Scott Goodman Email & Phone Number

Fairfax, Va

• Develop strategic plan for team through goal-setting and yearly OKRs (Objectives & Key Results)• Create and maintain a project road map to drive site conversion and customer satisfaction• Manage workflow and development of the team, who focus on design and buying experience improvements, design activation with our omni-channel partners, and the creation and curation of design assets through Custom Ink’s website, stores, and internal training• Communicate with, research, and manage contracts of new vendor opportunities• Run metrics and analyze data to guide curation efforts• Give feedback to team members on design asset creation and projects• Partner and collaborate cross-functionally with Merchandising Development and Activation, Marketing, Art & Design, and Engineering teams• Evolve internal systems and processes to increase team efficiency and satisfaction

Fairfax, Virginia, United States

• Monitored and optimized workflow, accuracy, efficiency, and morale of 10 direct reports to meet Order Analysis team goals• Increased engagement of team through creation of monthly group and one-on-one meetings, and accuracy initiatives such as visual review reports and segmentation quizzes• Collaborated with Merchandising, Marketing, and Reporting teams to ensure segmentation goals were being met• Developed a Wiki to house materials such as training guidelines, segment specific processes, segmenting tips, and role expectations• Maintained order queue by tracking performance and projections, creating a Weekly Hours Tracker for team members, and setting up cross-department reinforcements and on-call analysts• Determined technology improvements and streamlining of the Order Analysis Tool• Researched optimization opportunities through data analysis and determining stakeholder needs

Fairfax, Va

• Communicated regularly with the Production Art Manager and other members of the leadership team to ensure consistency across the department in performance number goals, process guidelines, and strategic ideas• Monitored and optimized workflow, accuracy, efficiency, and morale of 11 direct reports to meet department goals• Managed multiple projects such as busy season initiatives, presentations, workshops, and updating our internal Wiki informational articles• Analyzed data and reports related to team member performance, order flow, and process improvements• Engaged and developed team members by leading productive group and one-on-one meetings• Appointed and guided coaches within the team to mentor and train new hires

Mclean, Va

• Processed, edited, and reviewed customer orders including t-shirts, athletic jerseys, hats, mugs, and other items using Adobe Illustrator • Trained approximately 30 employees in production art and mentored five new-hires through a 10-week development program• Led classes on computer set-up, best practices, and new department platform

Washington, Dc And Baltimore, Md

Owner of BawlmerGear.com - Baltimore themed apparel and products• Designed apparel graphics, ensuring quality for printability and aesthetics, using Adobe Illustrator, and website and promotional images using Adobe Photoshop• Maintained and operated ecommerce website through Shopify platform to catalog products, orders, customers, create discounts, and track visitors/site referrals• Oversaw growth strategies, operational processes, marketing campaigns, social networking, and quality of service delivery• Communicated with printers to screenprint shirts and Baltimore area stores to sell products• Accounted for development of all business financial goals and budget management

Washington D.C. Metro Area

• Created printed materials such as studies, programs, brochures, booklets, and slide presentations using Adobe InDesign• Collaborated closely with internal clients on the design of graphics and layouts

Washington D.C. Metro Area

• Designed direct mail pieces for political candidates using QuarkXPress• Provided creative advice for existing pieces and generic templates, helping to come up with innovative solutions for troublesome designs in art library

Washington D.C. Metro Area

• Directed brand identity by creating internal webpages, email and fax blasts, magazine ads, website headers, and brochures• Designed and reworked websites for political candidates and parties• Worked directly with print vendors and managed the print inventory

College Park, Md

• Designed marketing plan covers, team specific graphics, and print materials to help promote upcoming events• Gave creative advice and ideas for new sports marketing website

Baltimore, Md

• Redesigned UA101 Training Manual and new-hire Onboarding Manual as major projects• Designed employee newsletter, catalog circulars, billboards, stadium signage, POP signage, and advertisements• Interacted with the Brand Marketing Department to complete jobs• Communicated with printing companies to get jobs out in time