Liz Gravitz Email & Phone Number

Coppell, Texas, United States

Central Region

Helping people achieve and maintain a self-motivated, successful and long-term approach to health and wellness

Dallas/Fort Worth Area

Headquartered in San Diego, AMN Healthcare is the leader in healthcare staffing, supporting 14 brands that recruit and place permanent and temporary healthcare providers and executives.* Set lead-generation records, with 2017 volume +29% YoY. Evolved email strategy, created referral program, expanded loyalty program, created campaigns for brand initiatives behind physician licensing and education.* Helped set conversion rate, placement, and both new and unique providers on assignment records. * Developed strategy and execution for new lifecycle marketing automation.

Dallas/Fort Worth Area

Headquartered in Dallas, Susan G. Komen and its 100+ Affiliate offices fund breast cancer research, education, screening and treatment programs.* Reversed downward trend in national peer-to-peer fundraising program by revamping website, sales material, customer service, and adding digital CRM. Reduced program expenses by creating new shipping protocols, testing alternative premiums. Recruited and retained corporate donors. Achieved 8:1 ROI over 4 consecutive years.* Helped stabilize $15M Direct Mail program following a 30% donor file erosion after negative national PR event. Re-launched acquisition campaigns, re-visited retention cadence, and optimized quantities. Developed new internal/agency processes to streamline creative development and review.* Launched digital fundraising expansion, taking the program beyond email marketing to include eCommerce CRO, SEM, display and paid social. Increased digital revenue +17%. Created processes to bring email marketing to network of 100+ Affiliates.* Self-taught in Convio (nonprofit automated marketing system); managed program analytics and QA for headquarters and Affiliates.* Managed $11M annual department budget; met expense-reduction goals while exceeding revenue goals for 2 consecutive years.

Dallas/Fort Worth Area

Provided freelance marketing support to Rapp Collins, a leading international direct marketing agency; Essilor Laboratories of America, the world’s largest prescription eyeglass lens manufacturer; Reading & Radio Resources, a local nonprofit providing mass and custom-designed broadcast services for the reading impaired. * Re-designed ELOA's nationwide incentive program with 5,000 independent optometrist members. Created new business rules, led RFP for new website design. High-value customer participation grew from 21% to 34%; non-glare treatment orders among members grew 9% more than nonmembers.* Led ELOA cross-functional team of Pricing, IT and Sales to launch bundled-product program, optimize upsell program and relaunch volume discount program. Produced and delivered sales operations training webinars and presentations for 115 new and seasoned field sales professionals.* Reintroduced ELOA financing program that provided independent optometrists with loans and lab credits in exchange for meeting performance goals. Negotiated with ELOA Finance and Sales and GE Capital to develop new business rules. Participants’ revenue contribution grew 39%, and the program posted 10:1 ROI.

Dallas/Fort Worth Area

Independent marketing agency with over $5MM in billings.* Led the TXU Energy account, which represented nearly one-third of agency billings. Oversaw 8-person team in creating and managing direct mail campaigns, sales collateral, and website design for Movers Group, Consumers, SMB and LCI. * Led Realtor-targeted multichannel program that included tradeshows, direct mail, brokerage events.* Coordinated re-design of multi-family customer website including UAT, IT/call center liaising.* Grew account billings +120% in 10 months through increased assignments.

Dallas/Fort Worth Area

Southwest office of global advertising network (IPG/True North). Formerly McCann-Erickson Southwest.* Ran Texas Instruments DLP™ account, adding TI’s Semiconductor responsibilities within 6 months. Led strategy and daily operations of 11-person team managing high-volume print production and media placement, OEM co-marketing, new product launches and C-level CRM. Assisted with new business acquisition and transition. * Co-ordinated IPG-network team to win $1 million assignment for first-ever DLP Cinema™ movie trailer. * Helped win new account in the legal industry; developed creative strategy and oversaw development/production of two TV :30s with no overages; campaign won Silver and Bronze TOPS awards, Gold and Silver ADDY awards.* Generated over $1 million in new business revenue in commercial real estate category.

Dallas/Fort Worth Area

Dallas office of global advertising agency. Office established to support GTE account. Led agency team supporting GTE ILEC telecommunications.

Dallas/Fort Worth Area

Developed and managed loyalty programs to stimulate real estate sales within REO division. Managed broker/agent incentive program; tested cost-reducing IVR and volume brokerage programs.

Dallas/Fort Worth Area

Greater New York City Area