Renée Fairrer Email & Phone Number

Texas, United States

• Assist divisions with strategic planning, marketing, awareness campaigns, internal communications, and social media.• Manage outside resources including contractors, consultants to ensure consistency, accuracy, and internal alignment of external messages.• Facilitate client review and planning meetings to assess the strength of proposals and to strategically forecast internal and external capabilities. • Work with internal teams including Sales, Operations, HR, and social media to plan and execute communications plans.• Responsible for niche market campaigns, and channel marketing.

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• Created marketing collateral including sell sheets, brochures, and internal documents.• Lead communications teams in the design of communications plans, messaging to the general media, websites, and social media. • Created and managed online press room incorporating press kits, CEO and SVP’s bios, company fact sheets, press releases, and request for interviews. • Initiate and implement measurement standards for media outreach.• Develop media opportunities, respond to media request, acted as primary media resource to represent the best interest of the company.Sample of client projects• Redefine a non-profit vision, redesign online and presentation material. • Evaluate current internal communications and provide recommendations and strategies for improvement. • Provide one-day crisis training to large and small client groups.• Work with a manufacturer Sales and Technical teams to streamline and coordinate communications• Support the development of new company-wide newsletter• Develop targeted talking points for CEO and sales teams for new online application. • Assists non-profits with external public education/awareness campaigns and internal communications including web redesign, social media and strategic planning. • Develop and distribute press releases, compile press kits, arranges interviews and media training. • Facilitate client review/planning meetings to assess the strength of proposals and to strategically forecast the internal and external capability.• Manage clients’ communication needs and budgets.• Assist in business development efforts.

- Create and manage online press room incorporating press kits, CEO and SVP’s bios, company fact sheets, press releases, and request for interviews. - Collaborated with 300 affiliate offices to ensure continuity of public relations campaigns, communications plans, media responses and event planning. - Copy writing, editing and proofreading utilizing AP Style for online content, publication and for wide media distribution.- Experience in designing and implementing crisis communication plans, responding to crisis in real-time, and building a multi-department Crisis Response Team.- Develop guidelines and measurement standards for media outreach. - Conducted media coaching for internal teams and affiliate offices to create message platforms, strategies and executions to ensure a coordinated response. - Assisted in media relations for 100th anniversary celebration and landmark U. S. Supreme Court decision and Freedom of Information request.- Managed staff of more than two dozen people for large PR projects - Cultivated and maintained strong relationships with national news outlets, trade publications, bloggers and social networking sites in securing stories - Generated or responded to more than 1,000 media inquiries annually- National spokesperson

- Responsible for more than 100 national product launches, grand openings, niche market campaigns, and channel marketing. - Create marketing collateral including multi-media CDs, brochures, product information sheets and integrated marketing campaigns for 300 affiliate offices.- Manage outside resources including national agencies and contractors to ensure consistency, accuracy and internal alignment of external messages.- Identified, developed and coordinated compelling content for key events, audiences and announcements.- Establishes events to generate ideas for stories, guest promotions, partnership, tactical proficiency in planning and executing media or VIP events. - Led integrated PR/marketing teams to create program/product literature, collateral materials, sales promotions, story development and interview arrangements.- Identified, developed and coordinated compelling stories for key events and announcements.- Developed and managed integrated marketing and public relations campaigns consistent with the organization’s vision, goals and marketing objectives.- Work with internal teams including Sales, Program, Operations, HR, Design, and Social Media to plan and execute communications plans.- National spokesperson