profiles, 360 tours, showcasing students, and completion stories. - Improve RELLIS' share of voice in the research, commercialization, cybersecurity, and autonomous vehicle testing industries - Increase awareness of the multiplied opportunities the Academic Alliance offersIn addition to the RELLIS Campus's work, I had some fun with various digital campaigns that considered tactics like strategic messaging, content planning, geo-fencing, and competitor engagement to elevate the voice and awareness of the achievements and highlights of The Texas A&M University System. Siteimprove was also a focus of mine. In the first two years, A&M System members embraced the systemwide tool to create benchmarks to aspire to. The common goal we all had with using Siteimprove was to improve the web experience.
  • Texas A&M University System
    Marketing And Communications Manager
    Texas A&M University System Jun 2017 - Sep 2019
    Bryan/College Station, Texas Area
    The RELLIS Campus was the brainchild of our Chancellor's, and I had the opportunity to launch and manage the new brand. The RELLIS Campus concept is exceptionally complex itself. Still, four significant components can be broken down: innovative research to commercialization, research partnerships between private and public companies with A&M System state agencies, workforce training and development, and higher education options to many in the Brazos Valley. During this time, I helped negotiate and coordinate agency efforts to launch the awareness and ad campaigns for the RELLIS Campus and its subsidiary, the RELLIS Academic Alliance. The RELLIS Campus was growing as the majority of my responsibilities in the A&M System. Virtually a startup, there are so many milestones to fulfill in the first few years. I am really fortunate to help lead the way.
  • Texas A&M University System
    Social Media Communication Manager
    Texas A&M University System Sep 2016 - Jun 2017
    Bryan/College Station, Texas Area
    Social media and digital strategy rely on concise and creative messaging. I had the opportunity to provide the messaging for the Texas A&M System and provide internal communications to our system members and stakeholders so they, too, can feel confident to deliver powerful social media messaging.Joining The Texas A&M University System as the Social Media Manager meant I could move up in the system while concentrating solely on social media. This did not mean I sat back and relaxed. I was lucky to jump into this role to refine how we were already using social media, experiment with tactics we were not using, and find a few ways to share the great successes all members of the A&M System were achieving daily.
  • Winter Pediatric Therapy
    Marketing Consultant
    Winter Pediatric Therapy 2015 - 2020
    Houston, Texas, United States
    I’ve assisted Winter Pediatrics with employee and talent strategies for their marketing and social media searches. Occasionally, I served the organization by supplying social media graphics and providing video editing services.
  • Texas A&M University-Commerce
    Executive Director Of Marketing Communications
    Texas A&M University-Commerce Jul 2013 - Sep 2016
    Commerce, Tx
    As the Executive Director, I had the opportunity to coordinate efforts to identify, develop and execute the university's brand, communications, and marketing strategies for student recruiting, retention, and university advancement. Additionally, I helped define and communicate the A&M-Commerce brand in a clear, concise, and compelling way.Within this role, I had the privilege of supervising and managing personnel for public relations, creative, photography/videography, website development, social media, and online advertisement (full-time & part-time). The NPR radio station 88.9 KETR was within my supervision, but I leaned on qualified radio professionals to deliver timely news and quality programming to the community and surrounding areas. Both of these teams are very creative, passionate, and great at what they do!I led our group through the communication requirements during crisis and severe weather situations. Additionally, I participated in moderating social media content that directly and indirectly addresses the university. I enjoy developing and conducting focus groups and surveys for various initiatives. In the spring of 2014, I was heavily involved with the Quality Enhancement Plan (QEP) and successfully carried out marketing and event programming that helped retain the initiative's purpose. I've enjoyed building external vendor relationships that helped enhance our marketing placement within the Dallas/Fort Worth Metroplex. These joint efforts have strengthened our name and recognition among our peers and competitors within the region.
  • Texas A&M University-Commerce
    Interim Executive Director Of Marketing Communications
    Texas A&M University-Commerce Sep 2012 - Jun 2013
    Commerce, Texas
    Within this role, I managed a creative department and oversaw the operations of a radio station, 88.9 KETR. Two milestones within this term included creating the university's first news blog and an aggregated social media portal. The news blog enhanced the usability and optimizations of accessing our university's news. The social media portal, called the Social Den, allowed potential students and parents, current students, and alumni to find all of the ways to connect to their group. Also within this role, I was a part of the task force to assess the impact of a new off-site location in Rockwall, Tx, as well as, a part of the ribbon cutting committee to celebrate the momentous occasion.
  • Texas A&M University-Commerce
    Associate Director Of Marketing & New Media
    Texas A&M University-Commerce Sep 2011 - Sep 2012
    Rayburn Student Center | Commerce, Tx
    In addition to the responsibilities in the former role, we expanded the auxiliary business to include mass volume printing, quick copy, binding, and finishing services. This addition came from a merge of an existing service on campus. I also had the privilege of overseeing full-time staff and expand our student employee support. While in this role I had the opportunity to educate internal groups about brand usage, tools to market and promote their programs, and effective planning.
  • Texas A&M University-Commerce
    Assistant Director Of Marketing And New Media
    Texas A&M University-Commerce Aug 2008 - Aug 2011
    Rayburn Student Center | Commerce, Tx
    The primary function of my role was to support the marketing efforts for the Rayburn Student Center. Within this role, I was able to be a part of a great team who opened up the new Rayburn Student Center.Also within this role, I managed the auxiliary business that provided oversized printing, sublimation, marketing and promotion tools, and creative services for the university. I assisted with many student-oriented events in promotions, event marketing, event logistics, social media, and assessment.
  • Comfort Care Dental
    Freelance Designer And Marketing Consultant
    Comfort Care Dental 2006 - 2016
    Royse City, Texas, United States
    I served as the lead graphic designer for the local dentist's office. Additionally, I helped create their Yelp and GoogleMyBusiness accounts to manage and respond to reviews.
  • Texas State University
    Intern For University Marketing
    Texas State University Jan 2008 - May 2008
    San Marcos, Texas
    This internship was eye opening. For the first time I got a great glimpse at how important the brand was for the whole company, and not just for the internal departments. We are all supposed to represent our brand consistently and proudly. When we are working internal it is easy to lose sight of the end goal. Wanting to make your own identity within a company is sometimes counterproductive. The right balance of efforts and purpose makes internal branding effective.
  • Texas State University
    Graduate Assistant-Marketing
    Texas State University Jul 2006 - May 2008
    I helped establish brand consistency for the Department of Campus Recreation. I enjoyed promoting and planning the groundbreaking for the recreation center expansion.

Lisa Martinez Skills

Higher Education Marketing Marketing Communications Event Planning Social Media New Media Community Outreach Press Releases Student Affairs Student Development Public Speaking Leadership Marketing Strategy Fundraising Social Networking Editing Nonprofits Newsletters Volunteer Management Staff Development Customer Service Social Media Marketing Research Post Assessment Analytics Advertising Public Relations Management Event Management Powerpoint

Lisa Martinez Education Details

Frequently Asked Questions about Lisa Martinez

What company does Lisa Martinez work for?

Lisa Martinez works for Mtz Media

What is Lisa Martinez's role at the current company?

Lisa Martinez's current role is Fractional CMO | Social Media Strategist; Marketing & Ads Specialist | Coaching; Education; Non-Profit.

What is Lisa Martinez's email address?

Lisa Martinez's email address is lm****@****mus.edu

What is Lisa Martinez's direct phone number?

Lisa Martinez's direct phone number is +195677*****

What schools did Lisa Martinez attend?

Lisa Martinez attended Texas State University-San Marcos, Texas A&m University-Commerce, Cornell University.

What are some of Lisa Martinez's interests?

Lisa Martinez has interest in Social Services, Children, Cooking, Crafting, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Road Trips, Science And Technology.

What skills is Lisa Martinez known for?

Lisa Martinez has skills like Higher Education, Marketing, Marketing Communications, Event Planning, Social Media, New Media, Community Outreach, Press Releases, Student Affairs, Student Development, Public Speaking, Leadership.

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