Developing and executing the annual marketing plan according to the business needs and global strategy for the LATAM region (4 countries: Mexico, Brazil, Colombia & Chile).For the FY23 I have contributed to exceeding the leads goal for my region by over 200% by migrating and unifying the local websites to our global site and reporting platform. I delivered customer-facing opportunities around the region, generating new contacts and helping to strengthen relationships with current clients, achieving the highest rate of conversion from leads to opportunities globally. I have improved the relationship with the media in our main markets and secured monthly content reaching around 500 published placements during the year.I have run integrated marketing campaigns across various channels, including social media, digital marketing, and advertising. For Google Ads, I contributed 70% of the leads generated from this source. I also kept and improved the relations with industry associations to ensure our brand is in front of our target audience.

Creation and execution of the annual marketing strategy based on business regional knowledge, market trends, and competitive landscape as well as the alignment of global go-to-market strategy. Manage all components and channels to deliver campaigns that reach the target audience, acquire contacts and nurture them through the marketing funnel to provide MQLs to the sales team and influence the pipeline of the region.Work with cross-functional teams locally and globally (Brand, PR, Social Media, Content, Finance, HR, Industry leaders, Sales, Partners, etc.) and with inside and outside agencies to ensure consistent brand voice and messaging across all channels to boost audience engagement, help build relationships and drive brand awareness, adoption, and growth.Focal point for regional communications to employees and employee engagement activities to enhance organizational culture, reinforce people engagement, and promote the company’s values.

Demand generation through online and ofline activities (webinars, events, direct marketing, marketing automation (marketo.) for CA and for MSP / Resellers. Contribute to reaching monthly, quarterly and annual KPIs per BU and region. Constant communication with channels / partners for the execution of marketing funds. Nurture marketing to promote cross selling and up selling. Management of CRM Sales Force for tracking and measuring the results of campaigns executed. Budget management, generation of purchase orders, review of contracts and management of payment procedures (forecast vs. actual). Management of marketing agencies, PR, telemarketing, events etc.

Development of marketing strategies, campaigns and lead generation. Database segmentation and management. Planning and implementing cross channel campaigns as digital: e-mail marketing, banners, notes, website, social media; traditional channels as: magazines and events. Metrics and analytics of campaign performance. Product and content development. Training for the sales team. Sales strategies and supervision of duties and performance of the sales team in charge.

Development and management of an annual marketing plan and budget. Public relationships duties, alliances and negotiations with government, chambers, associations and media. Benchmarking. Sales and marketing metrics analytics. Management print and digital marketing, customer insights, social platforms. Brand development and positioning. Direct relationship with customer and sponsors. Select and manage outside agency partners. Develop tools, materials and presentations for the sales team.

Multi-channel marketing (stores, distributors, catalogs, e-commerce, telemarketing). Had a title role in pricing, promotion management, communication and merchandising plans. Evaluation of POP materials, costs. distribution and implementation in stores. Coordinated the organizing of events. Gauged marketing campaign effectiveness, analysis and reporting. Development of incentives programs. Product launch.

Managed direct marketing campaigns (e-mail marketing, telemarketing, webcasting) In charge of event organizing. Database management and segmentation. Instituted content generation, social media and targeted marketing. Prepared the development of manuals, policies and processes to improve the area.