Liz Mccabe, Crme Email and Phone Number
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Dedicated revenue management & distribution professional with twenty years’ experience in both primary and tertiary markets. Combines analytical mindset with creativity, strategic vision, communication, and attention to detail to increase market share performance and exceed revenue goals. Data guided decision maker, thrives in collaborative environments where every voice is heard and challenges oneself to think outside the box. Teacher at heart. Plant lover.Savvy in the Following Systems/Tools:Epitome PMS ~ Opera PMS ~ HMS PMS ~ IDeaS G2 RMS ~ IDeaS G3 RMS ~ Duetto RMS ~ Travelclick CRS ~ Synxis CRS ~ Sabre RED ~ Delphi ~ Revinate CRM ~ BudgeTools ~ ProfitSage ~ Triptease ~ Hotel Network ~ OTA Insights ~ RateGain ~ Rate360 ~ Demand360 ~ Hotelligence360 ~ Google Analytics ~ Wordpress
Peregrine Hospitality
View- Website:
- dragonflyhospitalityresources.com
- Employees:
- 10
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Director Of DistributionPeregrine HospitalityPortland, Or, Us
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Vice President, DistributionDragonfly Strategists May 2023 - Present -
Senior Director Of Revenue StrategyDragonfly Strategists May 2022 - May 2023● Revenue management services o Drives market share and revenue results through proper rate, segmentation mix and distribution management. o Leads weekly revenue strategy meetings and communicates to hotel team strategic vision and objectives on how to meet revenue goals and performance metrics. o Provides guidance and guidelines on optimal mix of business and pricing for corporate negotiated and group positioning. o Conducts competitive set evaluation and SWOT analysis o Cerates short-term and long-term goals and objectives for the team and property o Maintains online merchandising and best practices o Develops relationships with online channel market managers and reviews property performance regularly o Prepares weekly and monthly revenue forecasts o Participates in digital marketing calls to ensure revenue objectives and needs align with digital support o Supports and participates in budgeting process as needed depending on contract ● Distribution services o Supports distribution department with channel migration and integration o Rate and room type configuration o Online channel content audits o CRS implementations ● Acquisition evaluation and proforma development o Provides new market research for potential acquisitions and developments and determines top line proforma assumptions and market share objectives to assist in underwriting.
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Director Of Revenue & Distribution StrategiesDragonfly Strategists Feb 2022 - May 2022
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Corporate Director Of DistributionProvenance Hotels Jul 2019 - Feb 2022The Revolution Hotel (177), Boston, MA ~ Villa Royale (38), Palm Springs, CA ~ The Old No. 77 Hotel & Chandlery (167), New Orleans, LA ~ Hotel Theodore (153), Seattle, WA ~ Hotel Max (163), Seattle, WA ~ Hotel Murano (319), Tacoma, WA ~ Woodlark (150), Portland, OR ~ Dossier (205), Portland, OR ~ Hotel Lucia (127), Portland, OR ~ Hotel deLuxe (130), Portland, OR ~ Heathman Hotel (151), Portland, OR ~ Sentinel (100), Portland, OR ~ Hotel Preston (196), Nashville, TNStreamlined primary rate products across 14 hotels to reduce leaky distribution. Achieved an 82% reduction in average number of direct disparities per day, a 69% reduction in OTA undercut % per day and a 91.2% increase in average conversion per day across the portfolio. ● Represents Provenance to Strategic Distribution partners including CRS and OTA Key Account Managers to identify, plan and execute opportunities and directs property revenue teams as needed. ● Creates distribution best practices and sets Provenance standards for core systems: RMS, CRS, PMS and related. ● Analyzes Provenance production by channel, pace and cost of acquisition and provides recommendations to optimize revenue, profitability, and market share. ● Merchandises hotels on point of sales, including but not limited to OTA listings, Booking Engine, Special Offers and GDS. ● Manages Meta performance and budget across the portfolio to optimize direct bookings. ● Works closely with Director of Marketing to review all KPIs for Paid Social, Email, Website/Offers and SEO and assists with strategy and budget adjustments as needed. -
Area Director Of Revenue ManagementProvenance Hotels Mar 2015 - Jul 2019Portland, Oregon AreaHotel Lucia (127), Portland, OR ~ Hotel deLuxe (130), Portland, OR ~ Sentinel (100), Portland, ORSuccessfully repositioned Sentinel post $6 million renovation to actualize an 82% increase in RevPAR, 48.6% increase in RPI and achieve #1 RevPAR rank in market in stabilized year two. ● Drives market share and revenue results through proper rate, segmentation mix and distribution management. ● Responsible for the performance, maintenance, and implementation of key systems: revenue management system, revenue forecast software, property management system and distribution platforms. ● Leads weekly revenue strategy meetings and communicates to hotel team strategic vision and objectives on how to meet revenue goals and performance metrics. ● Provides guidance and guidelines on optimal mix of business and pricing for corporate negotiated and group positioning. ● Prepares weekly and monthly revenue forecasts and monthly market share forecasts. ● Prepares annual revenue budget and market share projections and assists in marketing plan development.
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Corporate Director Of Revenue ManagementProvenance Hotels May 2008 - Feb 2015Hotel Lucia (127), Portland OR ~ Hotel deluxe (130), Portland, OR ~ Sentinel (100), Portland, OR ~ Hotel Max (163), Seattle, WA ~ Hotel Murano (319), Tacoma, WA ~ Hotel Preston (196), Nashville, TN● Oversees market share and revenue results through proper rate positioning, segmentation mix and distribution management. ● Leads weekly revenue strategy meetings and communicates to hotel team strategic vision and objectives on how to meet revenue goals and performance metrics. ● Provides guidance and guidelines on optimal mix of business and pricing for corporate negotiated and group positioning. ● Provides support to properties on monthly forecasts and annual revenue budgets. ● Performs new market research for potential acquisitions and developments and determines top line proforma assumptions and market share objectives to assist in underwriting. ● Manages transitions of systems and revenue disciplines during takeovers of new properties. ● Negotiates terms for all partner contracts as it relates to systems and distribution. ● Conducts system roll-outs for new technology and distribution partners. Provided market guidance, 5-year proforma assumptions, optimal market share objectives, revenue strategies and system transition oversight for the management transition of six properties: 2010: Hotel Frank, Hotel Vertigo & Hotel Metropolis – San Francisco, CA. Bank owned distressed properties; sold in 2011 & 2012 2013: Governor Hotel – Portland, OR. Ownership & management transition, renovation and rebrand to Sentinel in 2014. 2013: Ambassador Hotel – New Orleans, LA. Ownership & management transition, renovation and rebrand to Old No. 77 Hotel & Chandlery in 2015. 2014: Hotel 1000 – Seattle, WA. Management transition; sold in 2015.
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Front Office Manager, Hotel Lucia, Provenance HotelsHotel Lucia Jun 2007 - May 2008 -
Front Office Manager, Hotel Deluxe, Provenance HotelsHotel Deluxe Mar 2006 - Jun 2007 -
Front Office Manager, Governor HotelGrand Heritage Hotel Group Jun 2005 - Mar 2006 -
Reservations SupervisorBest Western Plus Hood River Inn Nov 2003 - Jun 2005
Liz Mccabe, Crme Skills
Liz Mccabe, Crme Education Details
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Cornell Executive Education
Frequently Asked Questions about Liz Mccabe, Crme
What company does Liz Mccabe, Crme work for?
Liz Mccabe, Crme works for Peregrine Hospitality
What is Liz Mccabe, Crme's role at the current company?
Liz Mccabe, Crme's current role is Director of Distribution.
What is Liz Mccabe, Crme's email address?
Liz Mccabe, Crme's email address is li****@****ces.com
What is Liz Mccabe, Crme's direct phone number?
Liz Mccabe, Crme's direct phone number is +150329*****
What schools did Liz Mccabe, Crme attend?
Liz Mccabe, Crme attended University Of Arizona, Cornell Executive Education.
What skills is Liz Mccabe, Crme known for?
Liz Mccabe, Crme has skills like Hotels, Revenue Analysis, Hospitality Management, Hotel Management, Yield Management, Hospitality, Hospitality Industry, Front Office, Hotel Booking, Rooms Division, Tourism, Forecasting.
Who are Liz Mccabe, Crme's colleagues?
Liz Mccabe, Crme's colleagues are Trey Newman, Laura Shaikh, Lauren Epstein, Ally Kelly, Larissa Horton, Crme, Suzanne Frazier, Alyssa Hicks.
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