Liz Mccabe, Crme Email & Phone Number

Portland, Or, Us

● Revenue management services o Drives market share and revenue results through proper rate, segmentation mix and distribution management. o Leads weekly revenue strategy meetings and communicates to hotel team strategic vision and objectives on how to meet revenue goals and performance metrics. o Provides guidance and guidelines on optimal mix of business and pricing for corporate negotiated and group positioning. o Conducts competitive set evaluation and SWOT analysis o Cerates short-term and long-term goals and objectives for the team and property o Maintains online merchandising and best practices o Develops relationships with online channel market managers and reviews property performance regularly o Prepares weekly and monthly revenue forecasts o Participates in digital marketing calls to ensure revenue objectives and needs align with digital support o Supports and participates in budgeting process as needed depending on contract ● Distribution services o Supports distribution department with channel migration and integration o Rate and room type configuration o Online channel content audits o CRS implementations ● Acquisition evaluation and proforma development o Provides new market research for potential acquisitions and developments and determines top line proforma assumptions and market share objectives to assist in underwriting.

The Revolution Hotel (177), Boston, MA ~ Villa Royale (38), Palm Springs, CA ~ The Old No. 77 Hotel & Chandlery (167), New Orleans, LA ~ Hotel Theodore (153), Seattle, WA ~ Hotel Max (163), Seattle, WA ~ Hotel Murano (319), Tacoma, WA ~ Woodlark (150), Portland, OR ~ Dossier (205), Portland, OR ~ Hotel Lucia (127), Portland, OR ~ Hotel deLuxe (130), Portland, OR ~ Heathman Hotel (151), Portland, OR ~ Sentinel (100), Portland, OR ~ Hotel Preston (196), Nashville, TNStreamlined primary rate products across 14 hotels to reduce leaky distribution. Achieved an 82% reduction in average number of direct disparities per day, a 69% reduction in OTA undercut % per day and a 91.2% increase in average conversion per day across the portfolio. ● Represents Provenance to Strategic Distribution partners including CRS and OTA Key Account Managers to identify, plan and execute opportunities and directs property revenue teams as needed. ● Creates distribution best practices and sets Provenance standards for core systems: RMS, CRS, PMS and related. ● Analyzes Provenance production by channel, pace and cost of acquisition and provides recommendations to optimize revenue, profitability, and market share. ● Merchandises hotels on point of sales, including but not limited to OTA listings, Booking Engine, Special Offers and GDS. ● Manages Meta performance and budget across the portfolio to optimize direct bookings. ● Works closely with Director of Marketing to review all KPIs for Paid Social, Email, Website/Offers and SEO and assists with strategy and budget adjustments as needed.

Portland, Oregon Area

Hotel Lucia (127), Portland, OR ~ Hotel deLuxe (130), Portland, OR ~ Sentinel (100), Portland, ORSuccessfully repositioned Sentinel post $6 million renovation to actualize an 82% increase in RevPAR, 48.6% increase in RPI and achieve #1 RevPAR rank in market in stabilized year two. ● Drives market share and revenue results through proper rate, segmentation mix and distribution management. ● Responsible for the performance, maintenance, and implementation of key systems: revenue management system, revenue forecast software, property management system and distribution platforms. ● Leads weekly revenue strategy meetings and communicates to hotel team strategic vision and objectives on how to meet revenue goals and performance metrics. ● Provides guidance and guidelines on optimal mix of business and pricing for corporate negotiated and group positioning. ● Prepares weekly and monthly revenue forecasts and monthly market share forecasts. ● Prepares annual revenue budget and market share projections and assists in marketing plan development.

Hotel Lucia (127), Portland OR ~ Hotel deluxe (130), Portland, OR ~ Sentinel (100), Portland, OR ~ Hotel Max (163), Seattle, WA ~ Hotel Murano (319), Tacoma, WA ~ Hotel Preston (196), Nashville, TN● Oversees market share and revenue results through proper rate positioning, segmentation mix and distribution management. ● Leads weekly revenue strategy meetings and communicates to hotel team strategic vision and objectives on how to meet revenue goals and performance metrics. ● Provides guidance and guidelines on optimal mix of business and pricing for corporate negotiated and group positioning. ● Provides support to properties on monthly forecasts and annual revenue budgets. ● Performs new market research for potential acquisitions and developments and determines top line proforma assumptions and market share objectives to assist in underwriting. ● Manages transitions of systems and revenue disciplines during takeovers of new properties. ● Negotiates terms for all partner contracts as it relates to systems and distribution. ● Conducts system roll-outs for new technology and distribution partners. Provided market guidance, 5-year proforma assumptions, optimal market share objectives, revenue strategies and system transition oversight for the management transition of six properties: 2010: Hotel Frank, Hotel Vertigo & Hotel Metropolis – San Francisco, CA. Bank owned distressed properties; sold in 2011 & 2012 2013: Governor Hotel – Portland, OR. Ownership & management transition, renovation and rebrand to Sentinel in 2014. 2013: Ambassador Hotel – New Orleans, LA. Ownership & management transition, renovation and rebrand to Old No. 77 Hotel & Chandlery in 2015. 2014: Hotel 1000 – Seattle, WA. Management transition; sold in 2015.

Education record

Education record