Scott Goodman Email & Phone Number

Fairfax, VA

• Develop strategic plan for team through goal-setting and yearly OKRs (Objectives & Key Results)
• Create and maintain a project road map to drive site conversion and customer satisfaction
• Manage workflow and development of the team, who focus on design and buying experience improvements, design activation with our omni-channel partners, and the creation and curation of design assets through Custom Ink’s.
• Communicate with, research, and manage contracts of new vendor opportunities
• Run metrics and analyze data to guide curation efforts
• Give feedback to team members on design asset creation and projects

Fairfax, Virginia, United States

• Monitored and optimized workflow, accuracy, efficiency, and morale of 10 direct reports to meet Order Analysis team goals
• Increased engagement of team through creation of monthly group and one-on-one meetings, and accuracy initiatives such as visual review reports and segmentation quizzes
• Collaborated with Merchandising, Marketing, and Reporting teams to ensure segmentation goals were being met
• Developed a Wiki to house materials such as training guidelines, segment specific processes, segmenting tips, and role expectations
• Maintained order queue by tracking performance and projections, creating a Weekly Hours Tracker for team members, and setting up cross-department reinforcements and on-call analysts
• Determined technology improvements and streamlining of the Order Analysis Tool

Fairfax, VA

• Communicated regularly with the Production Art Manager and other members of the leadership team to ensure consistency across the department in performance number goals, process guidelines, and strategic ideas
• Monitored and optimized workflow, accuracy, efficiency, and morale of 11 direct reports to meet department goals
• Managed multiple projects such as busy season initiatives, presentations, workshops, and updating our internal Wiki informational articles
• Analyzed data and reports related to team member performance, order flow, and process improvements
• Engaged and developed team members by leading productive group and one-on-one meetings
• Appointed and guided coaches within the team to mentor and train new hires

Mclean, VA

• Processed, edited, and reviewed customer orders including t-shirts, athletic jerseys, hats, mugs, and other items using Adobe Illustrator
• Trained approximately 30 employees in production art and mentored five new-hires through a 10-week development program
• Led classes on computer set-up, best practices, and new department platform

Washington, DC And Baltimore, MD

• Owner of BawlmerGear.com - Baltimore themed apparel and products
• Designed apparel graphics, ensuring quality for printability and aesthetics, using Adobe Illustrator, and website and promotional images using Adobe Photoshop
• Maintained and operated ecommerce website through Shopify platform to catalog products, orders, customers, create discounts, and track visitors/site referrals
• Oversaw growth strategies, operational processes, marketing campaigns, social networking, and quality of service delivery
• Communicated with printers to screenprint shirts and Baltimore area stores to sell products
• Accounted for development of all business financial goals and budget management

Washington D.C. Metro Area

• Created printed materials such as studies, programs, brochures, booklets, and slide presentations using Adobe InDesign
• Collaborated closely with internal clients on the design of graphics and layouts

Washington D.C. Metro Area

• Designed direct mail pieces for political candidates using QuarkXPress
• Provided creative advice for existing pieces and generic templates, helping to come up with innovative solutions for troublesome designs in art library

Washington D.C. Metro Area

• Directed brand identity by creating internal webpages, email and fax blasts, magazine ads, website headers, and brochures
• Designed and reworked websites for political candidates and parties
• Worked directly with print vendors and managed the print inventory

College Park, MD

• Designed marketing plan covers, team specific graphics, and print materials to help promote upcoming events
• Gave creative advice and ideas for new sports marketing website

Baltimore, MD

• Redesigned UA101 Training Manual and new-hire Onboarding Manual as major projects
• Designed employee newsletter, catalog circulars, billboards, stadium signage, POP signage, and advertisements
• Interacted with the Brand Marketing Department to complete jobs
• Communicated with printing companies to get jobs out in time