Liz Penton Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Slingshots lead strategist across media, creative and brand briefs working across Four Pillars Gin, Capilano, GoGet & Inghams.

Sydney, New South Wales, Australia

Setting the strategic ambition and creative comms planning for brands showing up in culture. Unveiling the intersection of brands and culture, I transform reach into relevance, one brief at a time.Sitting in Creative Futures, a dynamic division within EssenceMediacom, I steer the ship of creative and cultural connection strategy. Responsibilities.

Sydney, New South Wales, Australia

Agency lead, specialising in innovation and creative comms planning for partnerships.Responsibilities:- Unveiling audience insights, identifying tensions, and seizing opportunities.- Crafting creative strategies that align with client ambitions and address specific objectives.- Developing expansive idea platforms spanning multiple channels.- Spearheading.

Sydney, New South Wales, Australia

Leading strategic communications planning efforts for Streamotion.Responsibilities:- Formulated comprehensive creative communications plans spanning paid, earned, and owned media.- Developed communication strategies to achieve ambitious targets.- Conducted audience analyses, adapting global creatives for local audiences.- Conducted in-depth analyses of the.

Sydney, Australia

The Connections Designer role at UM is a distinctive position resembling a creative communications planner. It involves expanding substantial ideas across paid, earned, and owned media channels, adapting strategies to create meaningful consumer connections.Responsibilities:- A typical day encompasses cross-channel planning, defining channel roles, tactics.

Sydney, Australia

22018 Mumbrella neXt Awards - Finalist for Agency TalentSteering the helm of digital planning and buying at Mercedes-Benz Australia.Notable Achievements:During my time, I led significant campaigns, notably the impactful A-Class relaunch. With a focus on personalisation, the car adapts as you drive. Leveraging its unique attributes, I crafted media.

Key highlights:- Promoted twice throughout the 2.5 years working at Atomic.- Creating and managing Atomic’s internship program bridging students into the industry.- Turning around a client’s business by identifying a problem and solving it with a content led partnership.- Planning campaigns that went gangbusters including Tourism NT’s ‘Get out of the state.

Sydney, Australia

Lead digital planner across accounts & the creation and management of Atomic 212's internship program bridging students into the industry.Hosting weekly calls and catch ups with clients. Adapting the planning/delivery of advertising campaigns to drive results. Planning and buying including trading and negotiating costs within online and offline.

Sydney

While at Atomic I worked across Laureate, a education umbrella of brands including Torrens University, Billy Blue College of Design, CATC, Media Design School, William Blue, Blue Mountains Hotel School, Southern School of Natural Therapies, Australasian College of Natural Therapies, The Jansen Newman Institute, Australian National College of Beauty & APM.

My first role into the advertising industry working across Mentos, Mad Mex, Hitachi, Passion Pop, McGuigan Wines, Tempus Two, Nepenthe and Fasta Pasta. The core of my role was to drive new business which I did successfully. I also assisted in the preparation of reports and presentations. Facilitating client requests for information. Providing.

Bachelor Of Arts In Communication (Public Communication), Advertising And Applied Communication

Major - Advertising Sub Major - Media Electives range from: Gaming mechanics to digital engagement and participation, media release.

Diploma Of Business, Distinction