Implementation of marketing strategies to enhance the visibility of the Smart Pineapple brand, a pioneering company in the integration of artificial intelligence (AI) to benefit guesthouses and small hotels, thereby fostering new relationships within the hospitality community.Participation in special initiatives to boost public engagement, aligned with the organization’s objectives.Measurement and reporting on the effectiveness of content calendars and campaigns, utilizing performance metrics to guide future strategies.Creation of engaging content for digital platforms.Conducting market and competitive analyses to identify trends and enhance communication.Development and management of a weekly newsletter, distributed via email and LinkedIn.

Creation of impactful content for digital channels, including blogs, social media, newsletters, press releases, and scripts for commercials in both Spanish and English. Emphasis on consistency and relevance across platforms.Execution and management of paid media campaigns on Google Ads, Meta Ads, and TikTok, focused on optimization for engagement and conversion while monitoring trends and consumer behavior.Coordination of project management tasks, ensuring team collaboration with clients, creatives, copywriters, designers, and community managers for smooth workflows and on-time deliverables.Analysis, reporting, and optimization of campaign results based on digital metrics, leading to data-driven decisions for future strategies.Handling of client communication, ensuring regular updates, issue resolution, and alignment of client goals with campaign objectives.Implementation of social listening and benchmarking, tracking trends and competitor activity to maintain a competitive edge.Execution of mystery shopping for quality assessment of customer experiences, both in-store and online.Website analysis to ensure optimal performance, focusing on user experience and SEO.Development of buyer personas through research and insights to support targeted marketing strategies.Management of lead generation campaigns and customer care initiatives with a focus on personalized approaches and improved customer experience.Oversight of CRM systems and OTA platform management to streamline operations and enhance booking results.Coordination of bilingual projects, ensuring high-quality output in both Spanish and English across global teams.Planning and development of content calendars, guided by research, keyword analysis, trending topics, and competitor insights, ensuring the delivery of fresh and relevant content.

Measure, report, and track the results of marketing campaigns against established business objectives.Creation of optimized campaigns (titles, descriptions, etc.) for Google Ads, Meta Ads, and TikTok Ads.Develop engaging content to generate reach, engagement, and presence across media and digital platforms.Analyze market trends and consumer behavior, and conduct benchmarking to inform strategy.Coordinate workflow with external agencies to ensure seamless execution of marketing initiatives.Craft compelling copy for all brand advertising campaigns.In my role, I collaborated closely with brand managers to create content that reinforced our digital media presence. Additionally, I coordinated workflows with external agencies and developed copy for various marketing campaigns. My responsibilities also included writing blogs and copy that reflected current trends and aligned with consumer behavior.Brands: Topgolf and more.

Collaborated with cross-functional teams, including the Design Team, Community Manager, and Clients, to effectively achieve brand objectives and ensure cohesive messaging across all platforms.Conducted thorough research, editing, and content creation for the monthly content calendar, ensuring timely delivery of high-quality material that resonates with target audiences.Interviewed industry experts to enhance content quality and credibility, providing valuable insights that enriched our storytelling.Researched market trends to inform and elevate content strategies, ensuring alignment with audience interests and industry developments.Created engaging video scripts tailored to resonate with target audiences, enhancing our multimedia content offerings.In this role, I played a crucial part in aligning our content strategy with client goals by working closely with cross-functional teams. My efforts in researching industry trends and consumer preferences allowed us to create compelling content that resonated with target audiences. This collaborative approach not only improved our content quality but also strengthened our relationships with clients. Brands I have worked with include AXA Keralty and Qualitas of Life Foundation in NY.

Collaborated with the Design Team, Community Manager, Project Manager, and Clients to effectively achieve brand objectives and ensure cohesive messaging.Conducted thorough research, editing, and content creation for the monthly content calendar, ensuring timely delivery of high-quality material.Performed trend analysis to enhance content relevance and engagement across various platforms.Brands I have worked with include Kumon Institute Education Co. Ltd. and Horizon Fitness.

Concept development and content strategy for the “Dulce Origen” blog, Helados Holanda's new artisanal ice cream line, where I helped bring to life the culture, gastronomy, and art of Veracruz, Oaxaca, and Michoacán. This project involved not just planning the content calendar, but also creating engaging blog posts that highlighted the unique flavors and traditions of these regions. The blog became a key tool in brand storytelling, helping consumers connect emotionally with the product and reinforcing Helados Holanda’s role as a promoter of Mexican culture. Through this, we were able to boost brand awareness and increase customer engagement in a meaningful way.

Crafted engaging content for major platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn, with a focus on financial services, institutional branding, product promotion, and corporate recognition.Authored informative articles on topics such as insurance, debit cards, financial credit, foreign exchange, and other financial products to educate and empower the public.Collaborated seamlessly with the Design Team and Community Manager to ensure timely delivery of tailored materials for each social media channel, enhancing brand consistency and audience engagement.Conceptualized and implemented innovative strategies for a new customer service initiative on Twitter, significantly improving customer interaction and satisfaction.Designed dynamic campaigns for banking celebrations, utilizing unique themes to boost visibility and foster community engagement.Acted as an occasional Community Manager, actively engaging with audiences to build relationships and enhance brand loyalty.Utilized strong analytical skills to track performance metrics and leverage data-driven insights that refined content strategies and improved overall project outcomes.Employed social listening tools to proactively respond to customer feedback and market trends, allowing for tailored messaging that resonates with diverse audiences while maintaining a consistent brand voice across all platforms.All this work was done for one of the most important banking companies in Mexico: Banco Azteca.

Developed and executed digital content strategies for both public and private institutions, always keeping the consumer front and center.Monitored and analyzed digital media for consumer brands, spotting trends and managing online reputation to enhance visibility.Wrote and edited press releases, newsletters, and scripts for radio and TV, collaborating directly with senior management and key spokespeople. Crafted executive speeches and talking points for institutional leaders, ensuring clear, impactful messaging around consumer protection topics.Editorial representative and lead copy editor for the Consumer Magazine Council, ensuring high-quality, precise content distribution.Coordinated the communication strategy for El Buen Fin (2014-2016), driving strong visibility and consumer engagement during the event.Actively contributed to political marketing, public relations, and tracking of consumer rights issues, staying on top of important topics that affect the marketplace.

Coordination of marketing and content strategies for prominent brands like Cashitas, Sasson, and Bio-Oil. The focus was on content marketing campaigns aligned with brand objectives, ensuring maximum visibility and customer engagement. Collaboration with cross-functional teams guaranteed consistent brand messaging across social media, email marketing, and influencer partnerships. The use of market research and consumer behavior analysis led to optimized content strategies. The result was brand growth and an enhanced brand reputation.

Leadership in the development of marketing and content strategies for major brands like Pepsico, Jumex, Samsung, and Telcel, among others. Execution of content marketing campaigns focused on enhancing brand visibility and maximizing customer engagement. Collaboration with cross-functional teams to ensure a consistent brand presence across platforms such as social media, email marketing, and influencer partnerships.Contribution to and creation of blogs for Rockaleta, along with content development for Rufilio (Ruffles) and other brands such as Churrimais, Cheetos, and Doritos. Generation of creative ideas for the Doritos & Corona Capital 2013 contest campaign.

Creation of integrated marketing campaigns, Community Management, and content development aligned with the client’s profile. Management of content scheduling tools, along with reporting, metric analysis, and data-driven suggestions for brand improvement.Additionally, expertise in bot management for marketing campaigns and acting as the digital voice for Yoo (now Izzi) by Cablevisión. Responsibilities included customer service management (complaints, new contracts, and service inquiries), content calendar planning, and crisis management strategies. Key campaigns featured brand ambassadors such as Ashton Kutcher, Patrick Dempsey, and Clive Owen.

Content creation and management during the campaign period for the Presidency and Government of Mexico City. Oversight of social media accounts centered around campaign topics, with advanced expertise in political campaigns and strategies for image enhancement.Bot management for political campaigns, media monitoring, and the development of politically-focused content calendars. Proficiency in using social listening tools to track and analyze public sentiment. Political content creation highlighting key campaign issues. In-depth media and journalistic content analysis throughout the political campaign period.

Authorship of news features, event participation, and oversight of public relations for securing interviews.Critiques of events, music releases, films, and books, providing varied content across diverse channels.Proven track record in content development, media outreach, and enhancing brand awareness through compelling storytelling and thorough, comprehensive coverage.

Leadership in team coordination for the promotion and coverage of major topics in the national and international music industry and prominent cultural events.Development of journalistic content, reporter team management, and website optimization to ensure a seamless digital experience. Key tasks included event attendance, public relations for securing interviews and producing reviews of events, concerts, albums, movies, and books. Additionally, handled photography for both editorial and digital platforms, enhancing brand visibility and audience engagement.

Collaboration in the radio program Atmósferas Nocturnas on 102.5 FM, under the direction of Kaeri Tedla. Coordination of guest appearances and public relations with record labels to enhance the program's visibility and reputation.Sponsorship acquisition and procurement of giveaways for listeners, along with event attendance and management of interview scheduling. Creation of reviews for events, concerts, albums, movies, and books, contributing to diverse content.Skills in public relations, event coordination, sponsorship management, and content creation, driving audience engagement and brand visibility.