Liz Adamson Email and Phone Number
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Entrepreneur and executive leader with 18+ years of experience in developing, marketing, and selling consumer goods, as well as an MBA emphasizing marketing and brand management. This includes 13+ years of experience building and leading Amazon seller organizations, Amazon marketing agencies and providing strategic guidance on navigating the Amazon channel. Since 2011, Liz has led teams and agencies working with Amazon sellers large and small, from new startups to established brands, providing strategic guidance on navigating the Amazon channel and helping hundreds of brands reach their Amazon goals. In 2015 Liz founded Egility, an Amazon digital marketing agency which was acquired by Buy Box Experts in 2020 and was later acquired by Spreetail.Currently Liz is a partner and fractional COO at XPN, an ecommerce advertising tech company leveraging Amazon's clean room solutions, AMC. Liz is also Head of eCommerce at Nile Commerce, a full service Amazon and Walmart ecommerce agency, retail broker and 3PL. At Buy Box Experts Liz held executive roles including VP of Account Management, VP of Advertising and finally President of the agency. Liz was responsible for building these teams, ensuring top quality service to 100+ clients, developing systems and processes to improve effectiveness and efficiency, training leadership teams, managing the company finances, and building relationships with key partners including Amazon. Liz has been a repeat presenter at Amazon conferences, podcasts and webinars.
Ema Consulting
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Independent Advisor | Fractional Coo | Ecommerce ConsultantEma ConsultingPleasant Grove, Ut, Us
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Head Of Ecommerce ServicesNile Commerce Jun 2024 - PresentBentonville, Arkansas, UsProviding Amazon and Walmart marketplace services including marketing and operation strategy and support. -
Coo, Co-FounderXpn Apr 2024 - PresentPleasant Grove, Utah, UsData analytics platform leveraging Amazon Marketing Cloud to give advertisers insights on customer engagement, profitability and sales. -
Advisory Council, Amazon MarketingMarketerhire May 2024 - PresentSan Francisco , Ca, UsWorking in an advisory role in MarketerHire's Amazon Marketers category to help define and identify the best talent around the world. For the past 5 years MarketerHire has been matching expert marketing talent to open roles at companies like Allbirds, Netflix, WPP, and CommerceIQ. With Amazon rapidly expanding their advertising platform, especially streaming TV, and offering “Full-funnel advertising at scale for everyone” (as announced at Upfronts in May), there is a surge in open job roles looking for experienced Amazon advertising talent. MarketerHire is stepping up to meet that increased demand with a pool of experienced Amazon marketers available to hire and ready to step in to help you excel in the Amazon marketing space. -
Ecommerce, Retail Media And Amazon AdvisorEma Consulting Nov 2023 - PresentLeveraging 13+ years in the Amazon space to provide strategic advising and consulting for companies in the Amazon ecosystem. I support brands in building the right strategies, resources, and operations to find success on the Amazon marketplace and in retail media.
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Vp, Ecommerce MarketingSpreetail Jun 2023 - Oct 2023Lincoln, Ne, UsOversee advertising on Amazon, Walmart, Target and other retail media platforms for 200+ of Spreetail’s retail brands as well as agency operations and services as President of Buy Box Experts.Built and lead the teams responsible for $70M in annual retail media and DSP spend, across Spreetail and 60 third party brands, focusing on full funnel advertising and incrementality. Led initiative to create consolidated dashboard for company use that combined advertising metrics with GMV, CM%, BB%, inventory health and other retail metrics that impact advertising performance and vice versa -
PresidentBuy Box Experts Dec 2022 - Oct 2023Lehi, Utah, UsLeading a ~200 person agency with $11M in annual sales and managing $50M in annual ad spend. Partnering with brands to optimize their presence and increase sales on the Amazon marketplace and growing YOY Amazon sales by 26%.Responsible for company strategy, financial performance and budget, leadership development, company culture, key client relationships and tech stack strategy, both internal product development and 3P partnerships.BBE specialize's in creating and implementing a full funnel marketing strategy designed to raise brand awareness and loyalty, and maximize traffic and conversion on Amazon. This includes Amazon advertising, (DSP and sponsored), creative services including copy, infographics, A+ and Storefront, as well as seller account optimization. -
Chief Client Services OfficerBuy Box Experts Jun 2022 - Dec 2022Lehi, Utah, UsOversee all teams delivering client services, including our account management, advertising and content creation teams, totaling ~150 people. Responsible for servicing $11M in annual revenue, and grew Amazon sales YOY by 25%.
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Vp Of AdvertisingBuy Box Experts Jan 2021 - Jun 2022Lehi, Utah, UsBuilt and led a 40 person team that specialized in creating and implementing advertising strategies designed to maximize traffic and conversion on Amazon using Amazon sponsored ads and DSP, managing $3.2M in monthly advertising spend. Led successful selection and implementation of new ad tech platform and systems, increasing automation and efficiency while also improving performance.
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Vp Of Account ManagementBuy Box Experts May 2020 - Jan 2021Lehi, Utah, UsCreated new reporting and processes to standardize services to our clients to better showcase our expertise. Negotiated client contracts and trained leadership on negotiation techniques resulting in improved negotiation outcomes. Trained team on customer service strategies and best practices to increase trust and client satisfaction.Reorganized teams and compensation to reduce silos and incentivize performance resulting in better communication and improved focus.
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Owner And Lead ConsultantEgility Jan 2015 - May 2020Pleasant Grove, Utah, UsA digital marketing agency specializing in helping brands and manufacturers launch and grow a profitable Amazon business. We provide full Amazon marketing solutions including product page and storefront content optimized for SEO and full service Amazon PPC and DSP ad management. We work in the Amazon global marketplaces including the U.S., Canada, UK and EU. Acquired by Buy Box Experts in 2020. -
Director, Marketing And Channel DevelopmentToc Group Jan 2013 - Jul 2015• Set and manage overall company strategy and objectives together with a team of directors, successfully growing an Amazon.com retail business from $1 million to $15 million in four years and becoming a top 200 third party seller.• Lead the team responsible for creating and maintaining over 16,000 listings on Amazon.com, ensuring that Amazon’s product pages are publishing high quality and accurate content.• Drive traffic to our product pages using both Amazon and traditional online marketing tools including social media.• Manage customer care team ensuring that all inquires are responded to within 24 hours.• Create and implement local marketing campaigns for a brick and mortar toy store, producing the store logo and signage and managing direct mail and social media campaigns.• Researched and implemented a new point of sale system for the brick and mortar store that was both cost effective and met the needs of a growing business. • Research, identify, and implement additional online sales channels, both domestic and international.
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Senior Marketing ManagerToc Group Feb 2011 - Dec 2012• Created and managed 5,000+ product listings on Amazon ensuring accuracy and quality in all product data.• Designed and implemented customer care processes enabling us to respond within 24 hours to our Amazon customers while providing the best support possible.• Developed new branding for online sales including new name and logo.• Coordinated the design and launch of an ecommerce site using Amazon Webstore.
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General ManagerObject & Subject Jan 2013 - Feb 2015• Managed all start up and ongoing operations of a children’s products manufacturer. • Wrote company instruction manuals for all sales, marketing, and bookkeeping processes. • Draft proposals, sales, and financial reports for potential and current sales reps and business partners.• Direct all product development and production of O&S’s two product lines, communicating with designers and overseas factories to produce products that met our quality standards in both material and design. • Managed the content creation and production all marketing collateral. As a result of marketing efforts, a product line was featured on the TODAY show and in several “must see” lists published by professional organizations and influential bloggers earlier this year.
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PartnerAdamson Painting May 2009 - Aug 2011• Grew sales from zero percent profit to a net income of 35% of gross sales through direct mail and online marketing. • Managed all operations and bookkeeping including all legal and tax filings as well as analyzing financial statements and ensuring the company’s profitability.
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Progress MentorWestern Governors University Feb 2008 - Aug 2008Salt Lake City, Ut, Us• Provided academic guidance to a total of 90 undergraduate and graduate students in WGU's College of Business through weekly and bi-weekly phone appointments.• Managed and documented student’s academic progress and goals to ensure timely graduation. Enabled high performing students to accelerate their coursework and graduate early. -
Product ManagerFranklincovey Sep 2004 - Feb 2008Salt Lake City, Ut, Us• Coordinated the strategic management of FranklinCovey’s $65 million core paper business through analyses of sales trends, market research, and customer feedback.• Managed and coordinated new product development as well as the product lifecycle of approximately 500+ SKUs, collaborating with multiple teams to ensure all quality and brand standards were met in design, production, marketing and distribution.• Developed and launched three new product lines within one year bringing in $1.5 million in sales revenue and managed a 25% growth in a new wire-bound line. -
Store ManagerFranklincovey Jul 2002 - Sep 2004Salt Lake City, Ut, Us• Reached 100% of sales goal and increased key sales drivers year over year by training and developing employees in sales and customer service techniques. Achieved perfect scores in leadership and training on all performance reviews.• Interpreted financial and sales reports and developed specific action plans with each team member enabling them to reach specific sales goals. • Coordinated a move to a better location and finished the quarter at 109% of our sales goal.
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Assistant Store ManagerFranklincovey Nov 2001 - Jul 2002Salt Lake City, Ut, Us• Led store in achieving top district performance in sales drivers.• Improved store merchandising by creating processes to ensure continual compliance with corporate merchandising standards.
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Advanced Spanish TeacherMtc, Brigham Young University Jul 2000 - Aug 2001• Instructed groups of 5-12 missionaries in advanced Spanish grammar, vocabulary, and pronunciation as well as teaching skills and church doctrine.
Liz Adamson Skills
Liz Adamson Education Details
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University Of Utah - David Eccles School Of BusinessAnd Related Support Services -
Brigham Young UniversityConservation Biology - Wildlife
Frequently Asked Questions about Liz Adamson
What company does Liz Adamson work for?
Liz Adamson works for Ema Consulting
What is Liz Adamson's role at the current company?
Liz Adamson's current role is Independent Advisor | Fractional COO | Ecommerce Consultant.
What is Liz Adamson's email address?
Liz Adamson's email address is ad****@****ail.com
What is Liz Adamson's direct phone number?
Liz Adamson's direct phone number is +180141*****
What schools did Liz Adamson attend?
Liz Adamson attended University Of Utah - David Eccles School Of Business, Brigham Young University.
What are some of Liz Adamson's interests?
Liz Adamson has interest in Environment, Education, Children, Health.
What skills is Liz Adamson known for?
Liz Adamson has skills like Sales, Marketing, Leadership, Competitive Analysis, Market Research, Business Strategy, Training, Management, Product Development, Customer Service, Coaching, Marketing Strategy.
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