Lissa Eckert Email & Phone Number

Gainesville, Va, Us

Fairfax, Virginia, United States

Owner of top of funnel entry points with the goal to maintain experiences that speak to customer needs while balancing cross-functional initiatives, create and drive roadmap to ensure success and company goals are met, manage and plan team workload as to support initiatives across the company, partner with marketing partners (SEO, Paid Search, Email, and Paid Social) managers to develop new experiences and tests, identify conversion opportunities to pursue through testing and site improvements

Fairfax, Va

Responsible for planning, managing, uploading, and publishing content to CMS, working cross-functionally with Marketing, Sales, and Merchandising teams to support their goals, owned homepage content update calendar to ensure alignment across teams, collect and condense feedback to Marketing and Creative partners, provide QA for top of funnel site changes, manage and oversee requests from stakeholders through JIRA, oversaw implementation of Yext to support our brick-and-mortar initiative, implementation included subdomain, landing pages, and Google Business profiles

Fairfax, Va

Conducted keyword research for on-site optimization for landing pages and blog content, wrote and created new landing pages and blog posts within CMS and Wordpress, identified and developed new landing page experiences based on keyword research, worked closely with SEO manager to support SEO strategy plan, owned the content marketing strategy for blog posts, oversaw team of 3 freelancers, and created and maintained a content calendar to align with overall marketing team strategy, reporting on landing page and blog sales for organic search

Fairfax, Va

Supported HR & Total Rewards directors, oversaw implementation of new Travel Management System and wrote company-wide guidelines, event planning for company events with 400+ attendees

Fairfax, Va

Supported admin and recruiting team, booked travel for company, meeting scheduling

In charge of public relations, was responsible for blogging and maintaining a positive presence on all social media sites (i.e., Twitter, Facebook, Instagram), performed basic clerical tasks such as answering phones, filing paperwork, packaging online orders, directing clients.