Liz Buganski Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

- Partnered with internal account owners and leadership to define partnership goals and objectives. - Attended and lead external partner meetings to serve as the subject matter expert across marketing functions. - Identified areas of opportunity for expansion of services to support the growth of the partnership. - Built and executed multi-channel media plans against identified goals for education partners to support institutional enrollment growth and cost-efficiency. - Worked to deliver exceptional partner performance – drove 33% increase in paid media inquiry volume year over year with a 10% reduction in cost per inquiry that contributed to 24% projected growth for 2021. - Analytics and Reporting – Established clear goals for each partner based on industry and historical data. - Created and delivered monthly reports with actionable insights to inform business decisions and campaign strategies. - Leveraged customer relationship management (CRM) and Google Analytics reporting to determine campaign performance and down funnel impact.

Greater Minneapolis-St. Paul Area

- Manage college-wide campaigns and sponsorship events across multiple campus locations- Conduct market research to build local brand awareness- Develop communication strategies to highlight client initiatives- Manage and maintain marketing vendor relationships- Execute quarterly traditional media plan against identified budget- Support and execute planning of large all employee engagement events- Build and execute launch plans of new and current programmatic products

Greater Minneapolis-St. Paul Area

- Developed large event strategy including staffing schedule, event budget and giveaways- Conducted all company event training- Managed marketing execution and budget management college wide large specific events - Supported local communication strategy - Built process flow of marketing department requests to streamline process

Bloomington, Mn

• Provided local marketing support to Rasmussen College campuses based in the Midwest Region including; Minnesota, North Dakota and Kansas• Managed and built local event planning and execution strategy• Served as point on marketing budget and quarterly spending• Supported local college leadership on brand strategy • Supported social media engagement

Eagan, Mn

• Advised students in planning their financial aid and payment options to accomplish their career goals• Worked in partnership with student account manager in collection of student payments • Provided support to high school admissions team in presentation and one on one conferences • Partnered with admission representatives to meet quarterly metrics• Tracked new students status via a processing database• Communicated to students on a regular basis on their completion status

• Assisted Marketing Manager and Director of Marketing in a quarterly marketing plan• Built custom quarterly marketing strategies and promotions in several healthcare markets• Performed market research in healthcare niches• Communicated sales reports and tracking• Managed twelve person sales team trade show events and sales meeting calendar. • Managed event plan of annual sales meeting