Yuling Li Email & Phone Number

Singapore

Singapore

Singapore

Ideated and developed content for publications such as South China Morning Post, Herworld, Singapore Women's Weekly, and Hungrygowhere, and organisations including National Healthcare Group, Parkway Hospitals, Far East Organization, and Lux.

Singapore

At Google's AdMob scaled marketing team, I crafted email, video and webinar content, and improved the performance of various campaigns in collaboration with colleagues across teams (product sales, marketing, partner experience, and trust & safety). - My work helped save $49.6k in revenue over 2 months and achieved 97.5-100% customer satisfaction scores.

Content strategy; production (ideation, research, writing, and editing) of editorial and sponsored content on topics including health, beauty, fashion, lifestyle, and finance for this luxury lifestyle site.

Taught communication modules at the School of Management and Communication. Honed pedagogical and mentoring skills.Pursued master's degree in mass communication during this time.Broadened and deepened understanding of media and communication landscape.

Taught journalism and professional communication modules.Pursued master's degree in mass communication during this time.

Singapore

Promoted to editor within 3 years of joining the team, I led the editorial and art team, set the content strategy across different platforms, and conceptualised editorial packages that were timely, compelling, on brand and within budget. - I spearheaded the magazine's digital transformation in 2012, and the website revamp in 2015. - That year, Shape.

Singapore

Wrote about health, food, nutrition, travel, lifestyle, beauty, fitness and sports. During this time, I honed my news sense and journalistic skills.Promoted to Associate Editor in Jul 2011.

Singapore

Managed B2B and B2C projects and campaigns from pitch to delivery. Generated campaign ideas and visual concepts with tag lines and copy; managed budget and timelines; collaborated with clients, colleagues, vendors, and external parties. - Portfolio includes through-the-line collateral for local and international brands as well as government.

Assisted division manager in budgeting, pricing analyses and other business monitoring activities for perfumes and cosmetics brands under joint venture with Coty Prestige Southeast Asia.

Master'S Degree, Mass Communication/Media Studies, Top Student, Winner Of Pearson Education Gold Medal, Gpa 4.88

- Media Law, Ethics & Policy - Communication, Technology & Society - Communication Research - Journalism 3.0: Clickbait Journalism.

Bachelor Of Social Science, Sociology, Second Upper Class Honours

Activities and Societies: - University Scholars Programme - Producer of Kent Ridge Hall annual musical (2004) - Chairperson of Kent Ridge.