Liz Alvarez Email and Phone Number
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Bilingual, performance-oriented business woman able to develop and manage multi-channel, integrated marketing plans for promotions, brand initiatives, or a category. Skilled in business analysis, strategy development and digital marketing, leading organizations in cutting-edge marketing strategies. Customer-centric story teller with a goal to drive engagement and growth.Specialties (CPG, Beverages, Energy, Healthcare): Brand Management and Positioning, Integrated Marketing, Advertising and Events, Multicultural Marketing, Segmentation, Journey Mapping, Digital Strategy, Critical and Analytical thinking, Shopper Marketing, Packaging, Creative Direction
Davita Kidney Care
View- Website:
- davita.com
- Employees:
- 22877
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Director Content Strategy And EngagementDavita Kidney Care Jun 2022 - PresentDenver, Colorado, United States
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Senior Marketing ManagerDavita Kidney Care Dec 2018 - Jun 2022Denver, Colorado• Develop formalized customer journey maps for key target audiences with “voice of the customer” insights and align current and future content assets to those journeys for multiple teams at DaVita • Oversee development and execution of high impact and compelling multi-media content assets to be leveraged across multiple internal and external channels such as video, animated gifs, and custom icons• Manage content strategy, planning, execution for DaVita products to patients driving 1.3x more employed starts, 15% reduction in hospitalizations, and 2.2x increase in home dialysis starts• Manage key cross-functional initiatives that require input and buy-in from multiple stakeholders to execute across our owned channels: email, social, and website• Measure and track engagement with and impact of content assets and present findings to senior management• Launch revamped Spanish site and creation of new recipes and educational videos. Increased traffic by 300%• Personalize and target nurture campaign emails by segment driving 10% increase in open rates and 4% CTR• Targeted campaigns drove 12% of private pay patients to over indexed with email and web content; 38% started with a home modality
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Brand Manager, Advertising And OperationsXcel Energy Mar 2017 - Nov 2018Denver, Co• Develop/oversee strategies to deliver creative and effective communications and promotions for the southern service areas for residential and business energy efficiency and renewable programs• Collaborate effectively with Program Managers, Analytics, Customer Insights, and Business Systems to promote features and positioning for new and existing programs• Evolve and promote Billing and Payment programs with new product launches, planning, strategy, media, email, and digital advertising to ensure products and services continue to meet segment needs• Lead the launch and implementation of the new CO rate plan study including customer research, insights, strategy, focus groups/testing, email campaigns, media planning, digital, social media, and website development. Evaluate ROI for each tactic and prepare presentations to the Public Utilities Commission• Work closely with the Advertising and Customer Insights teams to monitor customer satisfaction, external market conditions, demographics, and regulations to develop strategic recommendations for media executions • Monitor JD Power scores and work cross-functionally to asses results and opportunities for improving company scores through various strategic executions and tactics to meet company objectives• Lead all Hispanic advertising for the company including strategy, radio, print, and collateral -
Brand And Advertising ManagerXcel Energy Aug 2015 - Mar 2017Denver, Colorado
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Director, Marketing And Brand ManagementXl Alliance Nov 2014 - Aug 2015Englewood, Co• Brand management/development of packaging and distribution strategy for Solsticio coffee• Understand company’s values and services and execute plans for innovative growth strategies• Plan and develop multicultural seminar with keynote speakers from HSN, Swire Coca-Cola, and Nielsen• Redesign all marketing capabilities materials, develop and implement strategic marketing plan, identify potential clients by researching industry and related events and build relationships, plan approaches and pitches -
Director, Marketing And Client Services (Contract)Ntfs Mar 2014 - Nov 2014Austin, Tx• Developed specific social media plans and content calendars for clients in varying product stages, and recommend effective social media platforms and motivating consumer engagement content
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Account Supervisor, Kellogg'SThe Integer Group Oct 2011 - Feb 2014Greater Denver Area• Total market and consumer communication, brand management, overall brand strategy, promotions, digital, in-store POS, mobile, sampling, event, product launches, retailtainment, and coupons/offers.• Consumer insights and planning, innovation, leadership -
New Business Development SupervisorThe Integer Group Jun 2009 - Oct 2011• Populated RFI/RFP, drove project strategies and key deliverables, pitch work included: Kellogg’s and Kellogg’s Hispanic; J&J LifeScan and OneTouch; P&G Pantene, Clairol Salon Pro (aisle reinvention), and Koleston; United Airlines, Indian Motorcycles, Wendy’s, Turkish Airlines, Visa (Global), Western Union, Safeway, and Grocery Manufacturers Association (GMA)
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Account Supervisor (Velocidad)The Integer Group May 2004 - Jun 2009• Strategized, created, and implemented Coors Light marketing plans with the field sales teams, distributors, and marketing managers to ensure execution of consumer programs in order to increase sales and volume growth• Assisted in the development of the Coors Light brand essence, backgrounder, and strategies to ensure continuity of brand equity throughout promotions and mediums and complement the General Market strategy
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Sr. Account Executive (Coors Light Hispanic)The Integer Group Jun 2003 - May 2004• Developed and executed Hispanic programming (National and Regional) for Coors Light brand. Oversaw field communication of programs through sell sheets, sell books, execution guides, digital sales tool, program calendar, and sales videos• Lead and executed creation of national partnership/sponsorship programs with the National Football League, Chivas Soccer, music concerts (House of Blues, Maná), celebrities/models (Maxim), and national holiday celebrations/local festivals (Cinco, Fiestas)• Studied demographic and product trends to provide distributors with effective programming for the purpose of driving trial and increasing sales. Specialty in point of sale, promotions, sponsorships, partnerships, and outdoor media
Liz Alvarez Skills
Liz Alvarez Education Details
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International Business And Marketing
Frequently Asked Questions about Liz Alvarez
What company does Liz Alvarez work for?
Liz Alvarez works for Davita Kidney Care
What is Liz Alvarez's role at the current company?
Liz Alvarez's current role is Director, Content Strategy and Engagement at DaVita Kidney Care.
What is Liz Alvarez's email address?
Liz Alvarez's email address is ea****@****ver.com
What is Liz Alvarez's direct phone number?
Liz Alvarez's direct phone number is +130329*****
What schools did Liz Alvarez attend?
Liz Alvarez attended University Of Colorado At Boulder.
What are some of Liz Alvarez's interests?
Liz Alvarez has interest in Children, Civil Rights And Social Action, Education, Environment, Animal Welfare, Arts And Culture.
What skills is Liz Alvarez known for?
Liz Alvarez has skills like Integrated Marketing, Digital Marketing, Marketing Strategy, Leadership, Advertising, Brand Management, Retail Marketing, Marketing, Shopper Marketing, Marketing Management, Competitive Analysis, Brand Awareness.
Who are Liz Alvarez's colleagues?
Liz Alvarez's colleagues are Alfreda Barnett, Nick Tomczak, Estacia Pennyman, Yvonne Barrientos, Cassandra Mcknight, Keyla Rush, Veronica Ponce.
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Liz Alvarez
San Diego, Ca2hotmail.com, ljbtc.com -
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Liz Alvarez
Los Angeles Metropolitan Area -
Liz Alvarez
Director Of Programs @ The Connected Chef | Distributing 4Mm+ Pounds Of Fresh Produce Across Queens Since 2020 | Transformative Partnerships And Operations | Culinary Consultant From Kitchen To TableQueens County, Ny5wacoal-america.com, felinausa.com, msn.com, wacoal-america.com, wacoal-america.com3 +120193XXXXX
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