At XPN, we leverage Amazon Marketing Cloud and data clean room solutions to provide actionable insights and custom audiences. Our platform helps customers develop and refine full-funnel advertising and retail strategies, identifying and converting prospective customers while measuring impact at every stage.

At MindfulText, we address healthcare staff burnout by delivering interactive, mindfulness-based micro-lessons. Our daily text nudges promote behaviors that build virtuous habits, replenish physical and emotional energy, and enhance focus.

In this role I led product marketing and channel marketing to drive demand of the Amazon Ads product suite through agency and technology partners. Globally, we enabled thousands of partners registered to Amazon Ads Partner Network to innovate and serve hundreds of thousands of brands to run successful advertising campaigns via Amazon Ads. In this role I also had the opportunity to develop the vision for the Amazon Ads Partner Network.My team's key responsibilities included- Demand generation for Amazon Ads products. - Defining winning go to market strategies - Driving Awareness, Adoption and Engagement of the Amazon Ads Partner Network- Driving partner education aimed at building their Amazon Ads capabilities- Developing scalable marketing channels to interact with thousands of partners- Enabling Partner Development Managers by providing marketing, analytics and operation support- Developing co-marketing initiatives, events and awards to drive partner recognition and generate leads- Developing mechanisms to measure and drive partner satisfactionMy key responsibilities included- Building a global, high performing and inclusive marketing organization- Leading the annual and long-term growth strategy and resource planning for my organization- Leading the Weekly, Monthly and Quarterly business reviews for my team- Marketing budget management

In this role I was responsible for the launch of Amazon Ads in Italy in 2013. I introduced Amazon Ads to key brands and media agencies in Italy, drove awareness of Amazon Ads by working with key advertising trade associations including IAB and UPA, and hired and developed a 50+ people team by 2017. Our most exciting challenge was to introduce a new advertising offering positioned at the intersection of e-commerce and advertising.In my role I had the opportunity to manage the overall Amazon Ads business in Italy including launching new ad products across Display and Sponsored Ads; developing our sales strategy and organization; and representing Amazon Ads in local events.Key launches included:- Amazon Advertising Platform (AAP - RTB - 2013)- Amazon Mobile (2014)- AAP Video, AAP Mobile (2015)

De Agostini Libri’s main challenge was to gain market share in a shrinking publishingmarket. One opportunity was to enter the digital (e-books and apps) market.Working directly with De Agostini Libri's CEO, I was in charge to drive of end-to-end innovation and digital transformation (product, process, marketing and sales).Key projects and responsibilities:- Process and Product Innovation:o digital textbook design and development (high school/middle school/ elementaryschool and university levels)o mobile app and eBook design and development (education and consumer markets)- Sales and Marketing Innovation:o new e-commerce strategy for paper and digital productso building direct relationships with end users through social media and digital marketing- Business Model Innovation and R&D

Leading a team of Advertising Account Executive based in Milan and Rome, I was in charge of generating ad revenue in Italy by working with the top 300 advertisers and their Media Agencies.Key competencies and responsibilities:- Business Strategy and Management: net revenue, client satisfaction, local sales strategydefinition and monthly business review with local sales leadership team and Western Europesales director.- People Management: hiring; talent development; coaching; performance tracking

In charge of display advertising revenue across large industry sectors including: Health & Beauty, Telco, It &Photo, Food & Beverage, Personal Objects. As an Account Executive my role was to engage with C-level Marketing and Media professionals, understand and address their needs by developing successful ad campaigns