Lital Abrahams, Wset Ii Email & Phone Number

Responsible for business growth and development in accounts such as Trader Joe’s, Costco West Coast, Stater Brothers, The Save Mart Company, Raley’s and more.

West Coast

Managing National Chain Retail accounts as well as key General Market Regional Chains across the West Coast. *Awarded “Employee of the Year” (2023) by SVP of Sales*Awarded “Growth Driver of the Year” (2023) by WX Sales Team

Southern California

*Awarded Employee of the Quarter first quarter eligible - Q2 2022

Southern California

Responsible for all aspects of Distribution Sales pertaining to a catalogue of 14 different products. Collaborated directly with nationwide distribution company and their respective directors and sales teams to successfully surpass budgets each year.• Increased territory sales from 62,845 cases of wine in 2019 to 79,282 cases in 2020, a 26.2% increase with 50 new accounts opened, and currently on target to exceed 88,000 cases for FY2021. Surpassed quota each year – achieved 122% of my quota for the 2020 year.• Acquired repeat business from existing customers, such as Kroger, Safeway, Costco, Target, and Walmart, averaging an additional 3 SKUs added to each respective warehouse year-to-date.• Trained and supervised sales staff on product knowledge, distributor needs, account management, and consultative sales approaches; new employee performance exceeded expectations and contributed to overall growth.• Amplified brand enthusiasm amongst corporate account executives and sales teams by building rapport and providing superior customer service and communication which resulted in increased sales.• Favorably showcased product and amplified business development through creation of targeted point-of-sale materials, distributor and customer presentations, off-site promotional events, customized incentive programs, and trade show execution.• Collaborated with distributor to establish effective pricing margins.

Greater New York City Area

Collaborated with owner of French winery to establish brand recognition and expand their U.S. market and core clientele base in New York City and surrounding areas. • Introduced product to high-end customers with a 90% closing rate.• Negotiated competitive yet realistic pricing for both client and owner.• Integrated market analysis of competitors into sales plan to further customer satisfaction and improve customer retention.• Spearheaded and participated in strategic sales events and presentations to elevate brand awareness and promote sales.

Greater New York City Area

Organized, facilitated, and hosted corporate and private events.

Greater New York City Area

Licensed tour guide; utilized theatrically savvy traits and improvisational skills.

International

Performed and traveled worldwide in a customer-focused and multinational environment.

National/International

Acted and sang in professional stage and cruise ship productions.