XPN

XPN is a software provider utilizing the Amazon Marketing Cloud (AMC) data clean room to provide advertisers with insights into their customers’ online journey so that they can optimize their digital media strategy. XPN goes above and beyond the basic instructional queries provided by Amazon and our platform provides brands and agencies with a comprehensive overview of a customer’s interactions with the brand. This is done by combining signals from Amazon Retail, Amazon Ads, Amazon DSP, 1P advertiser data as well as other 3P data sources in Amazon’s data clean room, then leveraging our proprietary query tools to surface critical insights on media mix, omnichannel performance, audience insights, purchase pattern analysis and more. Advertisers can leverage these insights to find new audiences, optimize media mix, and allocate their advertising budgets. XPN works closely with agencies, tool providers and brands as their AMC data partner to complement and enhance their advertising management and data strategies.