Liz Walters Email & Phone Number

Tulsa, Ok, Us

Tulsa, Ok

In this role, I own end-to-end marketing objectives for Carr and Carr Attorneys at Law in Tulsa and Oklahoma City. Evaluating business drivers, market trends, and consumer behaviors to develop business, marketing, advertising, and communications plans that connect with targeted communities.▪ Website and Social Media: Aesthetic graphic and video website components, content management, and positioning posts to maximize customer reach and online visibility.o Initiated facebook campaign, eblast campaign, and community involvement campaign resulting in an increase in leads of 11% over the prior year.▪ Email campaigns: Execute cost-effective, engaging, and informative email campaigns that build brand identity, customer loyalty, and client referrals.▪ Content creation: Write and publish blogs that improve SEO by releasing original content on digital medias including websites and social media platforms.▪ Creative: Manage television spots, billboards, social media assets, website assets, signage, and handouts. Partner with vendors and third-party contractors to secure competitive rates while extending visibility.▪ Database management: Collect and organize large data sets and consolidate them into one project management system. Managed data input by the intake team to analyze performance on advertising campaigns.

Las Vegas, Nevada Area

• Direct Mail Campaigns: Concept and creative development, target audience, ROI, updated SQL sequences to pull database lists.• Websites: Brain-mapping design concept, photos/videos production, content management.•Social Media: Managed Facebook, Twitter, LinkedIn, Instagram, YouTube and Wikipedia communications plans. Monitored progress for opportunities with customer interactions. Kept pulse on current trends to stay competitive. Managed content to align with SEO goals and measured successes through new growth.• Sponsorships: Generated relationships with media and local events for community presence. Sponsored radio, television and print events.• Branding: Rebranded four casinos, launched PT’s Brewing Company brand, and rebranded the corporate offices with a new logo upon going public.• Creative: Managed four graphic designers for all cross-departmental needs. Reviewed and approved design work to enhance collateral. Kept fresh content that remained authentic to the brand. Scheduled internal collateral, external collateral, advertising, and all other creative avenues to be delivered timely. Contracted with print house to complete projects ahead of time, budget, and quality requirements. Stayed hip to industry influencers that directly impacted our customer base.• Advertising: Managed annual budget for billboard, radio, tv, Pandora, and print – magazine and newspaper. Concept design, copy writing, promotions, and discounts.• Player Development: Restructured the department and trained team members to fortify relationships with top players and increase wallet share. Ensured customer acquisition costs stayed within the percentage value while providing individualistic needs.

Las Vegas, Nevada / Seattle, Wa

Promoted to team lead marketing and communications specialist while serving as brand steward to grow customer base and market share. Evaluated customer needs analysis and recommended solutions.▪ Database management: Follow up, customer needs analysis, overcoming obstacles, and inspiring growth of the company.▪ Personal growth: Completed classes towards my MBA which included curriculum in marketing strategies, accounting & finance, business continuity challenges, entrepreneurial leadership, attendance to leadership conferences, and acquisition of pertinent business certifications.▪ Relationships and Rapport: Built a solid foundation and trust with clients in return receiving many referrals and long-term revenue streams.▪ Promoted to Team Lead (2009-2011) resulting from superior performance and commitment to the corporate mission.

Las Vegas, Nevada, United States

Start-up company flipped formats in an established community, gorilla marketing campaigns, and rollout of 2 new brands. Successfully maintained profitable relationships with new clients and existing clients. Advised on and expediting strategic change in response to market changes.▪ New clients: Prospected new direct and agency clients for Smooth Jazz and Alternative Rock stations. With both stations being new in the market, the main goal was rapport building with all clients.▪ Advertising: Engineered advertising campaigns, multimedia promotions, social media posts, and website content for diverse clientele that garnered significant revenue growth and pipelines for new business prospects.▪ Promotional Events: Hosted events