Lissa Moon Lacroix Email & Phone Number

Berkeley, California, United States

Oakland, California, United States

Portland, Oregon Area

Portland, Oregon Area

Leader of planning and production for quarterly apparel trade show events. Responsible for all day-to-day business management for the Northwest region. Provide overall creative direction and content creation for social media, digital marketing, and brand identity. Successfully grew business by 50% within one year, bringing in more brands and streamlining processes by implementing a new e-commerce website, online forms, and an e-mail communications plan.www.gthrshow.com

Produced and managed marketing events for major music labels and professional sports organizations. Lead the strategy and implementation of effective marketing and social media campaigns. Monitored analytics and progression of all plans while managing integration across platforms and channels. Was responsible for brand activation concepts, as well as directing social media marketers and community managers.

San Francisco Bay Area

Event director for the agency producing corporate events, art shows, and pop-up shops. Conducted research for brand activation efforts and company growth. Managed production at industry trade shows with a proven record of meeting sales goals and opening new accounts including Urban Outfitters, Macy’s, and Zappos. Extensive experience at Magic, ENK, Pool, Project, ASR, Trafik, United, and Agenda trade shows. Designed, produced and provided stylistic direction for award winning music videos… Show more Event director for the agency producing corporate events, art shows, and pop-up shops. Conducted research for brand activation efforts and company growth. Managed production at industry trade shows with a proven record of meeting sales goals and opening new accounts including Urban Outfitters, Macy’s, and Zappos. Extensive experience at Magic, ENK, Pool, Project, ASR, Trafik, United, and Agenda trade shows. Designed, produced and provided stylistic direction for award winning music videos, commercials and photo shoots for advertising campaigns including Free Gold Watch, Rockers NYC, Ron English, and BKC. Directed public relations efforts and outreach to fashion blogs and sites. Show less

Designed women’s apparel and menswear including wovens, knits, and outerwear for in-house labels: English Laundry, Fender, Jimi Hendrix Experience, Lennon/McCartney, John Lennon, DaVinci by Charlie Sheen, ELII, Hot Rod, and The Scott Weiland Collection. Played a key role in all aspects of the design process from market trend research, style direction, and development to creating original design sketches and tech packs using Adobe Illustrator, Photoshop, and InDesign. Responsible for completion… Show more Designed women’s apparel and menswear including wovens, knits, and outerwear for in-house labels: English Laundry, Fender, Jimi Hendrix Experience, Lennon/McCartney, John Lennon, DaVinci by Charlie Sheen, ELII, Hot Rod, and The Scott Weiland Collection. Played a key role in all aspects of the design process from market trend research, style direction, and development to creating original design sketches and tech packs using Adobe Illustrator, Photoshop, and InDesign. Responsible for completion of all style samples with travel experience in production and manufacturing in Europe, Mexico, and Hong Kong. Show less

Coordinated teams and produced marketing events including Macy’s Private Sale which were successful in keeping BCBGeneration relevant to a specific demographic. Was responsible for blogging and online social networking outreach to promote events. Solicited media coverage with magazines, blogs and web sites to establish brand awareness in San Francisco.

Managed national sales and special promotions including runway shows, seasonal events at retail locations, and apparel trade shows. Responsible for celebrity and press outreach as a liaison to public relations firms. Managed associates on the retail sales floor with register, visual merchandising, scheduling, and bookkeeping. Implemented and supervised training for new employees.

Organized and managed the grand openings of two retail sales locations including a flagship store in Los Angeles. Managed and maintained visual merchandising and general upkeep within both store and showroom. Traveled to industry trade shows as a part of the sales staff. Provided showroom celebrity styling. Produced and managed in-store events and runway shows.