Lisha Du Email & Phone Number

Toronto, Canada Area

Toronto, Ontario, Canada

• Successfully deployed marketing emails to Loblaws Online Grocery, PC Financial (PCF), PC Optimum (PCO) and Joe Fresh (JF) customers according to the content calendar• Collaborated with the creative team including designers and copywriters to produce email designs and creative assets• Measured email performance by monitoring KPIs and generated analysis reports detailing trends and suggestions to the Email Marketing, Online Grocery, PCF, PCO and JF teams• Executed A/B tests with varying marketing techniques to increase email performance, acquire new customers and maintain customer loyalty

Toronto, Canada Area

• Consistently built and maintained relationships with patients, doctors and referring clinics• Provided support for the manager and physicians by completing any and all administrative tasks• Performed patient data entry with careful attention to detail to ensure accuracy and confidentiality• Adapted rapidly to the challenging situations that arise in an ever-changing hospital environment

Toronto, Canada Area

Toronto, Canada Area

• Served as the first point of contact (in-person, phone and email) for patients, referring hospitals and pharmacies • Created a welcoming atmosphere and maintained an attentive attitude to ensure high patient satisfaction• Managed and organized clinic schedules for 3 physicians • Assisted the physicians with research study materials by administering questionnaires to patients and overseeing the completion of all necessary documents

Toronto, Canada Area

• Participated in the collaborative production, writing, directing, and filming of several viral creative and comedy videos targeted at Chinese-Canadian and Chinese-American demographics• Developed a loyal and rapidly growing online following and positive brand reputation by consistently creating viral videos and social media content with high user engagement• LIT currently has over 200,000 subscribers and 16 million video views on YouTube, 40 million video views on platforms in China (e.g. Sina Weibo, BiliBili, Youku, etc.), and 45,000 fans on Facebook

Toronto, Canada Area

• Provided a high level of customer service to sophisticated Yorkville dental clientele while managing daily schedules for the dentist and the hygienists

Post-Graduate Certificate, Strategic Relationship Marketing

Currently developing a practical understanding of various marketing strategies and their role in building customer relationships.

Honours Bachelor Of Science, Human Biology (Health & Disease, Immunology), Psychology

Activities and Societies: Canadian Asian Student Society (CASS) from May 2014 - May 2016